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Show Results For
- All HBS Web
(1,839)
- News (627)
- Research (1,122)
- Multimedia (13)
- Faculty Publications (341)
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a... View Details
Keywords: Multiple alumni
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
before twelve months. More substantively, he proposes adding a line to the 1040 tax form that would allow filers to invest a part of their refund directly in the savings bond program, making it simpler for people to View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead View Details
- 01 Jun 2022
- News
Empowering Entrepreneurially Minded Students
and even a required course, The Entrepreneurial Manager? William Kerr is the Dimitri V. D’Arbeloff-MBA Class of 1955 Professor of Business Administration, unit head of Entrepreneurial Management, co-director of HBS’s Managing the Future... View Details
Keywords: Jennifer Gillespie
- 30 Nov 2021
- News
Cold Calculations
years to demonstrate the effectiveness and safety of the technology. “That gives us time to still make a difference,” Payne says. “If this takes 15 years, we’ve passed the tipping point.” But, ultimately, Arctic ice restoration is only a... View Details
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
What the paper points out is the level of sophistication of this knowledge embodiment has increased dramatically, making it easy to make things that have long been very difficult or even impossible to... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
assumption is the notion that you can make things go viral—and in fact, studies show that’s not easy. A 2012 study of millions of messages on Twitter and Yahoo! found that more than 90 percent of the messages didn’t diffuse at all, about... View Details
Keywords: Jen McFarland Flint
- 16 Dec 2020
- News
A Creator in the Era of Disruption
but the communities needed a lot more than loans. The loans were just the beginning. They needed the ability to just buy things that weren't available. Simple things like pots could cost twice what they would in another place. They didn't... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
the exchanges. However, practically speaking, it is unlikely that many of them will be able to afford those plans without the federal government subsidies they received through the exchanges. Around 85 percent of consumers buying... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time trying to figure out where the... View Details
Keywords: by Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
something that hadn't been done in 81 years—make an illegal drug legal. “They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers” Of course, the question remains: How will state... View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
funds to buy gifts for friends. To buy a group gift, a person goes on eBay's Group Gifts site, and names a recipient, either by typing the name in directly or by picking the name from the list of his or her... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
compelled to buy." They have a keen idea at the very beginning of the venture who their ideal customer is and what the ideal product is that they need to deliver. Then, they work back from that point in the future to the present, picking the customers who will... View Details
- Web
Tools & Resources | Institute for Business in Global Society
and impacts of economic disparities, exploring factors such as race, gender, and geography, and discusses how businesses can play an essential role in bridging these divides. Slides presented at the BiGS Mexico City Roundtable Case studies Our case studies feature... View Details
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
trend of overspending prior to the dot-com fallout, saying that venture capital firms must make more independent decisions these days. "You're making bets that are not obvious, that are not apparent to... View Details
- 31 Oct 2018
- News
Pitching In for Female Leaders
positions. “Those of us who are very passionate about achieving gender equality know that empowering women is only part of the solution. And true parity can only be reached if those decision-makers at the top also buy in and understand... View Details
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
themselves epitomized style, luxury, and the key to a more fulfilling life. In the studio, models were visually transformed into members of an elite class of enviable sophistication and taste—an ideal with which the consumer could identify simply by View Details
- 01 Dec 2003
- News
Rural Renewal
redesigned in a manner that would make Martha Stewart proud — and also gives an outsider a hint that she’s not exaggerating. During her New York days, Reade specialized in buying and selling firms that had... View Details