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- All HBS Web
(5,288)
- People (46)
- News (1,173)
- Research (542)
- Events (3)
- Multimedia (215)
- Faculty Publications (367)
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- 01 Dec 2007
- News
Baker Bell Dedication Rings in HBS Centennial
REPLICA UNVEILED: Dean Light talks with Father Alexander Abramov of the Russian Orthodox Church and second-year MBA student and Moscow native Konstantin Kuzovkov (far left). In a ceremony on the Baker... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
everyone everywhere in the world in unprecedented ways and the consequences are real,” says incoming HBS MBA student Isha Khambra, a member of the Students Fight COVID... View Details
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
Howard, Fitzhugh joined Pepsi in 1965, where he developed the first marketing efforts directed at African Americans. Credited with creating the concept of targeted marketing, he also attracted and mentored black executives and created two programs that introduced high... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
leading a class of 32 HBS students in an Immersive Field Course (IFC) on the Tech Startup Ecosystem in the UK and Europe. The featured panel of UK-based HBS alumni entrepreneurs, who shared actionable insights on how to overcome... View Details
Keywords: Margie Kelley
- 01 Dec 2005
- News
Buy the Book
as a sublime integration of operations and marketing,” says Deighton, who taught the case to MBAs for the first time this fall in the elective course Consumer Marketing. “Patterson understands that if you want shelf space you need to... View Details
- 01 Sep 2008
- News
The Levitt Brand
LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a... View Details
- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
MBA students in their startup endeavors—Kraus says colleagues have frequently asked her for the names of other women founders and CEOs, within the tech industry and beyond. She finally decided to make a... View Details
Keywords: April White
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details
- 01 Mar 2014
- News
My HBS Eureka Moment
mutely pouting. I learned a lifelong lesson: When you don't know what to say or do, say or do nothing. Find Your Place Rusty McClure (MBA 1975) AS A MARRIED MBA STUDENT, in order to afford a better apartment, I applied for and was awarded... View Details
- 04 Feb 2020
- News
In Harmony
to go to a good college (Carleton); you get a good job (General Mills); you go to a great MBA program (HBS); you take the highest-paying job you can get in the ‘hot’ field (consulting). That was the first time I actually thought about... View Details
Keywords: Maureen Harmon
- 17 Aug 2015
- News
The Play Alchemist
When Jessica Matthews (AB 2010, MBA 2014) was 19 and in her junior year of college, she and some classmates invented the Soccket, a soccer ball that generates and stores electricity during play. It was designed to provide a clean source... View Details
Keywords: Constantine von Hoffman
- 02 Oct 2015
- News
The ‘F’ Word
coauthored by Professor Tom Eisenmann and researcher Lisa Mazzanti, is under discussion by first-year students in The Entrepreneurial Manager. Wallace has the opportunity to offer a firsthand perspective and listen as her decision points... View Details
Keywords: Walt Disney Studios
- 01 Oct 1996
- News
HBS Alumni Association Board of Directors: President's Report
meetings a year in Boston (as well as the annual Global Alumni Conference), and be an active participant in the Board's activities. The 1996-97 Board consists of 36 members (not including ex officio): 88 percent are MBA alumni and 12... View Details
Keywords: Cathy Connett
- 04 Nov 2020
- News
The Long View: Persevering Through Past Crises
rise and grab it by the horns.” Hi, this is Dan Morrell, host of Skydeck. Earlier this year, as the coronavirus pandemic swept across the globe, the MBA Class of 2020 faced the daunting prospect of graduating into an economy battered by... View Details
- 01 Jun 2020
- News
Prognosis
patients than any other hospital in the state—to bend without breaking under the pressure of the pandemic. Professor Robert Huckman is an economist and health care researcher who serves as unit head for Technology and Operations Management at HBS and chairs the View Details
- 01 Jun 1997
- News
Sorting Myth from Reality at Hong Kong Conference
opportunities, particularly in China, he said, were immeasurable. On the Ground The distinctive realities of doing business in China and East Asia were discussed at two packed panel discussions. On the second day of the conference, MBA... View Details
Keywords: Alejandro Reyes
- 01 Sep 2010
- News
RX for Change
insights into how managers can engage frontline workers to solve problems. Reunion presentation: Designing Care, Professor Richard Bohmer Health care–related programs and courses are nothing new at HBS; in recent years, 10 percent of every graduating View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
Sales 101: Stop Selling and Help Your Customers Make Progress, by Bob Moesta with Greg Engle Fabulous use of #JTBD (jobs to be done) to cast a new light on a topic that not many MBAs address. —Juan Camargo (MBA 2012) Man’s Search for... View Details
- 01 Sep 2020
- News
Wide Angle
think we're really seeing amongst our students—and in colleges across the country—that students want to be on campus. Education in this country is part of a broader experience, so the test for us, and particularly for us at HBS and HBS... View Details
- 16 Sep 2015
- News
Built for Speed
front line of a turnaround. “It was a chance to contribute to my hometown company, which was in great need of young, innovative leaders,” and offered proximity to family as he and his wife, Kristi Jones MBA 2007, started a family. And... View Details