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Publications

Publications

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      • Research Summary

      Resource-Based Entrepreneurship

      By: Myra M. Hart
      Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a... View Details
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
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      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Teaching Interest

      Scaling Technology Ventures

      By: Jeffrey F. Rayport
      This course is designed for students who plan to launch or join a hypergrowth technology venture, or who plan to invest in growth-stage tech companies. The course addresses key challenges founders and their teams face after achieving product-market fit – and how... View Details
      • Teaching Interest

      Senior Executive Leadership Program –Middle East (SELPME)

      By: Tarun Khanna

      Professor Tarun Khanna has been the faculty chair of the Senior Executive Leadership Program –Middle East (SELPME) since its launch in 2017. SELPME focuses on strategy, leadership, and innovation, in a global context. Each year this rigorous seven-week alumni-status... View Details

      • 2024
      • Chapter

      Visionaries and Transformative Product Launches in Computing and Information Business History

      By: Shane Greenstein
      Citation
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      Related
      Greenstein, Shane. "Visionaries and Transformative Product Launches in Computing and Information Business History." In Writing Computer and Information History: Approaches, Connections, and Reflections, by William Aspray. Rowman and Littlefield, forthcoming.
      • Research Summary

      War & Peace

      By: Deepak Malhotra
      A second stream of research looks at issues related to conflict resolution in the context of international and ethno-political conflict, and in particular, at the role of negotiation in ending armed conflicts.  I launched a new course at HBS entitled "War & Peace:... View Details
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