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  • All HBS Web  (1,807)
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Show Results For

  • All HBS Web  (1,807)
    • News  (351)
    • Research  (1,280)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,028)
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  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Yardsticks of Management , 1952 John G. Bowes; William K. Bowes, Jr.; Charles W. Gardiner; Robert M. Halperin; Robert G. Hooker, Jr.; Franklin P. Johnson, Jr.; Bradford K. Kroha; Michael A. Loeb; William... View Details
  • Article

Consumer Promotions and the Acceleration of Product Purchases

By: Scott A. Neslin, Caroline Henderson and John A. Quelch
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Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but... View Details
Keywords: by Staff; Sports; Publishing; Auto
  • April 2020
  • Supplement

Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 920-565, April 2020.
  • April 2020
  • Supplement

Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 920-566, April 2020.
  • June 2017
  • Supplement

Magellan Boatworks, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and James T. Kindley
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Quelch, John A., and James T. Kindley. "Magellan Boatworks, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-550, June 2017.
  • March 2017
  • Teaching Note

Pintura Corporation: The Lena Launch Decision (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision (Brief Case)." Harvard Business School Teaching Note 917-524, March 2017.
  • December 28, 2009
  • Article

A Marketing Manifesto to Address China's Consumers Far and Wide

By: John A. Quelch and Katherine E. Jocz
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Quelch, John A., and Katherine E. Jocz. "A Marketing Manifesto to Address China's Consumers Far and Wide." Financial Times (December 28, 2009), 10.
  • Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
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Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
  • Article

Respect Your Customers

By: John A. Quelch and Katherine E. Jocz
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Quelch, John A., and Katherine E. Jocz. "Respect Your Customers." Leader to Leader, no. 61 (Summer 2011): 36–42.
  • February 2016 (Revised May 2016)
  • Case

Employee Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Health Care; Empoylee Wellness Programs; Health Insurance; Mental Health; Corporate Culture; Employee Compensation; Health; Corporate Strategy; Europe; Asia; North America
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Quelch, John A., and Emily C. Boudreau. "Employee Health." Harvard Business School Case 516-074, February 2016. (Revised May 2016.)
  • September 2014 (Revised May 2017)
  • Case

Fresno's Social Impact Bond for Asthma

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Although numerous SIB projects and proposals had cropped up across the U.S. following the launch... View Details
Keywords: Social Enterprise; Health Care; Marketing; Bonds; Financing; Asthma; Air Pollution; Air Quality; Chronic Disease; Public Health; Health; Health Care and Treatment; Finance; Health Industry; Financial Services Industry; United States
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Quelch, John A., and Margaret L. Rodriguez. "Fresno's Social Impact Bond for Asthma." Harvard Business School Case 515-028, September 2014. (Revised May 2017.)
  • February 2014 (Revised June 2014)
  • Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
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Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
  • May 2010
  • Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan
Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details
Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry
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Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities." Harvard Business School Brief Case 104-550, May 2010.
  • April 2004 (Revised June 2004)
  • Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch
Teaching Note to (9-504-016). View Details
Keywords: Customer Relationship Management; Food and Beverage Industry
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Moon, Youngme E., and John A. Quelch. "Starbucks: Delivering Customer Service (TN)." Harvard Business School Teaching Note 504-089, April 2004. (Revised June 2004.)
  • May 1991 (Revised July 1992)
  • Teaching Note

Amalgamated Aluminum Alloy Division, Teaching Note

By: Benson P. Shapiro and John A. Quelch
Keywords: Mining Industry
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Shapiro, Benson P., and John A. Quelch. "Amalgamated Aluminum Alloy Division, Teaching Note." Harvard Business School Teaching Note 591-121, May 1991. (Revised July 1992.)
  • March 2005
  • Article

Outsourcing Marketing

By: Gail J. McGovern and John A. Quelch
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McGovern, Gail J., and John A. Quelch. "Outsourcing Marketing." Harvard Business Review 83, no. 3 (March 2005).
  • December 2003
  • Article

Profit Globally, Give Globally

By: John A. Quelch and V. Kasturi Rangan
Keywords: Profit; Global Range; Philanthropy and Charitable Giving
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Quelch, John A., and V. Kasturi Rangan. "Profit Globally, Give Globally." Harvard Business Review 81, no. 12 (December 2003): 16–17. (Reprint #F0312B.)
  • 01 Dec 2016
  • News

Takeaways

Edited by April White Peter A. Gudmundsson photo by Susan Young Peter A. Gudmundsson photo by Susan Young “All organizations need great people. Veterans are great people, so all organizations need to hire... View Details
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