Publications

September 2004 (Revised April 2005)
Case

G.G. Toys

By: Dennis Campbell and Susan L. Kulp

This case highlights issues of management accounting and includes a review of product costing, excess capacity, variance analysis, and scrap costs. View Details

Keywords: Product; Cost Accounting; Financial Management

July 2002 (Revised October 2002)
Case

Cirque du Soleil

By: Thomas J. DeLong and Vineeta Vijayaraghavan

Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500 artists--mimes,... View Details

Keywords: Retention; Employee Relationship Management; Business Strategy; Talent and Talent Management; Organizational Culture; Entertainment and Recreation Industry

December 1970 (Revised May 1983)
Case

David Alpert (A)

By: Jay W. Lorsch

Interpersonal day-to-day dealings of a product manager with others in the division, including his comments on these dealings. View Details

Keywords: Business Divisions; Interpersonal Communication; Management Teams

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May 2009
Case

Who is the Fairest of Them All? Choosing a Leader at Deronde International

By: Nitin Nohria and Martha Spaulding

Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details

Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France

October 1993 (Revised July 1994)
Case

A Brush with AIDS (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of... View Details

Keywords: Health; Cost vs Benefits; Motivation and Incentives; Safety; Values and Beliefs; Profit; Goals and Objectives; Compensation and Benefits; Medical Devices and Supplies Industry

September–October 2020
Article

Social-Impact Efforts That Create Real Value

By: George Serafeim

Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create... View Details

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Career Coach

Genesia Tang

Genesia is passionate about climate tech and sustainability, and spent her summer working for Blackhorn Ventures, an early-stage climate VC. She has also pursued career pivots multiple times, from consulting to tech operations to VC. Having successfully recruited for... View Details

August 2010 (Revised October 2010)
Case

Patagonia

By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt

Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details

Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry

Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry

Kim B. Clark

Kim B. Clark joined the Harvard faculty in 1978 and served as Dean of the Faculty at Harvard Business School from 1995 to 2005. He received the B.A. (1974), M.A. (1977), and Ph.D. (1978) degrees in economics from Harvard University.

Professor Clark's research has... View Details

Career Coach

Jamal Eason

Jamal (HBS’11, West Point ‘04) enjoys working with alumni & students to navigate their career paths in product management and general management in the tech sector.... View Details

Keywords: Technology

June 2013
Teaching Note

Wayne Ferrari: iAutomation at a Crossroads

By: Jim Sharpe and Michael Norris

This is the teaching note associated with HBS Case #813120. View Details

Keywords: Entrepreneurial Management; Private Equity Exit; Pricing; Pricing Policies; Sales; Equity; Acquisitions; Roll-up; Entrepreneurship; Private Equity; Salesforce Management; Price; Industrial Products Industry; Industrial Products Industry; New England; United States

2014
Other Teaching and Training Material

Marketing Reading: Creating Customer Value

By: Sunil Gupta

This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details

Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

January 1998 (Revised April 1998)
Case

Lincoln Electric: Venturing Abroad

By: Christopher A. Bartlett and Jamie O'Connell

Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large... View Details

Keywords: Acquisition; Restructuring; Transformation; Construction; Compensation and Benefits; Management; Market Entry and Exit; Labor and Management Relations; Competitive Advantage; Expansion; Manufacturing Industry; Ohio

Career Coach

Nate Le

these industries recruit, what the job experience look like, and what skills are needed to succeed in these roles. He is happy to help with networking tips, resume/cover letter review, companies shortlist, interview prep, and share his experience recruiting for U.S.... View Details

October 2000 (Revised March 2001)
Case

Firestone/Ford Tire Controversy, The (A)

By: V.G. Narayanan and Roger Orosman Nieves

Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details

Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

2008
Working Paper

Modern Management: Good for the Environment or Just Hot Air?

By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun

We use an innovative methodology to measure management practices in over 300 manufacturing firms in the UK. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details

Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom