Publications

Publications

Filter Results: (4,950) Arrow Down
Filter Results: (4,950) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 55 of 4,950 Results →
  • 15 Dec 2024
  • News

Agenda: Amanda E/J Morrison (MBA 2014)

RIPPLE EFFECT “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” For 15 years, the morning-after... View Details
Keywords: Janelle Nanos; reproductive rights; health care; leadership; marketing
  • Article

Short-Termism and Capital Flows

By: Jesse M. Fried and Charles C.Y. Wang
During 2007–2016, S&P 500 firms distributed to shareholders $7 trillion via buybacks and dividends, over 96% of their aggregate net income, prompting claims that "short-termism" is impairing firms' ability to invest and innovate. We show that, when taking into account... View Details
Keywords: Short-termism; Quarterly Capitalism; Share Buybacks; Open Market Repurchases; Dividends; Equity Issuances; Seasoned Equity Offerings; Equity Compensastion; Acquisitions; Payout Policy; Capital Flows; Capital Distribution; Working Capital; Business and Shareholder Relations; Acquisition
Related
  • 02 May 2016
  • HBS Seminar

Chiara Farronato, Harvard Business School

  • March–April 2013
  • Article

Expected Firm Altruism, Quality Provision, and Brand Extensions

By: Julio J. Rotemberg
A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of... View Details
Keywords: Customers; Quality; Consumer Behavior; Attitudes; Brands and Branding
Related
  • 11 Oct 2017
  • Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

Source: iStock In June 2017, the US House of Representatives passed the Financial CHOICE Act, a 589-page bill designed to repeal many of the regulations in the Dodd-Frank Wall Street Reform and Consumer... View Details
Keywords: by Carmen Nobel
  • Web

Bringing a Taste of Japan to the World - Global Activities 2020

someday to bring the concept to consumers in emerging markets across the globe. “Most restaurant owners can cook, but they don’t have a business... View Details
  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
Related
  • 2018
  • Working Paper

Shipping Fees and Product Assortment in Online Retail

By: Chaoqun Chen and Donald Ngwe
Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below... View Details
Keywords: Shpping Fee; E-commerce; Multi-category Demand; Search Costs; Shipping Membership; Spending; Consumer Behavior; Retail Industry
Related
  • October 2006 (Revised August 2007)
  • Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman
RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details
Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption
Related

    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: e-commerce industry; high technology; retailing
    • 12 Feb 2019
    • HBS Seminar

    Gary Loveman, Harvard Business School

    • November 1996 (Revised February 1997)
    • Case

    Farmington Fresh: Growers Changing Produce Distribution

    By: Ray A. Goldberg and Don Daniels
    Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details
    Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States
    Related
    • 01 Mar 2014
    • News

    The Solution to the Global Food Crisis Just Might Come from Nigeria

    call, Masha knew he would be returning home. Ndidi and Mezuo Nwuneli Cofounders, AACE Food Processing & Distribution Ltd. In a country where 90 percent of processed food comes from imported ingredients, AACE sources its spices from local growers, reducing costs View Details
    Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing
    • March 2002 (Revised May 2010)
    • Case

    Apple Stores

    This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details
    Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry
    Related

      Jill J. Avery

      Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • January 2021 (Revised March 2021)
      • Exercise

      E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

      By: Ayelet Israeli and Fedor (Ted) Lisitsyn
      The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
      Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Analytics and Data Science; Retention; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
      Related
      • January 2016
      • Case

      COFCO

      By: David E. Bell and Natalie Kindred
      In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market... View Details
      Keywords: China; Consumer Products; Commodities; Commodity Trading; Grain Trade; Globalization; Internationalization; Mergers And Acquisitions; Foreign Acquisitions; COFCO; Frank Ning; Gaoning; Nidera; Noble; Competition; Branded Products; Food; Markets; Marketing; Business and Government Relations; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Policy; Trade; Goods and Commodities; Food and Beverage Industry; China
      Related
      • August 2006 (Revised October 2012)
      • Case

      Natura: Global Beauty Made in Brazil

      By: Geoffrey G. Jones and Ricardo Reisen de Pinho
      Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil
      Related
      • 26 Jan 2021
      • Research & Ideas

      A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

      A novel approach to repaying debt could help consumers free themselves from crushing credit card balances faster, according to new research. Rather than asking borrowers View Details
      Keywords: by Kristen Senz; Financial Services
      • August 1999 (Revised October 1999)
      • Case

      RCA Records: The Digital Revolution

      By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
      In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
      Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
      Related