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      • Article

      Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

      By: Randolph E. Bucklin and Sunil Gupta
      Keywords: Brands and Branding; Decision Choices and Conditions; Sales; Segmentation
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      Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research (JMR) 29, no. 2 (May 1992): 201–215. (Finalist for the 1997 O'Dell Award, Journal of Marketing Research.)
      • March 1992
      • Teaching Note

      Integrating Human Resource and Service Delivery Strategies, Module Note

      By: Leonard A. Schlesinger and Roger H. Hallowell
      Module Note. View Details
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      Schlesinger, Leonard A., and Roger H. Hallowell. "Integrating Human Resource and Service Delivery Strategies, Module Note." Harvard Business School Teaching Note 692-096, March 1992.
      • January 1992 (Revised February 1992)
      • Case

      Quantum Corp.: Business and Product Teams

      By: Steven C. Wheelwright and Clayton M. Christensen
      Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details
      Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry
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      Wheelwright, Steven C., and Clayton M. Christensen. "Quantum Corp.: Business and Product Teams." Harvard Business School Case 692-023, January 1992. (Revised February 1992.)
      • 1992
      • Working Paper

      Coordination in Textile and Apparel Channels: A Case for Virtual Integration

      By: J. H. Hammond
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      Hammond, J. H. "Coordination in Textile and Apparel Channels: A Case for Virtual Integration." Harvard Business School Working Paper, No. 92-007, January 1992.
      • November 1991
      • Article

      Integrating Distribution Strategy and Tactics: A Model and an Application

      By: V. K. Rangan and R. Jaikumar
      Keywords: Strategy; Integration
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      Rangan, V. K., and R. Jaikumar. "Integrating Distribution Strategy and Tactics: A Model and an Application." Management Science 37, no. 11 (November 1991): 1377–1389.
      • July 1991
      • Case

      Pioneer Petroleum Corp.

      By: Richard S. Ruback
      Pioneer is an integrated oil company. Its operations include exploration and development, production, transportation, and marketing. The case focuses on Pioneer's cost of capital calculations and its choice between a single company-wide cost of capital or divisional... View Details
      Keywords: Cost of Capital; Energy Industry; Mining Industry
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      Ruback, Richard S. "Pioneer Petroleum Corp." Harvard Business School Case 292-011, July 1991.
      • July 1991 (Revised March 1992)
      • Background Note

      Integrity and Management

      By: Joseph L. Badaracco
      Describes the role that issues of personal integrity play in managers' decisions. Defines personal integrity, the factors that influence it, the situations in which it becomes particularly relevant to company decisions, and ways of overcoming the blind spots that can... View Details
      Keywords: Decisions; Moral Sensibility; Planning; Situation or Environment; Trust; Value
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      Badaracco, Joseph L. "Integrity and Management." Harvard Business School Background Note 392-005, July 1991. (Revised March 1992.)
      • Summer 1991
      • Article

      Inanimate Integrators: A Block of Wood Speaks

      By: D. A. Leonard-Barton
      Keywords: Integration
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      Leonard-Barton, D. A. "Inanimate Integrators: A Block of Wood Speaks." Design Management Journal 2, no. 3 (Summer 1991): 61–67.
      • Article

      The Governance of Innovation: Vertical Integration and Collaborative Arrangements in the Biotechnology Industry

      By: Gary P. Pisano
      Keywords: Governance; Innovation and Invention; Vertical Integration; Biotechnology Industry
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      Pisano, Gary P. "The Governance of Innovation: Vertical Integration and Collaborative Arrangements in the Biotechnology Industry." Research Policy 20, no. 3 (June 1991): 237–249.
      • 1991
      • Book

      Japanese Takeovers: The Global Contest for Corporate Control

      By: W. C. Kester
      Keywords: Integration; Japan
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      Kester, W. C. Japanese Takeovers: The Global Contest for Corporate Control. Boston: Harvard Business School Press, 1991.
      • Article

      Enfranchisement of Service Workers

      By: Leonard A. Schlesinger and James Heskett
      Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1.... View Details
      Keywords: Motivation and Incentives; Franchise Ownership; Employees; Compensation and Benefits; Service Industry; Japan; United States
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      Schlesinger, Leonard A., and James Heskett. "Enfranchisement of Service Workers." California Management Review 33, no. 4 (Summer 1991).
      • November–December 1990
      • Article

      The Power of Product Integrity

      By: K. B. Clark and T. Fujimoto
      Keywords: Trust; Product
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      Clark, K. B., and T. Fujimoto. "The Power of Product Integrity." Harvard Business Review 68, no. 6 (November–December 1990): 107–118.
      • October 1990 (Revised March 1993)
      • Background Note

      Note on Cable Television Regulation

      By: Willis M. Emmons III
      Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
      Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Media and Broadcasting Industry
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      Emmons, Willis M., III. "Note on Cable Television Regulation." Harvard Business School Background Note 391-022, October 1990. (Revised March 1993.)
      • June 1990 (Revised February 1991)
      • Case

      Morality and Integrity

      By: Joseph L. Badaracco Jr.
      Keywords: Moral Sensibility; Ethics
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      Badaracco, Joseph L., Jr. "Morality and Integrity." Harvard Business School Case 390-214, June 1990. (Revised February 1991.)
      • June 1990 (Revised August 1990)
      • Case

      Sun Microsystems, Inc.--1987 (A)

      By: Carliss Y. Baldwin
      An integrated sequence of three cases on the financing of a technical workstation manufacturer. This case focuses on Sun's competitive strategy which requires an inordinately high rate of growth (over 20% per quarter) and commensurate amounts of working capital.... View Details
      Keywords: Cash Flow; Competitive Strategy; Financing and Loans; Capital; Financial Strategy; Public Equity; Corporate Finance; Information Technology Industry
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      Baldwin, Carliss Y. "Sun Microsystems, Inc.--1987 (A)." Harvard Business School Case 290-051, June 1990. (Revised August 1990.)
      • March 1990
      • Case

      Chase Manhattan Bank (F): Integration Issues

      By: Benson P. Shapiro
      Keywords: Integration; Banking Industry
      Citation
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      Shapiro, Benson P. "Chase Manhattan Bank (F): Integration Issues." Harvard Business School Case 590-089, March 1990.
      • January 1990
      • Article

      An Integrated Approach to Customer Service

      By: R. D. Shapiro and H. Mathe
      Keywords: Customers
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      Shapiro, R. D., and H. Mathe. "An Integrated Approach to Customer Service." Special Issue on Mastering Information Management Series. International Journal of Physical Distribution (January 1990).
      • August 1989 (Revised November 1994)
      • Case

      Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

      By: John A. Quelch
      Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
      Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
      Citation
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      Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
      • 1989
      • Chapter

      Adjusting to an Integrated Global Financial System

      By: Samuel Hayes
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      Hayes, Samuel. "Adjusting to an Integrated Global Financial System." In Proceedings of Symposium on International Capital Market. Seoul, South Korea: ICM Symposium, 1989.
      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
      Citation
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
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