Market Platforms - Publications - Faculty & Research

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

homepage presents a provocative redefinition of brands as practical platforms that enable people to do things. In its words, "As brands become less the property of an organisation and more the banner of a movement, ownership will... View Details

Keywords: by Jim Heskett

28 Feb 2014
News

The First Five Years: Omowale Casselle (MBA 2009)

of incoming samples from our brand partners (P&G, Unilever, Elizabeth Arden), that our field team keeps our machines running and fully stocked with sample inventory, and that we are able to successfully launch and sustain each new market... View Details

Keywords: General Merchandise Stores; Retail Trade

23 Oct 2012
First Look

First Look: October 23

costs for the company contacts outsourcing the work, as the workers in India are paid about the market wage for their work. These results and other observations lead to the conclusion that diaspora connections continue to be important... View Details

Keywords: Sean Silverthorne

28 Jun 2017
Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Fittest: The Impact of the Minimum Wage on Firm Exit. One lesson is clear: Businesses that provide higher-quality service and maintain a solid reputation can become more insulated from market shocks, such as increases in fixed costs. The... View Details

Keywords: by Dina Gerdeman; Food & Beverage

Web

Kraft Accelerator

Cases Kathy Giusti and the Multiple Myeloma Research Foundation Harvard Business Publishing Breakthroughs at Blueprint Medicines (pdf) Harvard Business Review Netflix in 2011 HBS Case Collection Patient Engagement Cases Stitch Fix’s CEO on Selling Personal Style to the... View Details

01 Jun 2015
News

3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)

think Hello Kitty is just for kids, but it’s for all ages. For example, a lady might want a Hello Kitty golf bag or jewelry for herself. We also have a licensing partnership with the hard rock band KISS. We don’t believe this is a dilution—it’s really about making... View Details

Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Special Design Services; Professional Services

01 Dec 2014
News

Rethinking the Fashion Beat

fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets both established and emerging to... View Details

Keywords: Alyssa Giacobbe; fashion; Retail Trade

27 Feb 2024
Blog Post

IFC India: Development while Decarbonizing - Understanding India’s Agriculture Landscape

the country. Naturally, smaller plots will have lower yield and, therefore, create income constraints for farmer’s livelihoods. Secondly, given such a large swath of the population depends on farming income, fertilizer is overused. Lastly, the lack of a robust... View Details

01 Jun 2022
News

Case Study: Glass Half Full

can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details

Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade

21 Nov 2013
News

Case Study: BlackBerry and Thorsten Heins

which was facing numerous challenges: a rapidly decreasing market share, falling revenues, and cratering investor faith. Heins went about cutting costs—including the layoff of more than 5,000 workers in May 2012—scrapped plans to make the... View Details

Keywords: Telecommunications; Information; Management of Companies and Enterprises; Management

12 Feb 2025
Blog Post

How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)

hired in your current position? I’m currently the General Manager of Newlab’s flagship location in Brooklyn, New York. Newlab is a venture platform that helps early-stage critical tech startups grow by providing access to community,... View Details

August 2022
Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details

Citation

Educators

Purchase

17 Apr 2024
Blog Post

New Venture Competition 2024: Business and Environment Ventures

individual cow health and behavior, empowering farmers and providing peace of mind as they make better high-value livestock management decisions on breeding, disease, and feed programs. EnergAI - Aron Sass (MBA 2025), Balint Varga - EnergAI delivers an AI-powered View Details

03 Dec 2024
News

Magic Numbers

first truly numerate generation?” That question led to the creation of Zearn’s digital platform for learning math, which Sharma says is not only backed by research but also inspired by examples of high-quality instruction at notable... View Details

Keywords: Amy Crawford

31 Mar 2022
News

A Community Hunger Solution with Global Ambitions

community. “Every night, 365 nights a year, he’s out there,” says Neel Ghose (MBA 2019), cofounder of the Robin Hood Army. “For him, it’s his own baby. It’s a platform for goodness.” This platform for... View Details

01 Mar 2025
News

Heartland

food system.” Lambert joined CSU’s Ag Innovation Center in January 2023, having worked at Indigo Ag and VAS, the company that makes the software platform DairyComp. She’d seen the system in action years earlier, as a child growing up in... View Details

Keywords: Julia Hanna; photos by Vance Jacobs. OPEN CONCEPT: Lambert at Quail Ridge Dairy in Fort Morgan, Colorado.

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

Clubs News Clubs News Digital health platform Noom awarded Entrepreneurial Company of the Year In a virtual award celebration held on April 6, the HBS Association of Northern California (HBSANC) honored the digital health View Details

Keywords: Margie Kelley

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

unconcerned. Engagement on various applications on the Facebook platform is up. Users appear comfortable with the trade they make to give up privileged information in exchange for a range of convenient and free services. Without a push by... View Details

Keywords: by George Riedel

September 2019 (Revised February 2020)
Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details