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  • 21 Apr 2015
  • First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show that brand positioning statements... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation... View Details
Keywords: Sean Silverthorne
  • 22 Jun 2010
  • First Look

First Look: June 22

  PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details
Keywords: Martha Lagace
  • 08 May 2012
  • First Look

First Look: May 8

and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air... View Details
Keywords: Carmen Nobel
  • 25 Mar 2021
  • Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

what resonates with online users. Google and Amazon are among a growing list of companies running tens of thousands of tests per year. A growing number of companies are applying these techniques to marketing, strategy, and even... View Details
Keywords: by Danielle Kost
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding online sales... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2013
  • News

A Focus on You

alumni—some well-known and others not so familiar—who are doing important work in, say, education, or health care, or entrepreneurial ventures. With this edition, we've given the "focus" concept a spin: We're looking at the alumni View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information; News, Library, Internet, and Other Services; Information
  • 01 Sep 2020
  • Blog Post

6 Ways to Support COVID-Weary Employees

perks, small non-cash rewards like access to valuable online classes or fitness programs can also contribute to well-being. Other non-cash rewards, such as notes of appreciation from clients, can also positively impact workplace... View Details
Keywords: All Industries
  • 01 Feb 2018
  • News

HBS Professor Emeritus Hugo Uyterhoeven Dies at 86

years,” Dean Emeritus McArthur remembered. “During my years as Dean, he was one of just a handful of our colleagues who carried the greatest weight in leading and changing this community and our activities. He was the source of endless... View Details
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412062-PDF-ENG TopCoder (B) Karim R. Lakhani, Eric Lonstein, and Stephanie Healy PokrywaHarvard Business School Supplement 612-044 TopCoder develops software for clients through View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Ready for Takeoff

percent where that change is occurring." Related Article e-Commerce in Brazil: A Look at olook André Beisert (MBA 2009), CEO of São Paulo–based women's online fashion retailer olook, sees the impact of a new consumer class in both his... View Details
Keywords: Dan Morrell; Air Transportation; Transportation
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

discussing the hypotheses and potential responses. Communicate the "ideal client profile" and the implications. An ICP typically implies changes well beyond sales and marketing. The example in the article indicates how it led... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2011
  • Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

for the international community is to keep the oil flowing. The United States and United Nations began to accomplish this by imposing selective sanctions that will allow oil to be exported but deny Gaddafi the resulting revenues.... View Details
Keywords: Re: Deepak Malhotra; Energy; Utilities
  • 01 Jun 2020
  • News

Post-Office

Image by John Ritter On March 8, in the early days of the global COVID-19 pandemic, Stack Overflow, the world’s largest online community for software developers and technologists, announced that its nearly... View Details
Keywords: Dan Morrell; Remote work; COVID-19; Management of Companies and Enterprises; Management
  • 01 Mar 2025
  • News

Patch Work

The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
Keywords: Sasha Issenberg; Illustrations by Dan Bejar
  • 28 Jan 2014
  • First Look

First Look: January 28

http://www.amazon.com/Business-History-Elgar-Walter-Friedman/dp/1781955263/ref=sr_1_2?s=books&ie=UTF8&qid=1389789862&sr=1-2&keywords=Business+History+Jones+and+Friedman August 2013 Management Science The Distinct Effects of Information Technology and... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2014
  • First Look

First Look: August 12

2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By: Edelman, Benjamin G. Abstract—How does View Details
Keywords: Sean Silverthorne
  • 01 Dec 1999
  • News

A Class Act

and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may read the Class Notes View Details
Keywords: Nancy O. Perry
  • 22 Mar 2016
  • First Look

March 22, 2016

Wikipedia, there are aspects, such as NPOV, that the community does not always achieve successfully. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50783 March 4, 2016 Harvard Business Review (website) Startups Can’t... View Details
Keywords: Sean Silverthorne