Publications

January 2021 (Revised March 2022)
Case

Brigad: The Future of Work

By: Nien-he Hsieh, Elena Corsi and Daniela Beyersdorfer

In 2019 Florent Malbranche, CEO and co-founder of the French tech startup Brigad, pondered the next growth steps. Founded in 2015, Brigad’s objective was two-fold: to help restaurants and bars find qualified staff for punctual shifts, and to make it easier for... View Details

Keywords: Platform Business; Gig Economy; Regulation; Entrepreneurship; Marketplace Matching; Growth and Development Strategy

December 2020 (Revised April 2021)
Teaching Note

Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women

By: Rosabeth Moss Kanter and Joyce J. Kim

Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural... View Details

Keywords: Women; Racism; Black Entrepreneurs; Entrepreneurship; Diversity; Gender; Race; Prejudice and Bias; Innovation and Invention; City; Culture; Miami

02 Feb 2016
First Look

February 2, 2016

https://cb.hbsp.harvard.edu/cbmp/product/716035-PDF-ENG Harvard Business School Case 816-015 Rubicon Global The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold... View Details

Keywords: Sean Silverthorne

Web

Rock Summer Fellows - Entrepreneurship

Wrap Up, Weekly Workshops, Weekly Community Meetings, Bi-Weekly Coach Meeting, and Monthly Advisory Board Meetings. Meet with EiRs During the academic year, our EiRs provide startup counsel and advice to our students. These impressive... View Details

February 2016 (Revised May 2016)
Case

Blue Origin, NASA, and New Space (A)

By: Matthew Weinzierl and Angela Acocella

Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details

Keywords: Cost vs Benefits; Partners and Partnerships; Transportation; Business Startups; Government and Politics; Business and Government Relations; Aerospace Industry

2013
Case

Ningbo FOTILE Kitchen Ware Co., Ltd.

By: F. Warren McFarlan, Zheng Xiaoming, Yuren Fang and Hong Zhang

Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture—such as benevolence, justice, courtesy, wisdom and faith—into its management, which it believes to compensate for deficiencies in Western management concepts and creates a new... View Details

Keywords: Human Resource Management; China; Human Resources; Leadership; Management; Strategy; China

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research... View Details

2023
Working Paper

How Resilient Is Venture-Backed Innovation? Evidence from Four Decades of U.S. Patenting

By: Sabrina T. Howell, Josh Lerner, Ramana Nanda and Richard Townsend

Despite theoretical predictions to the contrary, corporate innovation is strongly pro-cyclical. In this paper, we compare innovation in the economy as a whole to that of firms backed by venture capital (VC), a source of capital associated with the most impactful young... View Details

Keywords: Recessions; Venture Capital; Innovation and Invention; Patents; Business Cycles; Economic Slowdown and Stagnation

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Marketing - Faculty & Research

Case | Faculty Research Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine... View Details

Program

Strategy for Health Care Delivery—Virtual

for health care, or other payor organizations Leaders from pharmaceutical companies, medical device companies, or other health care supply companies—including startups and established firms Leaders in Virtual Learning This program... View Details

Keywords: Health Care; Health Care

Web

Programs & Resources - Entrepreneurship

trusted sources for any company stage on topics ranging from customer acquisition & development to legal issues and startup failure. 12 Feb 2025 HBS Working Knowledge Why Home Construction Has Slumped for Decades Re: William Kerr 06 Feb... View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

Teixeira and Brown. Importantly, the strategies that made these companies successful starting out are not the same ones to take them to the next level. To get from zero to 1,000 customers, the three startups faced a chicken-and-egg... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

March 2023
Teaching Note

VideaHealth: Building the AI Factory

By: Karim R. Lakhani

Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details

Keywords: AI and Machine Learning; Applications and Software; Business Model; Marketing Strategy; Product Development; Health Industry; Technology Industry

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

and turned each stumble into something to celebrate. Blakely retooled her marketing and patent application until eventually she persuaded someone to take a chance on the idea—which turned out to be Spanx, one of the most successful fashion View Details

Keywords: by Michael Blanding

January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

13 Oct 2022
Other Presentation

4 Business Ideas That Changed the World: Disruptive Innovation

By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever

A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

In the 1980s, Clayton Christensen cofounded a startup that... View Details

Keywords: Disruptive Innovation

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

2018
Working Paper

Coordination Frictions in Venture Capital Syndicates

By: Ramana Nanda and Matthew Rhodes-Kropf

An extensive literature on venture capital has studied asymmetric information and agency problems between investors and entrepreneurs, examining how separating entrepreneurs from the investor can create frictions that might inhibit the funding of good projects. It has... View Details

Keywords: Syndication; Venture Capital; Networks; Entrepreneurship

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2013
Teaching Note

Ningbo FOTILE Kitchen Ware Co., Ltd. (TN)

By: F. Warren McFarlan, Zheng Xiaoming, Yuren Fang and Hong Zhang

Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture—such as benevolence, justice, courtesy, wisdom and faith—into its management, which it believes to compensate for deficiencies in Western management concepts and creates a new... View Details

Keywords: Human Resource Management; China; Human Resources; Leadership; Management; Strategy; China