Publications

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

to explore how MMAC can expand and deepen this important private sector partnership to accelerate the area’s 1400+ Black and Brown-owned businesses, helping create new family-supporting jobs and reduce the racial wealth gap. Why did you... View Details

September 2018 (Revised March 2019)
Case

National Australia Bank: Looking Out for the Customer

By: Mark R. Kramer and Hugh Foley

After learning that most defaults were due to health, job or marital problems, National Australia Bank revised its debt collection department to shift from penalizing people in default to assisting them in developing a work-out plan, enabling more than 90% to meet... View Details

Keywords: Banks and Banking; Borrowing and Debt; Customer Focus and Relationships; Success; Australia

June 2014
Case

Stock Options at Celia-Check

By: Brian Hall, Andrew Wasynczuk and Karen Huang

Describes issues facing three young founders of a high-tech start-up, including hiring an experienced CEO and negotiating with a potential VC investor. Focuses on the incentive and compensation aspects of negotiating with job candidates (e.g., what percentage of the... View Details

Keywords: Stock Options; Venture Capital; Selection and Staffing; Negotiation; Executive Compensation; Employee Stock Ownership Plan; Business Startups; Management Teams; Technology Industry; United States

March 1999 (Revised May 1999)
Case

Apple Computer--1999

By: David B. Yoffie and Mary Kwak

In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and... View Details

Keywords: Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry

September 1998 (Revised September 1998)
Case

Saturn Corporation in 1998

Describes the challenges facing the Saturn Corp., General Motor's (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain... View Details

Keywords: Knowledge Sharing; Competitive Advantage; Auto Industry; United States