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  • All HBS Web  (1,312)
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  • August 2002 (Revised March 2003)
  • Teaching Note

NerveWire (TN)

By: Nitin Nohria and Bridget Gurtler
Teaching Note for (9-402-020), (9-402-021), and (9-402-022). View Details
Keywords: Economic Slowdown and Stagnation; Recruitment; Mission and Purpose; Internet and the Web; Problems and Challenges; Consulting Industry; Newton
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Nohria, Nitin, and Bridget Gurtler. "NerveWire (TN)." Harvard Business School Teaching Note 403-055, August 2002. (Revised March 2003.)
  • February 2024
  • Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Zhang, Shunyuan, and Sunil Gupta. "UGG Steps into the Metaverse." Harvard Business School Teaching Note 524-075, February 2024.
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

information to provide." “Focusing on a single revenue source is the most profitable strategy when firms compete for consumer information” It's clear from their research that the marketplace has plenty of room for two types of Internet... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • March 2018 (Revised July 2018)
  • Case

Cadre

By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane
Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details
Keywords: "Cadre,"; Entrepreneurship; Market Design; Digital Platforms; Strategy; Internet and the Web; Private Equity; Financial Services Industry; Financial Services Industry; United States
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Eisenmann, Thomas R., Scott Duke Kominers, and David Lane. "Cadre." Harvard Business School Case 818-058, March 2018. (Revised July 2018.)
  • October 2013 (Revised July 2024)
  • Teaching Note

Amazon in 2024

By: Sunil Gupta
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry
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Gupta, Sunil. "Amazon in 2024." Harvard Business School Teaching Note 514-056, October 2013. (Revised July 2024.)
  • Article

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details
Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search?" RAND Journal of Economics 42, no. 2 (Summer 2011): 337–362. (2012 Winner for Best Paper on Competition Economics, Association of Competition Economics.)
  • 05 Jul 2011
  • First Look

First Look: July 5

dating application. The case recounts the process of launching a consumer Internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2015
  • News

The Business of Love

first-date spot: In their online profiles, women got younger and men got taller. As the stigma of online dating faded, the idea arose that the Internet could make dating easier for everyone. Asking someone on a date via email was less of... View Details
Keywords: April White
  • December 2010 (Revised March 2012)
  • Teaching Note

Alibaba Group

By: Julie M. Wulf
Teaching Note for 710436. View Details
Keywords: Business Startups; Business Subsidiaries; Competition; Motivation and Incentives; Internet and the Web; Growth and Development; Corporate Strategy; Organizational Structure; Retail Industry; China
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Wulf, Julie M. "Alibaba Group." Harvard Business School Teaching Note 711-466, December 2010. (Revised March 2012.)
  • February 1999 (Revised May 1999)
  • Case

Onsale, Inc.

By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
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Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
  • January 2010 (Revised April 2010)
  • Case

Google in China (A)

By: John A. Quelch
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
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Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.)
  • February 2006 (Revised December 2009)
  • Case

Pixamo-Inc., AG, or OOO?

Andrew Prihodko is forming a new venture, Pixamo, the next generation of online photo management and sharing sites. Pixamo's alpha site has generated over 1,000 users and a lot of information about registration and usage patterns. Prihodko must address a number of... View Details
Keywords: Geographic Location; Globalized Firms and Management; Internet and the Web; Entrepreneurship; Business Startups; Web Services Industry; Delaware; Switzerland; Ukraine
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Isenberg, Daniel J. "Pixamo-Inc., AG, or OOO?" Harvard Business School Case 806-123, February 2006. (Revised December 2009.)
  • April 2001
  • Teaching Note

Microsoft Carpoint

By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-898-280). For book only - not listed on case. View Details
Keywords: Competitive Strategy; Internet and the Web; Service Delivery; Partners and Partnerships; Change; Customers; Web Services Industry
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Rayport, Jeffrey F., Steven Silverman, and William A. Sahlman. "Microsoft Carpoint." Harvard Business School Teaching Note 901-028, April 2001.
  • March 2008 (Revised March 2013)
  • Teaching Note

MySpace (TN)

By: Mikolaj Jan Piskorski
Teaching Note for 708499. View Details
Keywords: Internet and the Web; Competitive Advantage; Social and Collaborative Networks; Decisions; Growth and Development; Digital Platforms; Web Services Industry; United States
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Piskorski, Mikolaj Jan. "MySpace (TN)." Harvard Business School Teaching Note 708-495, March 2008. (Revised March 2013.)
  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Information Technology Industry
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Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
  • 24 Jun 2014
  • First Look

First Look: June 24

improvement in patient throughput time. Download working paper: http://ssrn.com/abstract=1987724   Cases & Course Materials Harvard Business School Case 814-009 Mobile Broadband and the Telecommunications Industry in 2011 Mobile... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/are-you-ignoring-trends-that-could-shake-up-your-business/ar/1 Vision Statement: Mapping the Social Internet... View Details
Keywords: Martha Lagace
  • 25 Aug 2022
  • News

Labs Enable Large-scale Research

LAB The rapid advancement of the crypto sector has sometimes been compared to the early days of the internet. As the internet sprints toward a Web3 future (Web 3.0, the next iteration of the World Wide Web) that will enable users to... View Details
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

lifetimes, this book looks at the past of green business to identify lessons for the future. It provides rich new evidence and insights on green business as it examines its variation between industries and nations over time. It shows the... View Details
Keywords: Dina Gerdeman
  • January 2011
  • Teaching Note

Online Pet Supply Retailing (TN)

By: Tom Nicholas
Teaching Note for 809-117. View Details
Keywords: Economic Growth; Internet and the Web; Business Startups; Failure; Information Technology; Market Entry and Exit; Decisions; Retail Industry; United States
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Nicholas, Tom. "Online Pet Supply Retailing (TN)." Harvard Business School Teaching Note 811-066, January 2011.
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