Startup Marketing - Publications - Faculty & Research

03 Jan 2007
First Look

First Look: January 3, 2007

Bureau's Longitudinal Business Database. The comprehensive micro-data allow us to study how both the entry rate and the distribution of entry sizes for new startups responded to changes in banking competition. Moreover, we distinguish the... View Details

Keywords: Sean Silverthorne

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Innovating at Scale - Course Catalog

innovative ideas. Educational Objectives: This course has three overarching learning objectives. Students will learn: When to be a first mover and innovate and when to strategically imitate and follow others in the market How to build... View Details

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DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

computer, followed up by a series of PDP models including, in 1965, the PDP-8, considered the first minicomputer. The company entered the high-end computer market with the introduction of the VAX models in the 1970s. Ted Johnson, (HBS MBA... View Details

31 May 2016
HBS Case

Who Owns Space?

businesspersons are going to great lengths and great personal expense to put their stamp on commercial space travel and the so-called New Space sector, turning a very cold place into a hotbed of startup activity. Professor Matt Weinzierl... View Details

Keywords: Re: Matthew C. Weinzierl; Aerospace

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Launch Lab/Capstone 2 - Course Catalog

product/service will create value, including business model design, customer value proposition, go to market (GTM) strategy, operating model and profit formula. The Capstone comprises two related courses. The first course – Launch Lab 1 –... View Details

07 Feb 2017
First Look

First Look at New Research: February 7

unknown entrepreneurs in markets where he saw great potential. Unlike other venture capitalists of the time that focused on finding outstanding entrepreneurs or groundbreaking technology, Valentine took a different approach. He focused... View Details

Keywords: Sean Silverthorne

01 Sep 2015
News

Alumni and Faculty Books for September 2015

perfect set of slides to convince investors to back you and your venture. The authors, veterans of the startup world, show you how to create a compelling pitch deck and how to plan and execute a fundraising road show to garner financial... View Details

19 Aug 2024
News

Quantum Leap

idea suffered from both density and doubt. In short, we wondered not only what its applications really looked like in practice but also if it could ever really live up to its hype. Those questions are at the heart of our recent profile of John Levy, CEO of the quantum... View Details

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the... View Details

Keywords: by Kim Girard

09 Apr 2021
Blog Post

Reflections on Student Conferences in 2020

for informal discussions as well as explore the Exhibition Hall, where organizations set up virtual information booths. In addition, the Startup competition showcased cutting edge energy entrepreneurs and their innovative solutions,... View Details

Fast Answer

Government data and information sources for public entrepreneurship

Municipal, local and national level financial data, demographics and market information sources to inform and support public sector entrepreneurship Where can I find government data (federal, municipal, city, etc.)? Lists... View Details

29 Feb 2024
Blog Post

IFC India: JSW Steel and Cement and the Quest to Capture Carbon in Hard to Abate Sectors

to different players in this quest. From incumbents in traditional businesses revamping processes and technologies to account for emissions to startups creating new solutions to existing challenges such as agriculture, mobility and waste... View Details

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

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Scaling Technology Ventures - Course Catalog

Students will learn how leadership teams address the challenges and opportunities ventures face after achieving product-market fit – and how to activate and manage exponential growth. The course reflects the recent shift in market... View Details

01 Jun 1998
News

Devtosh Khare

School - both in and out of the classroom - to fit his professional goals. For instance, as one of ten HBS students chosen for the Kauffman Entrepreneur Internship Program, he spent last summer in India at Aditi Technologies, a software View Details

Keywords: Orna Feldman photograph by Webb Chappell

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

Profile

Luciana Baigun

online platform for the economics community at the school – so she built one. Later, as an auction theory analyst with clients all over the world, she was struck by the ubiquity of mobile phones in India and how they allowed farmers to find the best View Details

Jon Staff

Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses... View Details

Keywords: Travel, Tourism, & Hospitality;#56;#Personal Health & Wellness;#16;#Consumer Products & Packaged Goods

09 Aug 2011
News

A Toast to Macchu Pisco

increases of 30 percent annually for the last five years. It holds 60 percent of market share in a number of U.S. cities, including Boston, New York, Washington, D.C., and Los Angeles. The company came to life at HBS. Explains Asher, who... View Details

Keywords: Beverage and Tobacco Product Manufacturing; Manufacturing

February 2000 (Revised May 2001)
Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer

Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details

Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States

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