Publications

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

12 Nov 2001
Research & Ideas

Facing the New World Order

attributes that companies care about. So it's very important that everybody keeps their head about them and don't do anything stupid. On the corporate side, I think the implications that grow out of our thinking suggests that this is a... View Details

Keywords: by Staff

September 2023 (Revised February 2024)
Case

Accelerating with Caution: Forecasting and Managing birddogs' Growth

By: Mark Egan

As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details

Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry

January 2020
Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski

It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details

Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Technology Industry

February 2003 (Revised February 2006)
Case

Precise Software Solutions

When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details

Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

successful dual-purpose companies build a commitment to creating both economic and social value into their core activities. This approach, which they call hybrid organizing, includes: setting and monitoring social goals alongside... View Details

Keywords: Dina Gerdeman

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

Chuang, CEO of Aquent, an employment services company headquartered in Boston. In roughly half of the new initiatives Aquent has invested in over the last few years, Chuang estimates, "we have gotten too excited about a new product... View Details

Keywords: by Melissa Raffoni

January 2018 (Revised March 2020)
Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal

By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details

Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry

September 2006
Supplement

Medco Energi Internasional (CW)

In late 2004, Hilmi Panigoro, CEO of the publicly traded Indonesian oil company Medco Energi Internasional, is striving to regain majority control of the company his brother Arifin founded in 1980. The Asian financial crisis of 1999 led to a major restructuring that... View Details

Keywords: Leveraged Buyouts; Restructuring; Family Business; Financing and Loans; Ownership Stake; Business and Shareholder Relations; Energy Industry; Indonesia; Singapore

February 2000 (Revised August 2000)
Case

Boston.com

By: Thomas R. Eisenmann and Jon K Rust

How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details

Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States

07 Jan 2010
Working Paper Summaries

International Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination

Keywords: by David Collis, David Young & Michael Goold

03 Sep 2009
What Do You Think?

Are Retention Bonuses Worth the Investment?

a tool . The problem is not the tool, but the user if the company were better run, you wouldn't need to bribe people to stay (but) there are times when the retention bonus is appropriate, such as when a... View Details

Keywords: by Jim Heskett

28 Aug 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Investment Banking

the presentation includes engaging speakers and rich content that can’t be found on the company website, presentations can still be a great way to connect with students. If you would like to hold a presentation, Renee encourages banks to... View Details

Program

Real Estate Management Program

value through healthy, sustainable, and climate-friendly design Deliver projects on time and on budget Build and contract with industry talent Expand your personal and professional network Extend your network by living and working with... View Details

Keywords: Real Estate; Real Estate

13 Feb 2006
Research & Ideas

The Hidden Market for Babies

telegraph, the radio, and so forth) that had been every bit as radical in their time as the Internet had become in ours. I argued that all of these technologies had gone through cycles of commercial expansion and political response and... View Details

Keywords: by Manda Salls; Biotechnology; Health; Technology

Program

High Potentials Leadership Program

Summary To strengthen the foundation for future success, companies must commit to developing strong leaders at all levels. This program empowers high potential leaders to overcome the increasingly complex challenges that emerge as they... View Details

October 2016 (Revised November 2016)
Case

DO & CO: Gourmet Entertainment

By: Juan Alcácer and Esel Çekin

This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details

October 2010
Article

The Emerging Capital Market for Nonprofits

By: Robert S. Kaplan and Allen S. Grossman

Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details

Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations

Find at Harvard

August 2006 (Revised February 2009)
Case

Medco Energi Internasional

In late 2004, Hilmi Panigoro, CEO of the publicly traded Indonesian oil company Medco Energi Internasional, is striving to regain majority control of the company his brother Arifin founded in 1980. The Asian financial crisis of 1999 led to a major restructuring that... View Details

Keywords: Leveraged Buyouts; Family Business; Restructuring; Financing and Loans; Ownership Stake; Business and Shareholder Relations; Indonesia; Singapore