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  • All HBS Web  (5,075)
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  • 01 Sep 2008
  • News

Negative Ad Power

increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 20 Jun 2016
  • News

Having an Impact on Development and Poverty Issues

product. You know that if you’re not happy, you can take your business somewhere else. You have status. You matter.” Asha Impact invests in a variety of businesses that have impact. Examples include Janaadhar, an affordable View Details
Keywords: Constantine von Hoffman
  • 31 Mar 2022
  • News

A Community Hunger Solution with Global Ambitions

community. “Every night, 365 nights a year, he’s out there,” says Neel Ghose (MBA 2019), cofounder of the Robin Hood Army. “For him, it’s his own baby. It’s a platform for goodness.” This platform for goodness—which operates like a... View Details
  • 01 Sep 2009
  • News

A Book by Its Cover

Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of... View Details
  • 01 Mar 2025
  • News

Patch Work

split on the worthiness of the Ukrainian cause, and House Speaker Mike Johnson was unlikely to let the bill come to a vote without clear support from his caucus. “We couldn’t make things move,” says Haring.... View Details
Keywords: Sasha Issenberg; Illustrations by Dan Bejar
  • 12 Sep 2019
  • News

Skydeck Voices: Finding My Muse

disconnected from it. Okay, hope you enjoy the show. READ MORE Cedric Bobo: Cedric Bobo MBA Class of 2004. I do after school drop off. I always find .. I have three sons. Whenever I drop them off, having not been raised with a dad in the... View Details
  • 27 Apr 2023
  • News

Life Preserver

challenges of organ transplantation: "There's a massive gap between how many people get to benefit from a lifesaving organ transplant and how many truly need one," explains Giwa, who was a Baker Scholar at HBS. He's spent the decade since... View Details
Keywords: April White
  • 01 Mar 2018
  • News

Case Study: On the Record

Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte... View Details
Keywords: April White
  • 01 Jun 1998
  • News

Wanted: Leaders for the New Millennium

Top MBA Program seeks applicants from all industries and backgrounds. Minimum requirements: demonstrated leadership potential, high standard of academic achievement. Must be able to lead through others and guide an organization through... View Details
Keywords: Cindy Olnick
  • 05 May 2011
  • News

Blazing a Trail for Glenn Beck

job, Morgan elaborated on that earlier comment. “Glenn Beck is enormously fascinating to me because he is undeniably a national brand,” she said. “He has a strong, multiplatform, devoted audience. It’s an audience that does not have as many information choices from... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 01 Jun 2009
  • News

Dispatches from the Global Classroom

“Rufina, my host mom, lives in a house with a courtyard, a Ford Explorer, a full kitchen, and running water. Not too rough and definitely not what I expected,” writes Michael Newton (MBA ’09) in his journal, a requirement View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2018
  • News

Supporting Global Understanding, Locally

given her a broad perspective on global business. “Too often we become so consumed by what’s happening in our own house we forget to look outside and check on the rest of the neighborhood,” she says. “HBS’s... View Details
  • 01 Sep 2024
  • News

Back to School

Books; bookstore and publishing house founder I fell in love with reading when I read Charlotte’s Web as a little girl and it made me cry. I realized then that books can really make you feel. But it can be hard to make time for books in a... View Details
Keywords: April White; illustrations by Josh Cochran
  • 01 Jun 2016
  • News

Prima Datarina

free and subsidized tickets. “As a mission-driven organization, we want to make performances available to the widest group of patrons possible,” says Hodges. “The range of pricing in a given View Details
Keywords: Julia Hanna
  • 01 Jan 2006
  • News

Ann S. Moore, MBA 1978

decision because she loved magazines. When she was appointed chairman and CEO of the company in 2002, it was the highlight of her own success story. Now the highest-ranking woman in the Time Warner... View Details
  • 01 Dec 2010
  • News

A Smooth Stretch

is a certified yoga instructor, has created a foundation to help spread yoga teaching and practice throughout society, including among at-risk youth. Said Hanna, “I wanted to build a brand that inspires people to be the best versions... View Details
Keywords: Yoga; Apparel Manufacturing; Manufacturing
  • 01 Nov 2018
  • News

Showing Girls the Possibilities

Ann Fudge (MBA 1977) is the former chairman and CEO of marketing giant Young & Rubicam Brands and serves on a number of corporate boards. In this interview, she talks about... View Details
  • 07 Feb 2019
  • News

A Course Correction at Chris-Craft

Julius (MBA 1988) helped steer venerable boating brand Chris-Craft into calmer waters. Heese and Julius are the founders of the private equity firm Stellican, which—as detailed in the story—focuses on... View Details
  • 01 Jan 2012
  • News

Franklin P. “Pitch” Johnson Jr., MBA 1952

Alto house where he and Cathie have lived since 1967. “Helping our community is important to us.” Johnson was an elected trustee of the Foothill-De Anza Community College District for 12 years. It’s a rare... View Details
  • 01 Sep 2010
  • News

Dare to be Different

table having an interesting conversation with someone about the way the world works. There is a certain seamlessness between business and the everyday lives of ordinary people. I wanted to create that same kind View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
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