Filter Results:
(1,228)
Show Results For
- All HBS Web
(6,448)
- People (3)
- News (1,228)
- Research (4,159)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,890)
Show Results For
- All HBS Web
(6,448)
- People (3)
- News (1,228)
- Research (4,159)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,890)
Sort by
- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This book shows how members of... View Details
- 15 Dec 2024
- News
The Golden Thread
Teresa Amabile grew up near Buffalo, New York, the third of seven children. Her parents were first-generation Americans who used their childhood Italian language when they didn’t want the kids to understand what they were saying. Her father and his brothers were... View Details
- 01 Apr 2000
- News
A Place in the Sun
everyone's relaxed, fun-loving inner self could flourish. That formula brought the organization unrivaled success. But times got tough in the 1990s. Club Med's original customer base was aging and its libidinous image grew passé. The... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Sep 2015
- News
The Business of Love
hours to “like” the prospect; if both opt-in, the couple is connected. There’s no browsing or searching for matches with Coffee Meets Bagel, an important differentiator for CEO Arum Kang, who describes her customer as a busy, professional... View Details
Keywords: April White
- 01 Feb 1998
- News
Women at the Top
Michael E. Porter, C. Roland Christensen Professor of Business Administration, concluded the four-day program with a fast-paced lecture on his current research in the area of strategy. "I found particularly useful his idea that companies have to make tradeoffs. They... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is... View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
message for my team and how we communicate with our customers has begun to shift.” Paige Peterson, participant in Disruptive Strategy certificate program, sales manager “I have already applied so much of what I learned. My strategy and... View Details
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
this company. The other part was rebuilding our customer database. That was particularly heartbreaking, because Reader’s Digest was one of the first companies to have a database in the United States. It was the crown jewel. We can now say... View Details
- 01 Dec 2018
- News
Combating Climate Change
If global temperatures rise by 6 degrees celsius by 2050—as they are on track to do—officials at the International Energy Agency say the changes would bring “devastating consequences for the planet.” And those consequences will extend to business: Storm-lashed View Details
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
convenience and security offered by mobile banking, Kenya’s M-Pesa, for example, grew to serve 15 million customers in its first five years. But for every M-Pesa, there is a company like India’s Eko Financial Services, which has struggled... View Details
Keywords: Erin Peterson
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details
- 29 Jan 2010
- News
Back to Glass-Steagall?
President Obama shocked Wall Street recently with his proposal to cut down to size too-big-to-fail banks by imposing new rules to separate commercial and investment activities. Specifically, Obama would prohibit banks that take customers... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
Leading Diversity for Competitive Advantage provides the evidence-based strategic models, methods, tools, and templates that top leaders require to create equity and inclusion, and drive sustainable diversity for competitive advantage in talent and View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Rob Ristagno (MBA 2005) Independently published Ristagno guides you step-by-step through the five forces of dramatic online revenue growth and shows why it is vital to identify your very best customers and focus relentlessly on their... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
creditors, the communities where the corporation does business, and society as a whole. The duties and responsibilities of the corporation to the stakeholders are expressed in various laws, regulations, contracts, and custom and practice.... View Details
- 17 Apr 2019
- News
Give It to Me Straight
the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
- 29 Jul 2021
- News
A Clean Start
it a reality, and the plants and factories to scale it. OCO’s bread and butter is a processing device called an electrolyzer, which combines electricity and CO2 and splits water to make formic acid. That formic acid can then be sold to View Details
- 01 Jun 2005
- News
NFL Players Tackle Cases at HBS
Making a point: Professor Joe Lassiter leads a class on developing and evaluating business plans. On the field, they can be the fiercest of competitors. Off the field, thirty veteran NFL players teamed up to work toward a common goal during an intensive HBS View Details
- 16 Feb 2011
- News
Healthy Growth
the customer and to innovation” than he was in his previous job as president of Carrier Corporation, a division of United Technologies. He also relishes being “pure play” in one industry—animal health—which he describes as “a target-rich... View Details