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- All HBS Web
(6,955)
- Faculty Publications (1,163)
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- 1989
- Chapter
Stakeholder Welfare, Managerial Ethics, and Management Buyouts
By: L. S. Paine and Robert F. Bruner
- March 1989 (Revised September 1995)
- Background Note
Management Support Systems
Provides a technical overview of executive information systems. View Details
Keywords: Management Systems
Applegate, Lynda M. "Management Support Systems." Harvard Business School Background Note 189-159, March 1989. (Revised September 1995.)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- November 1987 (Revised April 2017)
- Teaching Note
Polysar Limited
By: Robert Simons
Teaching Note for (9-187-098). View Details
- September 1987 (Revised May 2017)
- Teaching Note
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert Simons
Teaching Note for (9-187-081). View Details
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details
Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States
Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
- May 1987 (Revised February 2000)
- Case
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert L. Simons
Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized... View Details
Keywords: Strategic Planning; Planning; Forecasting and Prediction; Accounting Audits; Budgets and Budgeting; Business Strategy; Financial Management; Business or Company Management; Management Systems; Public Administration Industry; Financial Services Industry
Simons, Robert L. "Codman & Shurtleff, Inc.: Planning and Control System." Harvard Business School Case 187-081, May 1987. (Revised February 2000.)
- 01 Jan 1987
- Conference Presentation
Executive Support Systems for Hospital Strategic Planning
By: L. M. Applegate and R. O. Mason
- 1985
- Book
Harvard Business Review: Essentials of Executive Development
By: L. A. Hill
Hill, L. A., ed. Harvard Business Review: Essentials of Executive Development. Boston, MA: Harvard Business School Publishing, 1985. (Reprint No. 12044.)
- 1985
- Article
Executive Succession, Strategic Reorientation and Organization Evolution
By: Michael Tushman, B. Virany and E. Romanelli
Tushman, Michael, B. Virany, and E. Romanelli. "Executive Succession, Strategic Reorientation and Organization Evolution." Technology in Society 7 (1985): 297–314.
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- November 1981
- Case
Assessing Managerial Talent at AT&T (A)
By: Michael Beer
Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details
Keywords: Managerial Roles; Performance Evaluation; Management Teams; Executive Education; Management Skills
Beer, Michael. "Assessing Managerial Talent at AT&T (A)." Harvard Business School Case 482-035, November 1981.
- October 1980
- Supplement
Biography of an Executive (B): Spouse's Perspective
By: Jay W. Lorsch
Keywords: Managerial Roles
Lorsch, Jay W. "Biography of an Executive (B): Spouse's Perspective." Harvard Business School Supplement 481-057, October 1980.
- December 1973 (Revised November 1993)
- Case
Cooper Industries, Inc.
By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
Piper, Thomas R. "Cooper Industries, Inc." Harvard Business School Case 274-116, December 1973. (Revised November 1993.)
- Research Summary
By: Srikant M. Datar
Datar's research interests are in the cost management and management control areas. He
has published his research on activity-based management, quality, productivity, time-based
competition, new product development, bottleneck management, incentives and
... View Details
- Teaching Interest
Accounting for Managers
By: V.G. Narayanan
I teach financial and managerial accounting to executives and MBA students. View Details
- Teaching Interest
Advanced Management Program
Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details