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  • January 1992 (Revised March 1993)
  • Case

Maison Bouygues

By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France
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  • 2023
  • Working Paper

The Limits of Algorithmic Measures of Race in Studies of Outcome Disparities

By: David S. Scharfstein and Sergey Chernenko
We show that the use of algorithms to predict race has significant limitations in measuring and understanding the sources of racial disparities in finance, economics, and other contexts. First, we derive theoretically the direction and magnitude of measurement bias in... View Details
Keywords: Racial Disparity; Paycheck Protection Program; Measurement Error; AI and Machine Learning; Race; Measurement and Metrics; Equality and Inequality; Prejudice and Bias; Forecasting and Prediction; Outcome or Result
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  • Web

Building and Sustaining a Successful Enterprise - Intensive - Course Catalog

HBS Course Catalog Building and Sustaining a Successful Enterprise - Intensive Course Number 1507 Baker Foundation Professor of Management Practice Willy Shih Spring; Q3; 1.5 credits 14 sessions Paper This short version of BSSE will focus... View Details
  • Article

Unexpected Benefits of Deciding by Mind Wandering

By: Colleen Giblin, Carey K. Morewedge and Michael I. Norton
The mind wanders, even when people are attempting to make complex decisions. We suggest that such mind wandering—allowing one's thoughts to wander until the "correct" choice comes to mind—can positively impact people's feelings about their decisions. We compare... View Details
Keywords: Decisions; Satisfaction; Decision Choices and Conditions; Cognition and Thinking
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  • 20 Mar 2000
  • Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

real-estate market, have created what many experts are calling an affordable housing crisis. They predict that the problem is likely to get worse because of a widening income gap and a shrinking stock of... View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • Video

Edwin Land in a new factory space. Produced for Polaroid, Dr. land Stockholders Meeting, 1969-1970

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • 2005
    • Working Paper

    Can Mutual Fund Managers Pick Stocks? Evidence from Their Trades Prior to Earnings Announcements

    By: Malcolm Baker, Lubomir Litov, Jessica Wachter and Jeffrey Wurgler
    We consider measures of stock-picking skill of mutual fund managers based on the earnings announcement returns of the stocks that they hold and trade. Relative to standard approaches, this approach focuses on an especially informative subset of the returns data,... View Details
    Keywords: Stocks; Asset Management; Business Earnings; Forecasting and Prediction; Competency and Skills
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    • 01 Dec 2000
    • News

    Latin America's Decade

    clear that the business models that succeed in the Internet sector and e-commerce in emerging markets such as Latin America will resemble those in the United States," says Kennedy. Despite this lag time, the Net is nonetheless causing... View Details
    Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments
    • 01 Mar 2023
    • News

    Clearing the Air

    atoms. But what we can do is simple experiments and simulations to predict important properties of molecules, like how much it might cost to synthesize. The other part is using machine learning to connect... View Details
    Keywords: April White and Dan Morrell; Illustrations by Richard Borge
    • May 2021 (Revised February 2024)
    • Teaching Note

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Ayelet Israeli and Jill Avery
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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    • 23 Jul 2024
    • In Practice

    The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

    upending longstanding principles of free trade established when China joined the World Trade Organization in 2001. Today, multinational firms must adapt, both in terms of trade and doing business within China itself. In fact, some experts... View Details
    Keywords: by Rachel Layne; Manufacturing; Retail; Fashion; Industrial Products; Consumer Products; Steel; Transportation; Telecommunications
    • 19 Jan 2022
    • Blog Post

    From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

    challenge to predict what would resonate with customers when dealing with such subjective, creative products – but that blend of art and science is also what made it so fun for me. Why did you decide to... View Details
    • 11 Oct 2024
    • Research & Ideas

    How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

    The world’s refugee population has exploded over the last decade, straining the resources of international resettlement agencies as staff struggle to keep up with manually matching millions of refugees and asylum seekers to host... View Details
    Keywords: by Ben Rand; Technology; Information Technology
    • September 2002
    • Case

    Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

    By: H. Kent Bowen and Jonathan P Groberg
    Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
    Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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    • 2017
    • Working Paper

    Learning by Doing: The Value of Experience and the Origins of Skill for Mutual Fund Managers

    By: Elisabeth Kempf, Alberto Manconi and Oliver Spalt
    Learning by doing matters for professional investors. We develop a new methodology to show that mutual fund managers outperform in industries where they have obtained experience on the job. The key to our identification strategy is that we look "inside" funds and... View Details
    Keywords: Fund Managers; Experience and Expertise; Performance; Forecasting and Prediction
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    • February 1982 (Revised August 1985)
    • Case

    U.S. Retail Coffee Market (A)

    Set in mid-1978, this case covers all aspects of the U.S. retail coffee market both cross-sectionally and historically. The market is recovering from dramatic price rises and volume drops. The overall issue is the forecast of future market evolution and the... View Details
    Keywords: Marketing Strategy; Industry Growth; Market Timing; Food and Beverage Industry; Food and Beverage Industry; United States
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    • 15 Dec 2015
    • News

    The Year in Ideas 2015

    will continue to see creative uses. I predict we’ll see more and more ‘line-waiting tasks’ for restaurants that don’t take reservations and for product launches.” —Jamie... View Details
    Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
    • February 2018 (Revised December 2020)
    • Case

    People Analytics at Teach For America (A)

    By: Jeffrey T. Polzer and Julia Kelley
    As of mid-2016, national nonprofit Teach For America (TFA) had struggled with three consecutive years of declining application totals, and senior management was re-examining the organization's strategy, including recruitment and selection. A few months earlier, former... View Details
    Keywords: Recruitment; Selection and Staffing; Analysis; Forecasting and Prediction
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    • April 2002 (Revised July 2002)
    • Case

    Imagicast

    By: John T. Gourville and Alison Berkley Wagonfeld
    Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details
    Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States
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