Platform Businesses - Publications - Faculty & Research

07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals... View Details

Keywords: Entertainment / Media / Sports

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William R. Kerr | About

themes and disseminates to broader audiences through platforms like the MFW podcast series . Bill’s recent book is The Gift of Global Talent: How Migration Shapes Business, Economy & Society . It explores the global race for talent and... View Details

23 Jun 2009
First Look

First Look: June 23

to choose a home page provided by a competitor). The second principle focuses on opportunity: specifically, opportunity that is facilitated by giving developers platform access and the ability to innovate and build on View Details

Keywords: Martha Lagace

27 Sep 2021
Blog Post

Working to Change the Food System

believed I was best positioned to drive innovations in business models and strategies, and bring new, world-changing technologies to market. I came to HBS to get exposure to people from different backgrounds and have time and space to... View Details

October 2020 (Revised March 2021)
Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details

Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey

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27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

century and today. It tells the story of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet rather than consume it. The social and religious beliefs that drove... View Details

Keywords: Sean Silverthorne

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

Strategy, Marketing & Corporate Relations, Career & Professional Development Molly DeCastro – Recruiting Relations Manager, Career & Professional Development Cathy and Molly work closely with technology companies as they develop and execute their recruiting... View Details

Keywords: Technology

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

Business School Case 518-030 Enpara.com: Digital Bank at a Crossroad In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB... View Details

Keywords: Sean Silverthorne

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article... View Details

Keywords: Carmen Nobel

21 Jul 2006
Op-Ed

Enron Jury Sent the Right Message

of corporate fraud, considerations of intent dominate the details of compliance or noncompliance with arcane legal rules. This is the right message to send to the American business community. The behavior that became so widespread and... View Details

Keywords: by Malcolm S. Salter

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Disruptive Innovation Online Course | HBS Online

innovation to develop winning, executive-level strategy and position your business for growth. 6 weeks 5-6 hours per week 5 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What... View Details

25 May 2021
Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

increase their occupancy rates significantly, bringing their earnings more in line with the higher rental incomes of white hosts, according to a study coauthored by Shunyuan Zhang, an assistant professor in the Marketing Unit at Harvard View Details

Keywords: by Lane Lambert; Technology; Accommodations

18 Feb 2021
Blog Post

SIPs in 2021

The fourth year of Harvard Business School’s Short Intensive Programs (SIPs) came during a month of national upheaval and under the ever-darkening cloud of the global pandemic. So perhaps it shouldn’t be surprising that one course, held... View Details

11 Aug 2021
Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

and acquire our first users. The Equity Network is a platform that helps Black, Latinx, and Native American college students and recent grads book free 1-on-1 conversations with Advisors in their dream jobs. Our mission is to empower the... View Details

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated world markets. The paper identifies the late 1960s and 1970s as the major turning point by analyzing the role of View Details

Keywords: Carmen Nobel

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Alumni Career Guide - Alumni

Volunteer Alumni Career Guide What are Alumni Career Guides? These are alumni who are willing to connect with current students to share industry knowledge and career advice. Career Guides agree to respond to a student's request for information within five View Details

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

members of the Harvard Business School (HBS) community have asked HBS to provide carbon credit recommendations to offset their travel emissions. After exploring options, HBS is suggesting travelers consider the CNaught carbon credit... View Details

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

worth using. But today, says Harvard Business School professor Alan MacCormack and his research collaborators, "not invented here" is becoming a badge of honor—and more than that, a source of competitive advantage. To design the 787... View Details

Keywords: by Sean Silverthorne

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Judges - Alumni

Start-up culture and operations · Business model development · Team building and coaching · New business development Industry Consumer Products and Services (B2C), Technology Verticals Beauty, E-Commerce,... View Details

Profile

Ken Zeng

platform businesses like Airbnb should bear responsibility for guests facing racial discrimination from hosts. Several Black classmates shared their personal encounters of being denied rides or verbally... View Details

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