Publications

24 Jul 2012
First Look

First Look: July 24

PublicationsThe Need for Sector-Specific Materiality and Sustainability Reporting Standards Authors:Robert G. Eccles, Jr., Michael P. Krzus, Jean Rogers, and George Serafeim Publication:Journal of Applied Corporate Finance (forthcoming) Abstract Even though the... View Details

Keywords: Sean Silverthorne

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

information. As such, the professors devised an algorithm to identify how review text on Yelp is associated with regulatory inspections. They found that food handling violations are predicted by words like “sick” and “nauseous,” while the... View Details

Keywords: by Kara Baskin; Food & Beverage; Food & Beverage; Food & Beverage

01 Mar 2003
News

Dick Franyo: From Banker to Barkeeper

With thirty years in the investment banking business under his belt, Richard L. Franyo (MBA ’72), then managing director of investment banking for Deutsche Bank, was ready for a change. But after a heady career that included playing a key role in building Alex. Brown &... View Details

Keywords: Deborah Blagg; Food Services and Drinking Places; Food Services and Drinking Places

Web

Winners & Runners-Up | New Venture Competition

communication technologies to revolutionize emergency response and communication. Be Mixed Cristina Ros Blankfein Jennifer Ross Business Track Runner-Up Natural and zero-calorie mixer for cocktail sipping anytime, anywhere. Social Enterprise Track, 2015 Focus View Details

July 2022 (Revised August 2022)
Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson

Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details

Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States

31 Oct 2023
News

Securing a Resilient Future for Senegal

private sector and employment; distribution of food kits and food stamps to more than a million households; and water and electricity payments for a portion of the population. It also included a financing... View Details

Web

Alternative Investments Course | HBS Online

attributes and skills required 6-7 hrs Module 2 Private Debt, Distress Investing, and Secondaries Compare and contrast private equity, private debt, and distress investing, and explore the skills needed to succeed in these investing segments. Highlights From Equity to... View Details

23 May 2018
Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

business received, housing prices in that ZIP code increased by 1.4 percent. More college-educated residents = more food options To compare housing prices with other markers of gentrification, the researchers turned to the Federal Housing... View Details

Keywords: by Dina Gerdeman

22 Aug 2019
Blog Post

Moving to the Lower 48 from Alaska for my MS/MBA

taught me orienteering, wilderness survival, and more. I remember once we even ate carpenter ants we found on a log, just to learn all the different ways a person can subsist in nature. My mom and I liked to spend time together in late summer, preserving View Details

01 Oct 1997
News

Brice Cutrer Jones

Ask Brice Jones, founder and president of Sonoma-Cutrer Vineyards, what he does for a living, and he will answer simply, "I'm a farmer." Spend a morning touring his vineyard and winery in Windsor, California, however, and you will discover that growing grapes for the... View Details

Keywords: Judith A. Ross

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

as a result, but also avoiding disasters. The ice cream and other foods businesses were built patiently by the acquisition of one local firm after another, and their melding into the Unilever model. Following the National Starch... View Details

Keywords: by Geoffrey Jones; Consumer Products

18 Jul 2023
Cold Call Podcast

Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

Keywords: Re: Katherine B. Coffman; Food & Beverage; Food & Beverage

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

well as Ace Foods, which sells African spices. She is also the founder of African Food Changemakers and an expert on African agriculture and nutrition, entrepreneurship, social innovation and youth development; Runa Alam (MBA 1985), a... View Details

Keywords: Margie Kelley

December 1993 (Revised August 1998)
Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details

Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe

August 1974 (Revised November 1983)
Case

National Cranberry Cooperative

Requires an analysis of both the process flows and the production control system used in a cranberry receiving plant. A rewritten version of an earlier case. View Details

Keywords: Analysis; Production; Food and Beverage Industry; Food and Beverage Industry

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

navigating from DVDs by mail to creating content. The venerable cereal company Kellogg has been shifting from breakfast food to snacks. McDonald says the big question is whether a company can use those moments to chart a path to improved... View Details

Keywords: by Lane Lambert

June 2016 (Revised March 2017)
Case

Global Wine War 2015: New World Versus Old

By: Christopher A. Bartlett and Sarah McAra

This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of extreme lovers or haters of their products. A project developing new menu items for a fast food restaurant chain in Malaysia, for example, used websites that were critical of the fast food industry to... View Details

Keywords: by Michael Blanding

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry