Publications

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July 2022 (Revised February 2024)
Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details

March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details

22 Apr 2021
Blog Post

Launching the Women in Tech Initiative at HBS

behind the group was to address the lack of diversity in technology and provide a platform to connect HBS women as they embark on their own journey in technology. The Motivation Historically, women faced widespread challenges in gaining... View Details

06 Mar 2020
News

‘Can everyone mute?’ Coronavirus means we must telecommute. We’re not ready

Research Summary

Overview

The research activity of Stefano Denicolai regards the management of innovation and technology. His recent works investigate if and how the investment in intangible assets (IA) - especially knowledge assets, such as patents or copyright - impacts on the firm... View Details

Career Coach

Parul Singh

As the president of HBS Tech Club, Parul can help point students to resources and opportunities available at HBS for preparing for interviews with technology companies, and new job opportunities. Parul can also provide insight as to what... View Details

November 2011 (Revised August 2012)
Case

Healthymagination at GE Healthcare Systems

By: Vineet Kumar and V. Kasturi Rangan

Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus... View Details

Keywords: Innovation and Invention; Product Marketing; Marketing Strategy; Medical Devices and Supplies Industry; Health Industry

19 Nov 2001
Research & Ideas

Wrapping Your Alliances In a World Wide Web

systems. That translates into long and inconsistent lead times." 50 A number of technology providers are offering Internet-based products that address exactly this problem. Some of them concentrate on... View Details

Keywords: by Andrew McAfee

March 2005 (Revised August 2007)
Case

Brocade: Launching the Multiprotocol Router

By: Elie Ofek and Mamoon Hamid

Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details

Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry

October 2005
Tutorial

IT Concepts: An Online Course

By: H. Kent Bowen, David M. Upton, Bradley R. Staats and Preston Trent Staats

TThis online course is no longer available. Please see product 4330. View Details

Keywords: Information Technology; Information Technology Industry

Web

PhD Programs - Doctoral

another discipline such as sociology. Technology & Operations Management Technology and Operations Management scholars examine how and why firms create innovative products and... View Details

TeachingInterests

Immersive Field Course: China and Taiwan

By: Willy C. Shih

I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details

February 2019 (Revised May 2019)
Case

Schneider Electric: Opening Up to External Innovation

By: Antonio Davila

Schneider Electric competes in tough but stable markets around energy management, automation, and control of infrastructures ranging from homes to production plants. New technologies and new approaches to serving markets are challenging the status quo. To take... View Details

Keywords: Corporate Venture Capital; Accelerator; Corporate Entrepreneurship; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Organizational Design; Energy Industry; Manufacturing Industry; France; United States

25 Oct 2017
Research & Ideas

Will Machine Learning Make You a Better Manager?

have to be, say, United Airlines to take advantage of these tools. Managers can now purchase off-the-shelf products that can mine Twitter or Yelp and develop a detailed analysis of how sentiment is changing in real time. “It has basically... View Details

Keywords: by Michael Blanding; Information Technology

November 2011 (Revised June 2013)
Case

Natura Cosméticos, S.A.

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details

Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil

04 Nov 2021
Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and... View Details

Keywords: Technology; Technology

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Information Technology Industry; Information Technology Industry

March 2008
Case

Cambrian House

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details

Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet