Publications

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

14 Dec 2010
First Look

First Look: Dec. 14

research on firm entry into new domains by examining heterogeneity in firms' framing and feature-level entry choices. Download the paper: http://www.hbs.edu/research/pdf/11-007.pdf Modularity for Value... View Details

Keywords: Sean Silverthorne

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

also be an opportunity for established firms to enter the new industry. In the paper we emphasize that capital generally needs to stay in place for some period of time: You don't want to see your investment wiped out by the next new thing to sweep the community. So, in... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

29 Sep 2009
First Look

First Look: September 29

410-039 An abstract is unavailable at this time. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410039-PDF-ENG Slanket: Responding to Snuggie's Market Entry Harvard Business School Case 510-034 How does a pioneer in a new... View Details

Keywords: Martha Lagace

April 2008
Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt

Teaching Note for [507033]. View Details

Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France

01 Jun 2018
News

Disrupting India’s Dental Market

slotting into a job in an established business had little allure. He wanted to start something new, ideally a for-profit enterprise that would have a visible social impact. But when he thought about health care delivery, Singh found himself daunted by the barriers to... View Details

Keywords: Sasha Issenberg

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

October 2022
Supplement

The SAH Group: The Time is Right, Spreadsheet Supplement

By: Juan Alcacer and Alpana Thapar

In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details

Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Market Entry and Exit; Product Positioning; Consumer Products Industry; Pulp and Paper Industry; Health Industry; Tunisia

June 2017
Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki

After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details

July 2010
Teaching Note

Shanzhai! MediaTek and the "White Box" Handset Market (TN)

By: Willy C. Shih

Teaching Note for 610081. View Details

Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China

April 2001 (Revised August 2001)
Case

Color Kinetics Incorporated (A)

By: Das Narayandas and Mary N. Caravella

Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details

Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry

March 2011
Case

Semiconductor Manufacturing International Company in 2011

By: Willy Shih and Jia Cheng

When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details

Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China

October 1990 (Revised November 1992)
Case

Ceramics Process Systems Corp. (A)

By: Clayton M. Christensen

A small ceramics company started by a group of MIT professors struggles with some basic technology strategy issues. A plan to take "one commercializable step" at a time in order to get a foothold in the market goes awry because of incompatibility between the company's... View Details

Keywords: Business Startups; Technology; Problems and Challenges; Market Entry and Exit; Innovation Strategy; Technological Innovation; Research and Development; Production; Manufacturing Industry; Cambridge

Find at Harvard

April 2006 (Revised October 2006)
Case

Chrysanthemum and Dragon: JAFCO Asia in China

By: Rawi E. Abdelal and David Lane

In the autumn of 2002, JAFCO Asia, a subsidiary of JAFCO Co., Ltd., became the first foreign private equity firm to open an office in Beijing's Haidian Science Park. JAFCO was the only Japanese private equity firm operating in China. As such, Managing Director Vincent... View Details

Keywords: History; International Relations; Business and Shareholder Relations; Business and Government Relations; Expansion; Market Entry and Exit; Performance Effectiveness; Foreign Direct Investment; Business Strategy; Financial Services Industry; China; Beijing; Japan

June 1998 (Revised December 2006)
Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles

Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details

Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand