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  • All HBS Web  (2,188)
    • People  (14)
    • News  (499)
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  • February 2008 (Revised December 2011)
  • Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
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Eccles, Robert G., and Kerry Herman. "Weber Shandwick: The Client Relationship Leader Program." Harvard Business School Case 408-077, February 2008. (Revised December 2011.)
  • Web

Sustainable Business Strategy Course | HBS Online

can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality Examine the broader environmental, political, and social landscape in which you operate, including the role... View Details
  • 15 Nov 2016
  • First Look

November 15, 2016

creates a "fiscal risk management" motive: incremental spending that occurs when total government spending is already high is particularly unattractive. A first key insight is that the government's need to manage fiscal risk frequently limits its capacity for managing... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

of the innovation. Some of them question the value of the COVID-19 vaccine and plan to take a wait-and-see approach. Others may have concerns about immunizations in general, or even outright opposition to vaccines and government efforts to facilitate them. Their... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 01 Jun 2013
  • News

Building a Better Brazil

work as professionals in education, government, or public health the opportunity for advanced study at the University to help build a strong network of leaders committed to social change in Brazil. LORENTZEN... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing
  • Web

Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
  • Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
  • 26 Jun 2023
  • Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

In February 2023, students from top MBA programs across the country gathered in Austin, Texas at the McCombs School of Business for ClimateCAP, The Global MBA Summit on Climate, Capital, & Business. HBS sent a number of students to View Details
  • Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

for Best Article in Harvard Business Review in 2018 for "The Surprising Power of Questions" with Alison Wood Brooks. Leslie K. John : Finalist for the 2018 Paul E. Green Award from the Journal of Marketing Research for "Does 'Liking' Lead to Loving? The Impact of... View Details
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

just think about 100 million people watching the Super Bowl, if you can get another 100 million people posting on Facebook, that's really powerful and very compelling. So, the reach that social media platforms have, in addition to the... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 10 May 2019
  • Blog Post

Advice for Mothers Pursuing an MBA

was also traveling) without her.  Find your way to be social. Full disclosure, I have never been a party person and I was even less so with a three-month-old when school started, and I had a whole new school schedule to figure out. Nevertheless, I am a very View Details
  • Web

Porter Prize India - Institute For Strategy And Competitiveness

initiative centered in India. The Prize is administered by the Institute for Competitiveness, India, which is dedicated to enlarging and disseminating the body of research and knowledge on competition and strategy. The Institute for Competitiveness provides guidance on... View Details
  • Web

Judges - Alumni

Culture, B2B, B2C, Go-to-Market Strategy, Market Research, Marketing, Brand Building, Remote Work, Strategic Partnerships, Social Impact, Scaling, Product Roadmap, Pitch Feedback Advice Focus most of your energy on clearly articulating... View Details
  • 02 Aug 2007
  • What Do You Think?

How Will Millennials Manage?

Summing Up Are we approaching a "millennial watershed" in management? The next generation of managers, comprising many "millennials," will be more adept at managing in a changing, global, and networked environment.... View Details
Keywords: by Jim Heskett
  • 04 May 2010
  • First Look

First Look: May 4

supplement:http://cb.hbsp.harvard.edu/cb/product/810011-PDF-ENG Miracle Life Inc. Lauren H. Cohen and Christopher MalloyHarvard Business School Case 210-039 Miracle Life is a firm with a unique setup and organizational structure. Specifically, it is a View Details
Keywords: Martha Lagace
  • June 2017 (Revised May 2019)
  • Supplement

Kjell and Company: Motivating Salespeople with Incentive Compensation (B)

By: Doug J. Chung
Kjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden’s most popular cities: Stockholm, Gothemburg... View Details
Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden
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Chung, Doug J. "Kjell and Company: Motivating Salespeople with Incentive Compensation (B)." Harvard Business School Supplement 517-133, June 2017. (Revised May 2019.)
  • 28 Jan 2016
  • Blog Post

Why Get an MBA?

and network that would come with an HBS MBA would be invaluable. AWARENESS: Perhaps the most valuable thing HBS offered was tuning my social awareness.  Classes on leadership and accountability force... View Details
  • Web

Introducing One-Step Photography - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
  • 29 Nov 2023
  • News

A Holiday Benefit Dinner in LA; Seattle Club Revival Underway

there.” When they met up at a Global Networking Night in 2019, the two agreed they could combine Ayengar’s experience with launching the Singapore club with Weintraub’s business development skills to reboot the Seattle club. After an... View Details
Keywords: Margie Kelley
  • 08 Mar 2024
  • Blog Post

History of the HBS Women's Student Association

advocating for key administrative changes that have profoundly impacted the academic and social environment for women at HBS. One notable achievement includes the introduction of scribes in classrooms, a strategic move aimed at minimizing... View Details
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