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Show Results For
- All HBS Web
(1,873)
- People (2)
- News (554)
- Research (1,030)
- Events (4)
- Multimedia (13)
- Faculty Publications (325)
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press) Reichheld and Markey explain how practitioners have built Net... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
$1 soft drinks. A new, national value menu is set to roll out in January. Improving the customer experience meant implementing the physical and digital updates that Karavites’s restaurants had undergone but... View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
with high-growth companies in northern California, Japan, and the Boston area, for example. "They're seizing opportunities to innovate and customize their academic program, share their own experiences and... View Details
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
internal processes. Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution. Keeping The Board Strategically Involved Take the View Details
Keywords: by Robert S. Kaplan
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
guarantee a reliable base of customers during the workday, he says. In the stand-alone locations, Dozie is in the unusual position of teaching his customers to linger. “In Nigeria, people don’t have a lot of... View Details
- 01 Oct 1996
- News
The Drive for Excellence: An Interview with Jim Henderson
the long term. What about cultural differences and attitudes regarding work? For many years, we have believed in investing in people at all levels in the company, including shop floor workers. This means giving them responsibility for results and improvements that... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
legal firms. Then I would consider the kind of bundled options one might find in “gold-plated” health care policies. —Kate Stohlman (MBA 1984) If customer results can differentiate your product(s) for the employer, your pricing should... View Details
- 31 Jul 2012
- First Look
First Look: July 31
Authors:Diwas KC, Bradley R. Staats, and Francesca Gino Abstract Learning from past experience is central to an organization's adaptation and survival. A key dimension of prior experience is whether an... View Details
Keywords: Carmen Nobel
- 07 May 2013
- First Look
First Look: May 7
and the concentration of the certification industry. We also analyze the possibility that certifiers opt for a quick turnaround time at the expense of a lower accuracy. Finally, we investigate the opportunity of regulating transparency. Working Papers How Do View Details
Keywords: Carmen Nobel
- Web
Field Course: Entrepreneurial Sales 103 - Course Catalog
considering starting a company or joining a startup and wanting to learn how to sell their company’s product. Too often, students graduate from HBS, raise capital and then investigate how to sell their company’s product or service. In this course, students are expected... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
Keywords: by Sean Silverthorne
- 04 Jun 2008
- News
Whistle While You Work
seaman, customs inspector, and author of long, long masterpieces like Moby Dick) once said, “They talk of the dignity of work. Bosh. The dignity is in leisure.” Isn’t he right? Leisure means you’re your own man or woman. Leisure is all... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
experience and allow them to dream about and complete bigger projects. Lal: There is the potential to use the Internet to make your store more valuable, like Home Depot does in letting you plan a project online and then coming into the... View Details
- Web
A Eureka Moment | Social Enterprise | Harvard Business School
Project, Bucala and four Harvard students surveyed parents, teachers, and students to determine customer demand and gain a clearer understanding of educational needs when building their app. With a human-centered approach to design, they... View Details
- 24 Mar 2009
- First Look
First Look: March 24, 2009
economies. Consistent with the presence of network effects in IFRS adoption, we find that a country is more likely to adopt IFRS if other countries in its geographical region are IFRS adopters. (No PDF is available.) Cases & Course MaterialsBasic Techniques for... View Details
Keywords: Martha Lagace
- 09 Feb 2017
- Blog Post
Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)
enhance the lives and experiences of my customers in unique and meaningful ways. Hear Anddria's student perspective during her time at Harvard Business School. View Details
Keywords: Consumer Products / Retail
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, View Details
Keywords: Dina Gerdeman
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
focusing the consumer experience on the shopping list, "we know what the customer is going to buy 70 to 80 percent of the time," says Amira. That knowledge informs BulkWhiz's supply chain management, giving... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details
- Web
Launching Tech Ventures - Course Catalog
Intelligence (AI) throughout the cases and coursework. Educational Objectives The course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decisions during this search and discovery... View Details