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      • September 1985
      • Background Note

      Evolution of Consumer Financial Products

      By: Dwight B. Crane
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      Crane, Dwight B. "Evolution of Consumer Financial Products." Harvard Business School Background Note 286-016, September 1985.
      • September 1985 (Revised September 1987)
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (A)

      By: John A. Quelch
      The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
      Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
      • April 1985 (Revised September 1986)
      • Case

      CML Group, Inc.: Going Public (B)

      By: William A. Sahlman
      Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details
      Keywords: Business or Company Management; Initial Public Offering; Financial Markets; Financial Strategy; Planning; Cost vs Benefits; Strategy; Entrepreneurship; Consumer Products Industry; Consumer Products Industry
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      Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
      • February 1985 (Revised September 1988)
      • Case

      Komatsu Ltd.

      By: Christopher A. Bartlett
      Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
      Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
      • July 1984 (Revised September 1986)
      • Case

      CML Group, Inc.: Going Public (A)

      By: William A. Sahlman
      Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
      Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Consumer Products Industry; Consumer Products Industry
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      Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
      • November 1983 (Revised October 1989)
      • Case

      Procter & Gamble Europe: Vizir Launch

      By: Christopher A. Bartlett
      Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
      Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
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      Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
      • November 1983 (Revised June 1985)
      • Case

      Pepsi-Cola United Kingdom (A)

      By: Benson P. Shapiro and Edward J. Hoff
      On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
      Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (A)

      By: John A. Quelch
      An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
      Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
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      Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (B)

      By: John A. Quelch
      The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
      Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
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      Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
      • July 1976 (Revised April 1983)
      • Case

      Corning Glass Works: The Electronic Products Division (A)

      By: Michael Beer
      Describes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient... View Details
      Keywords: Business Divisions; Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation
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      Beer, Michael. "Corning Glass Works: The Electronic Products Division (A)." Harvard Business School Case 477-024, July 1976. (Revised April 1983.)
      • March 1974 (Revised June 1995)
      • Case

      First National City Bank Operating Group (B)

      By: Jay W. Lorsch
      Growth in demands on the bank's "back office" required a totally new approach to management. New stress on systems orientation, objectives, measurement, process design and control has resulted in lower costs, fewer people, and higher quality. Also resulted in fear,... View Details
      Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Outcome or Result; Banking Industry
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      Lorsch, Jay W. "First National City Bank Operating Group (B)." Harvard Business School Case 474-166, March 1974. (Revised June 1995.)
      • March 1974 (Revised June 1996)
      • Case

      First National City Bank Operating Group (A)

      By: Jay W. Lorsch
      Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details
      Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Banking Industry
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      Lorsch, Jay W. "First National City Bank Operating Group (A)." Harvard Business School Case 474-165, March 1974. (Revised June 1996.)
      • December 1961 (Revised January 1994)
      • Case

      Plowman Poultry Farm

      By: Samuel L. Hayes III
      A poultry farmer wanted to expand production greatly and sought a large extension of his line of credit from his bank in addition to his existing loan on which he had not made payment. The Board of Directors must review a detailed account of events leading to this... View Details
      Keywords: Governing and Advisory Boards; Animal-Based Agribusiness; Expansion; Decision Choices and Conditions; Financing and Loans; Commercial Banking; Agriculture and Agribusiness Industry
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      Hayes, Samuel L., III. "Plowman Poultry Farm." Harvard Business School Case 262-003, December 1961. (Revised January 1994.)
      • Forthcoming
      • Article

      Consumer Choice and Corporate Bankruptcy

      By: Samuel Antill and Megan Hunter
      We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details
      Keywords: Consumer Choice; Bankruptcy; Financial Distress; Structural Estimation; Experimental Economics; Hertz; Insolvency and Bankruptcy; Perception; Consumer Behavior
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      Antill, Samuel, and Megan Hunter. "Consumer Choice and Corporate Bankruptcy." Journal of Finance (forthcoming).
      • Teaching Interest

      Executive Education: Leading Growth through Customer Centricity — India

      By: Rajiv Lal

      Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details

      • Research Summary

      How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages (with Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek)

      By: Laura Alfaro
      The empirical literature finds mixed evidence on the existence of positive productivity externalities in the host country generated by foreign multinational companies. We propose a novel mechanism, which emphasizes the role of local financial markets in enabling... View Details
      • Teaching Interest

      Large-Scale Investment (LSI, MBA Elective Curriculum)

      By: Benjamin C. Esty
      Large-Scale Investment (LSI) is a case-based course about project finance that is designed for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a... View Details
      Keywords: Project Finance; Corporate Finance; Corporate Governance; Valuation; Capital Budgeting
      • Teaching Interest

      Launching Technology Ventures

      By: Jeffrey F. Rayport

      This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

      • Research Summary

      Lean Startup Management Practices

      By: Thomas R. Eisenmann

      Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

      • Teaching Interest

      MBA Elective Curriculum: Investment Strategies

      By: Malcolm P. Baker

      This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details

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