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  • May 2025
  • Case

The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

By: Anita Elberse and Javiera Larenas
On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details
Keywords: Entertainment; Media; Television; Management; Strategy; Disruption; Technology; Competition
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  • Program

Leading in the Digital Era

culture and capabilities for the digital era Accelerate the adoption of digital tools and data to respond to a changing market Build and leverage ecosystems to accelerate innovation and resilience Expand your personal and professional... View Details

    Michael E. Porter

    Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

    Keywords: service industry; service industry; service industry; service industry; service industry; service industry; service industry; service industry; service industry
    • December 2018 (Revised June 2021)
    • Supplement

    Bulb 2017: Launch

    By: John R. Wells and Benjamin Weinstock
    On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
    Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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      Gunnar Trumbull

      Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

      Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

      Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services
      • January 1995 (Revised September 1997)
      • Case

      TV Guide (B)

      By: Jeffrey F. Rayport
      TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
      Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Service Industry
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      • 2016
      • Working Paper

      Reviews, Reputation, and Revenue: The Case of Yelp.com

      By: Michael Luca
      Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's... View Details
      Keywords: Revenue; Network Effects; Reputation; Social and Collaborative Networks; Service Industry; Service Industry; Washington (state, US)
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      • May 2018 (Revised January 2019)
      • Case

      AirFox (A): Embracing the Blockchain and an ICO

      By: Jeffrey J. Bussgang, Edward B. Berk and Nate Schwalb
      In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold Software-as-a-Service (SaaS) to small telecom... View Details
      Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States
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      • September 2014 (Revised June 2016)
      • Case

      edX: Strategies for Higher Education

      By: David Collis, Matthew Shaffer and Ashley Hartman
      In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made... View Details
      Keywords: MOOCS; edX; Online Platforms; Online Education; Harvard University; MIT; Execution; Monetization; Brand Management; Higher Education; Information Technology; Strategy; Disruptive Innovation; Digital Platforms; Education Industry
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      • 2016
      • Book

      Competing Against Luck: The Story of Innovation and Customer Choice

      By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
      The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details
      Keywords: Disruptive Innovation; Consumer Behavior
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      • October 2018 (Revised January 2019)
      • Case

      The Financial Crisis: Hank Paulson in 2008

      By: Adi Sunderam, Robin Greenwood, Sam Hanson and David Scharfstein
      On the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke,... View Details
      Keywords: Bailout; Regulation; Financial Crisis; History; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
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      • Forthcoming
      • Article

      What's My Employee Worth? The Effects of Salary Benchmarking

      By: Zoë B. Cullen, Shengwu Li and Ricardo Perez-Truglia
      While U.S. legislation prohibits employers from sharing information about their employees’ compensation with each other, companies are still allowed to acquire and use more aggregated data provided by third parties. Most medium and large firms report using this type... View Details
      Keywords: Information Sharing; Wages; Policy; Compensation and Benefits
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      • August 1974 (Revised March 1986)
      • Case

      Architects Collaborative, Inc.

      Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details
      Keywords: Design; Marketing Strategy; Creativity; Service Industry
      Related
      • November 2008 (Revised November 2008)
      • Case

      Cyworld: Creating and Capturing Value in a Social Network

      By: Sunil Gupta and Sangman Han
      In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
      Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (C)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
      Keywords: Consumer Behavior
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      • November 2016 (Revised February 2017)
      • Case

      Square, Inc. IPO

      By: Ramana Nanda, Robert White and Lauren G. Pickle
      In November 2015, Square, Inc. launched its initial public offering (IPO). The IPO had an offering price of $9 per share, lower than the $11 to $13 estimate that had been outlined in the preliminary prospectus and 42% below the $15.50 share price in its most recent... View Details
      Keywords: Business Finance; Initial Public Offering; Equity; Capital Markets; Public Equity; Stocks; Venture Capital; Financial Services Industry; United States
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      • February 2018 (Revised December 2019)
      • Case

      Rise of the Drones: Identified Technologies

      By: Andy Wu and George Gonzalez
      The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
      Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Web Services Industry; Web Services Industry; Pittsburgh; San Francisco
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      • September 2024 (Revised March 2025)
      • Case

      Epic: The Future of Health Information Technology

      By: Regina E. Herzlinger and Brian L. Walker
      How should the founder and leadership team of a health IT company with more than 45 years of market leadership prepare for the future, while navigating founder transitions and industry changes? Founded by Judy Faulkner in the late 1970s, Epic pioneered electronic... View Details
      Keywords: Technological Innovation; Entrepreneurship; Health Care and Treatment; Private Ownership; Customer Focus and Relationships; Information Management; Organizational Change and Adaptation; Business Strategy; Competition; Health Industry; Electronics Industry; Information Technology Industry
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      • March 2008
      • Case

      Shangri-La Hotels

      By: Dennis Campbell and Brent Kazan
      In November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major issues at hand:... View Details
      Keywords: Employees; Growth and Development Strategy; Standards; Service Delivery; Organizational Culture; Accommodations Industry; China; Europe; North America
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      • February 2023 (Revised February 2024)
      • Case

      Chari: Exploring Fintech in Morocco

      By: Karen G. Mills and Ahmed Dahawy
      This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details
      Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Financial Services Industry; Financial Services Industry; Morocco
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