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  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-701, July 2010.
  • 09 Jan 2006
  • Research & Ideas

Rebuilding Commercial Real Estate

Slaughter, managing director and head of North American real estate investment banking for Morgan Stanley. Some refer to the post-crash era as a paradigm shift for commercial real estate. Others call it a sea change. Whatever the choice... View Details
Keywords: by Roger Thompson; Construction; Real Estate
  • 17 Dec 2001
  • Research & Ideas

Risks and Rewards of the Intrapreneur

the intrapreneurial effort fails, you'll still have a job tomorrow, said HBS assistant professor Clark Gilbert, who served as moderator. And for managers of the start-up, a corporate benefactor can make starting a new organizational life... View Details
Keywords: by Sean Silverthorne
  • 02 Sep 2016
  • Op-Ed

The Twitter Election

spotty, thanks to continuing internecine rivalries within the Republican Party.Trump's comparative advantage is in social media. He used controversial tweets, sometimes incorporating personal attacks, to dominate the news cycle during the... View Details
Keywords: by John Quelch and Thales Teixeira
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

financing requirements—typically north of $500 million. Why study large projects? Because they offer clear examples into the process used by managers to make important financing and structuring decisions, he says. Another reason: Large... View Details
Keywords: by Ann Cullen; Financial Services
  • 19 Sep 2012
  • Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

urgent needs of the future. Start-ups, on the other hand, are intensely focused on innovation but are also beholden to the impatience and boom-and-bust cycles of the venture capital industry. In his new book, The Architecture of... View Details
Keywords: by Carmen Nobel
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

Internet system to handle billing and related services. Also in November, GM signed an agreement with EDS to manage its B2B and business-to-employee projects.92 The revenue growth and savings that GM... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

to all personal care products sold online by the five firms implies that customers spent an additional $300 million annually as a result of pricing algorithms, out of a total of about $6 billion in e-commerce revenue for the category.... View Details
Keywords: by Kristen Senz; Retail
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

forced them to "cram" the technology into existing markets that didn't particularly care for it. And so it failed. "Ironically, the revenues the venture did turn in were $10 million in the first year ... [But] View Details
Keywords: by Martha Lagace; Financial Services
  • 25 Aug 2015
  • First Look

First Look Tuesday

Publications Forthcoming Management Science How Much Is a Win Worth? An Application to Intercollegiate Athletics By: Chung, Doug J. Abstract—Intercollegiate athletics in the United States have become a multibillion-dollar industry over... View Details
  • 28 Jun 2016
  • First Look

June 28, 2016

forthcoming Management Science The First Deal: The Division of Founder Equity in New Ventures By: Hellmann, Thomas F., and Noam Wasserman Abstract—We examine the trade-off between efficiency and equality within the context of... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)... View Details
Keywords: Anna Secino
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

healthcare providers with revenue cycle management and population health management; the case provides an overview of both sectors. Conifer has been growing rapidly, leading... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2004
  • Research & Ideas

IBM Finds Profit in Diversity

excerpt, Thomas describes the key factors that made the initiative a success. Any major corporate change will succeed only if a few key factors are in place: strong support from company leaders, an employee base that is fully engaged with the initiative, View Details
Keywords: by David A. Thomas
  • 06 Jul 2015
  • Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump managers can expect from... View Details
Keywords: by Roberta Holland; Retail
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

Note on U.S. Public Education Finance (A): Revenues Harvard Business School Note 307-069 Describes the revenue structure of U.S. public education. Covers funding by federal, state, and local governments.... View Details
Keywords: Sean Silverthorne
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining indirect View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • 08 Apr 2014
  • First Look

First Look: April 8

August 2013 MIT Sloan Management Review The High Price of Customer Satisfaction By: Keiningham, Timothy, Sunil Gupta, Lerzan Aksoy, and Alexander Buoye Abstract—Managers often assume that improving customer satisfaction and financial... View Details
Keywords: Sean Silverthorne
  • 28 Jun 2011
  • First Look

First Look: June 28

  PublicationsManager-Specific Effects on Earnings Guidance: An Analysis of Top Executive Turnovers Authors:Francois Brochet, Lucile Faurel, and Sarah McVay Publication:Journal of Accounting Research (forthcoming) Abstract We investigate how View Details
Keywords: Sean Silverthorne
  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

prevailing public health system, while operating under the same revenue structure (per capita payments from the Ministry of Health). A highly visible landmark initiative of the Medical School of the Catholic University, success would... View Details
Keywords: Sean Silverthorne
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