Publications

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April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

This post is part of the Social Enterprise Initiative (SEI) “Leadership in Challenging Times” blog series, which highlights the inspiring work of the HBS community in addressing the health and economic consequences of COVID-19, alongside... View Details

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

Web

Entrepreneurship

and Royce Yudkoff Re: Richard Ruback & Royce Yudkoff 27 May 2025 New York Times A Vermont Start-Up Was Close to Becoming Profitable. Then the Tariffs Hit. Re: Ebehi Iyoha 02 May 2025 Harvard Gazette Funding Today, Entrepreneurship Tomorrow. Or Not. Re: Jeff Bussgang... View Details

14 Mar 2018
Blog Post

The 2+2 Program: Finding the Freedom to Take Risks

share his journey to Harvard Business School and how the 2+2 Program helped him. Room to ExploreWhen I learned about the 2+2 Program, it seemed interesting, but initially brought on more questions than answers: “Do I even want to do an... View Details

March 1986 (Revised December 1986)
Case

British Telecommunications, PLC

Presents a description of international equity markets, including comparisons of the U.S., Japanese, and British markets and recent trends toward deregulation of these markets. The decision focus of the case is on the initial public offerings of British... View Details

Keywords: International Finance; Initial Public Offering; Capital Markets; Canada; London; Tokyo

November 2024 (Revised May 2025)
Case

Indonesia Education Reform: Merdeka Belajar ('Emancipated Learning')

By: John Jong-Hyun Kim, Adina Wong, Nancy Hua Dai and Mary C. Sauer

This case is set in 2024 in Indonesia, as Nadiem Makarim, Minister of Education, Culture, Research, and Technology, reflects on his tenure as Minister shortly before stepping down. With the ambition to lift Indonesia out of the middle-income gap by raising K12 to... View Details

Keywords: Education; Change Management; Knowledge Dissemination; Government Administration; Leading Change; Innovation Strategy; Development Economics; Education Industry; Asia; Indonesia

2021
Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details

SSRN

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Article

Extracorporeal Membrane Oxygenation Appropriateness: An Interdisciplinary Consensus-Based Approach

By: Robert S. Kaplan, Michael Nurok, Jonathan Warsh, Todd Griner, Mayumi Kharabi, Joseph Castongia, Cali Overbeck, Lisa Krueger, Bernice Coleman, Danny Ramzy, Joshua Chung, Alice Chan, Eric Ley, Sindhu Kubendran, Neil Parrish, Zhe Yu, Michael Landberg, Stuart Finder, Bradley T. Rosen, Harry Sax and Francisco Arabia

We describe a quality improvement initiative aimed at achieving interdisciplinary consensus about the appropriate delivery of extracorporeal membrane oxygenation (ECMO). Interdisciplinary rounds were implemented for all patients on ECMO and addressed whether care was... View Details

Keywords: Health Care and Treatment; Quality; Performance Improvement

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April 2013
Case

Luca de Meo at Volkswagen Group

By: Linda A. Hill and Dana M. Teppert

Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and... View Details

Keywords: Marketing; Sustainability; Branding; Leadership; Change Management; Environmental Sustainability; Auto Industry; Germany

November 2012
Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States

March 2011 (Revised August 2012)
Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation

June 2005 (Revised June 2006)
Case

Ducati Corse: The Making of a Grand Prix Motorcycle

By: Francesca Gino and Gary P. Pisano

Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details

Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy

March 2003 (Revised July 2004)
Case

Sustainable Development at Shell (B)

The case describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. This case focuses on a specific business within Shell Chemicals, the Close Looped Cleaning... View Details

Keywords: Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry