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  • All HBS Web  (1,500)
    • People  (1)
    • News  (296)
    • Research  (1,025)
    • Events  (2)
    • Multimedia  (2)
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Show Results For

  • All HBS Web  (1,500)
    • People  (1)
    • News  (296)
    • Research  (1,025)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (686)
← Page 55 of 1,500 Results →

    Roberto C. Goizueta

    a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola into international View Details
    Keywords: Food & Tobacco
    • 06 Apr 2016
    • News

    Raising a Glass to Life-Long Entrepreneurship

    huge global companies that are very well run and have been very financially successful. In the US beer business we have a little bit less than 2 percent market share. So, we have to keep the heart and passion of a small business.... View Details
    • October 2014
    • Article

    Making Charity Pay

    By: Michael I. Norton and Jill Avery
    Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
    Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
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    Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
    • 01 Sep 2014
    • News

    Case Study: Declawing the Competition

    in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details
    • Web

    Latin America - Global Activities 2021

    Latin America Latin America Appreciating One’s Humanity as a Leader Pictured: Karen Bruck, a vice president at MercadoLibre, is the protagonist of a case highlighting the challenges of helping employees to succeed. Danyel O’Connor (PLD 32, 2021), the executive vice... View Details
    • August 1984 (Revised June 1985)
    • Teaching Note

    Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

    By: Richard S. Tedlow
    Keywords: Monopoly; Food and Beverage Industry; United States
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    Tedlow, Richard S. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note." Harvard Business School Teaching Note 385-109, August 1984. (Revised June 1985.)
    • 17 Apr 2007
    • First Look

    First Look: April 17, 2007

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806069 Disney Consumer Products: Marketing Nutrition to Children Harvard Business School Case 507-006 In an effort to capture market share in... View Details
    Keywords: Martha Lagace
    • November 2004
    • Case

    Innocent Drinks

    By: William A. Sahlman and Dan Heath
    The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details
    Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe
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    Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.
    • 06 Dec 2021
    • News

    Tipping Point

    Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details
    Keywords: April White; Food Manufacturing; Food Manufacturing
    • June 1993 (Revised December 1995)
    • Case

    Frito-Lay, Inc.: The Navigator Project (A)

    By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
    Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
    Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry
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    Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
    • December 2010
    • Teaching Note

    VeeV on the Rocks? (TN)

    By: Christopher Marquis, Joshua D. Margolis and Bobbi Thomason
    Teaching Note for 410006. View Details
    Keywords: Quality; Ownership Stake; Growth and Development; Problems and Challenges; Corporate Social Responsibility and Impact; Brands and Branding; Food and Beverage Industry
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    Marquis, Christopher, Joshua D. Margolis, and Bobbi Thomason. "VeeV on the Rocks? (TN)." Harvard Business School Teaching Note 411-076, December 2010.
    • July 2019
    • Case

    LaCroix Sparkling Water (Abridged)

    By: Tomomichi Amano, Das Narayandas and Kerry Herman
    Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details
    Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry
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    Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019.
    • January 2000
    • Case

    The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

    By: Jill Avery and Gerald Zaltman
    An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
    Keywords: Brand Management; Brand Equity; Brand Communication; Brand & Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry
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    Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
    • December 2022 (Revised February 2023)
    • Case

    Marfrig's Quest for Sustainable Beef

    By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
    Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details
    Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Food and Beverage Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China
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    Alvarez, Jose B., Pedro Levindo, and Ruth Costas. "Marfrig's Quest for Sustainable Beef." Harvard Business School Case 523-073, December 2022. (Revised February 2023.)
    • 01 Nov 2019
    • Blog Post

    Confronting Climate Change in the Classroom and Beyond

    sources. Barclays estimates that markets for alternative meat could be worth $140 billion in 10 years. Here at HBS, business and the environment have a rich history and trajectory that distinguish us as a business school. BEI has 31... View Details
    • June 1984
    • Case

    Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

    By: Thomas K. McCraw and Richard S. Tedlow
    Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States
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    McCraw, Thomas K., and Richard S. Tedlow. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers." Harvard Business School Case 384-265, June 1984.
    • August 2020 (Revised November 2021)
    • Case

    Beyond Beer: Brewing Innovation at Molson Coors

    By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
    In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis... View Details
    Keywords: Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado
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    van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020. (Revised November 2021.)
    • December 2012 (Revised May 2013)
    • Case

    Domaines Barons de Rothschild (Lafite): Plus ça change…

    By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
    For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to... View Details
    Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; France; China
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    Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change… ." Harvard Business School Case 913-402, December 2012. (Revised May 2013.)
    • September 1974 (Revised April 1975)
    • Case

    Ocean Spray Cranberries, Inc. (B)

    A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
    Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry
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    DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)
    • August 2018
    • Article

    The Effect of Graphic Warnings on Sugary-Drink Purchasing

    By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
    Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details
    Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness
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    Donnelly, Grant, Laura Y. Zatz, Daniel Svirsky, and Leslie John. "The Effect of Graphic Warnings on Sugary-Drink Purchasing." Psychological Science 29, no. 8 (August 2018): 1321–1333.
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