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Show Results For
- All HBS Web
(4,515)
- People (5)
- News (895)
- Research (2,759)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,324)
- 28 Feb 2023
- Research & Ideas
Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note
the hiring market continues to prove challenging, and employers across the spectrum commit to diverse hiring practices, apprenticeships could create a pipeline for homegrown talent. “It raises a lot of concerns among some teachers and... View Details
Keywords: by Michael Blanding
- 16 Oct 2012
- News
On Marriage, Kidneys and the Economics Nobel
- 17 Apr 2018
- News
Don't Blame Airbnb for Rising Rents
- 01 Feb 2019
- HBS Seminar
Richard B. Freeman, Harvard University
- 10 Sep 2010
- Working Paper Summaries
The Impact of Corporate Social Responsibility on Investment Recommendations
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
- 07 Sep 2021
- Research & Ideas
Who Pays For Wildfire and Hurricane Damage? Everyone.
New Mexico homeowners might think their inland location buffers them from the financial toll of climate change, but they’re still paying for climate-related property damage occurring in coastal states. New research finds that homeowners in New Mexico and other states... View Details
- August 2022 (Revised June 2024)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
—Buell explains in a new working paper, “Last Place Aversion in Queues.” "If I can’t look behind me and see someone else is willing to wait longer than me, I start to question whether waiting in line is worthwhile” Buell’s research... View Details
- Research Summary
Analyst Disagreement, Mispricing and Liquidity (with Ronnie Sadka)
We document a close link between mispricing and liquidity by
investigating stocks with high analyst disagreement. Previous
research finds that these stocks tend to be overpriced, but prices
correct down as uncertainty about earnings is resolved. We
conjecture that one... View Details
- 08 Dec 2023
- Video
Family Businesses in MENA: Setting the Gold Standard
Mattias E. Fibiger
Mattias Fibiger is the Poronui Associate Professor of Business Administration in the Business, Government, and International Economy (BGIE) Unit. A historian by training, he conducts research on Asia's twentieth century. He teaches in the Business, Government, and... View Details
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The market for AI technology in retail—and the promise of a more... View Details
- Article
After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors
By: Jill G. Klein and Laura Huang
This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of... View Details
Klein, Jill G., and Laura Huang. "After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors." Journal of Public Policy & Marketing 26, no. 1 (Spring 2007): 54–59.
- July 2003 (Revised March 2004)
- Case
XM Satellite Radio (A)
By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
in Washington politicians. Fairly or not, people have become willing to believe that executives, as a class, are greedy and dishonest. However natural it might be to ask how so many executives—not to mention accountants, investment bankers, stock View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
such behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew its consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's intuitions in ethical judgments.... View Details
Keywords: Martha Lagace
- Research Summary
Overview
Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
- 05 Jul 2006
- Working Paper Summaries