Publications

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

Educators

31 Jul 2024

Take30 Impact Series: Diverse Alumni in Marketing and PE Operations

Take 30 minutes out of your day to learn about how one alum is making an impact after HBS. We’ll touch on their experience as a student, their career path, and personal journey since graduating. On this episode, we feature Milagros... View Details

November 2011
Teaching Note

Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market (TN)

By: Josh Lerner

Keywords: Growth and Development Strategy

economies, including issues of corporate reputation and responsibility in business. Right now I’m working on business involvement in education CSR initiatives, using the unique dataset from the Business History Initiative’s Creating... View Details

January 2025 (Revised April 2025)
Case

Liz Truss and the Thatcher Legacy: Markets and Fiscal Dominance in the United Kingdom

By: Rafael Di Tella, Pablo Ottonello and David Allen

Educators

07 Dec 2010
News

Innovations from Emerging Markets

Keywords: Professor Tarun Khanna; Administration of Economic Programs; Government; Social Assistance; Health, Social Assistance

February 2012
Supplement

The Market for Energy: Scale, Cost, Security, and the Environment (B)

By: Joseph L. Bower and Michael Norris

Keywords: Energy; Markets

Web

Faculty - Creating Emerging Markets

Administration Research Interests : capital markets , foreign direct investment , government and business , international finance Interviews Güler Sabancı Suraj Srinivasan Philip J. Stomberg Professor of... View Details

June 2012 (Revised December 2017)
Case

Marc Rich and Global Commodity Trading

By: Geoffrey Jones and Espen Storli

Examines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving... View Details

Keywords: Commodity Market; Natural Resources; Metals and Minerals; Business History; Entrepreneurship; Service Industry; Mining Industry; Africa; Europe; Middle East; North and Central America; Israel; South Africa; Iran

Educators

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical... View Details

Keywords: by Amelia Kunhardt

Entry into Platform-based Markets

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

January 2008 (Revised September 2008)
Supplement

Marketing the "$100 Laptop" (C)

By: John A. Quelch and David Chen

In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details

Keywords: Nonprofit Organizations; For-Profit Firms; Partners and Partnerships; Information Infrastructure; Problems and Challenges; Philanthropy and Charitable Giving; Computer Industry; Canada; Mongolia; Uruguay; United States

19 Apr 2018
News

4 Ways to Improve Your Content Marketing

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

May 2025
Teaching Note

Liz Truss and the Thatcher Legacy: Markets and Fiscal Dominance in the United Kingdom

By: Rafael Di Tella

February 1978
Background Note

Comparison and Critical Examination of the PIMS and BCG Approaches to Strategic Marketing Planning

March 2014
Article

Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets

By: Francois Brochet, Gregory S. Miller and Suraj Srinivasan

We examine the importance of professional relationships developed between analysts and managers by investigating analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from an origin firm to a... View Details

Keywords: Management Turnover; Analyst Coverage; Capital Market Relationships; Capital Markets; Relationships

SSRN

Article

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details

Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software