Publications

Educators

February 1985 (Revised September 2001)
Teaching Note

ICEDELIGHTS Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Teaching Note for (9-898-196). View Details

Keywords: Food and Beverage Industry

January 1985 (Revised March 1986)
Case

Sierra Wine Corp.

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

1985
Chapter

Food Policy

By: James E. Austin

Keywords: Food; Policy; Government and Politics; Food and Beverage Industry; Food and Beverage Industry

January 1985
Article

The Role of the Revolutionary State in the Nicaraguan Food System

By: James E. Austin, Jonathan Abbott Fox and Walter Kruger

Keywords: Food; System

December 1984
Teaching Note

Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note

By: Michael Beer

Teaching Note for (9-478-005), (9-478-006), and (9-478-007). View Details

Keywords: Food and Beverage Industry

December 1984 (Revised January 1985)
Case

Barilla G. & R.F.lli, S.p.A.

By: W. Earl Sasser

Keywords: Food and Beverage Industry

November 1984 (Revised April 1987)
Background Note

Note on Restructuring Meat Packers in the 1980s

By: William E. Fruhan Jr.

Keywords: Food and Beverage Industry; Food and Beverage Industry

November 1984
Case

Wilson Foods

By: William E. Fruhan Jr.

Keywords: Food and Beverage Industry

November 1984
Article

Nutrition Policies and Programmes: A Decade of Redirection

By: Alan Berg and James E. Austin

Keywords: Food; Policy; Programs

September 1984 (Revised September 1993)
Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch

A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details

Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Food and Beverage Industry; Switzerland

Educators

August 1984 (Revised November 1984)
Case

Agriculture and Food Act of 1985

By: Ray A. Goldberg

August 1984 (Revised June 1985)
Teaching Note

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

By: Richard S. Tedlow

Keywords: Monopoly; Food and Beverage Industry; United States

August 1984 (Revised April 1985)
Teaching Note

Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note

Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details

Keywords: Food and Beverage Industry; United Kingdom

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

June 1984 (Revised January 1989)
Teaching Note

Raymond Mushroom Corp., Teaching Note

Teaching Note for (9-584-093). View Details

Keywords: Food and Beverage Industry

May 1984 (Revised October 1985)
Teaching Note

Dunkin' Donuts (C): Growth Strategy, Teaching Note

Teaching Note for (9-584-041). View Details

Keywords: Food and Beverage Industry

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

Educators