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  • All HBS Web  (5,214)
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  • July 2022 (Revised August 2022)
  • Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
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Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
  • 11 Apr 2014
  • News

Getting GM employees to speak up about safety

    Winning through Innovation

    Tushman and O'Reilly examine how leadership, culture, and organizational architectures can be both important facilitators of innovation and, not uncommonly, formidable obstacles. They demonstrate how to clarify today's critical managerial problems, use culture and... View Details
    • 28 Aug 2020
    • Video

    Fadi Ghandour

    Fadi Ghandour, Founder of Dubai-based courier company Aramex and a leading entrepreneur in the Gulf, explains that his company purposefully recruited Arabs from the region rather than Western expatriates as he wanted long-term commitment and loyalty, and knowledge of... View Details
    • Research Summary

    Customer-Centric Marketing Strategy

    By: Rohit Deshpande
    Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
    • 17 Mar 2015
    • News

    Are you a high potential?

    • 05 Aug 2018
    • News

    Hard work may not pay after all

    • 2017
    • Interviews

    Tina Opie

    • 25 Nov 2012
    • News

    What difference does the boss make?

    • 08 Mar 2021
    • News

    The Long Road Ahead for Women in Corporate India

    • 28 Feb 2017
    • News

    Can You Have Too Much Maternity Leave? In Europe, Maybe

    • 16 Feb 2018
    • Video

    Sachin Jain: Pursuing Revolutionary Change

    • August 1983 (Revised June 1986)
    • Case

    Johnson & Johnson (B): Hospital Services

    By: Francis Aguilar
    The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details
    Keywords: Business or Company Management; Change Management; Organizational Change and Adaptation; Organizational Culture; Health Care and Treatment; Growth and Development Strategy; Health Industry
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    Aguilar, Francis. "Johnson & Johnson (B): Hospital Services." Harvard Business School Case 384-054, August 1983. (Revised June 1986.)
    • November 2006
    • Case

    The Pine Street Initiative at Goldman Sachs

    By: Boris Groysberg, Scott A. Snook and David Lane
    Almost five years had passed since Goldman Sachs launched its innovative leadership development initiative called Pine Street. Focused primarily on developing Goldman's most senior managers, Pine Street had evolved significantly since its inception in November of 1999.... View Details
    Keywords: Executive Education; Personal Development and Career; Leadership Development; Business Education; Financial Services Industry
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    Groysberg, Boris, Scott A. Snook, and David Lane. "The Pine Street Initiative at Goldman Sachs." Harvard Business School Case 407-053, November 2006.
    • August 2002 (Revised February 2005)
    • Case

    Gillette Company (D): Implementing Change

    By: Rosabeth M. Kanter
    How a strategic change agenda is implemented depends on leaders below the top in every function and geographic region translating the agenda into actions. But those actions do not always unfold as planned. This case examines the first 16 months of a turnaround from the... View Details
    Keywords: Business History; Competitive Strategy; Strategic Planning; Change Management; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Behavior; Leading Change; Retail Industry
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    Kanter, Rosabeth M. "Gillette Company (D): Implementing Change." Harvard Business School Case 303-035, August 2002. (Revised February 2005.)
    • October 2012
    • Case

    Hill Country Snack Foods Co.

    By: W. Carl Kester and Craig Stephenson
    Hill Country Snack Foods, located in Austin, Texas, manufactures, markets, and distributes snack foods and frozen treats. The CEO is passionate about maximizing shareholder value and believes in keeping tight control over costs and operating the business as efficiently... View Details
    Keywords: United States; Financial Strategy; Debt Management; Retail Trade; Risk Management; Food; Capital Structure; Corporate Finance; Retail Industry; Food and Beverage Industry; Texas
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    Kester, W. Carl, and Craig Stephenson. "Hill Country Snack Foods Co." Harvard Business School Brief Case 913-517, October 2012.
    • February 2022
    • Article

    How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance

    By: Tsedal Neeley and Sebastian Reiche
    We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details
    Keywords: Leadership; Leadership Style; Global Range; Relationships; Rank and Position; Power and Influence; Cross-Cultural and Cross-Border Issues
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    Neeley, Tsedal, and Sebastian Reiche. "How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance." Academy of Management Journal 65, no. 1 (February 2022): 11–34.
    • November 2024
    • Case

    Dr. Bombay Ice Cream

    By: William R. Kerr, Alexis Brownell and Michael Liu
    This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details
    Keywords: Joint Ventures; Growth Management; Brands and Branding; Product Launch; Product Positioning; Market Entry and Exit; Distribution Channels; Food and Beverage Industry; United States
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    Kerr, William R., Alexis Brownell, and Michael Liu. "Dr. Bombay Ice Cream." Harvard Business School Case 825-090, November 2024.
    • June 2013
    • Case

    Ron Ventura at Mitchell Memorial Hospital

    By: Frank V. Cespedes and Heide Abelli
    Mitchell Memorial Hospital is a 750-bed regional academic medical center in Ohio. Andy Prescott, Chief of the Cardiovascular Center, is reviewing the performance evaluations of his star vascular surgeon Ron Ventura. The evaluations, the result of a 360-degree... View Details
    Keywords: Performance Expectations; Conflict Management; Behavior; Groups and Teams; Organizational Culture; Resignation and Termination; Health Care and Treatment; Performance Evaluation; Health Industry; Ohio
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    Cespedes, Frank V., and Heide Abelli. "Ron Ventura at Mitchell Memorial Hospital." Harvard Business School Brief Case 913-572, June 2013.
    • 05 Jun 2017
    • Working Paper Summaries

    Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

    Keywords: by Ai Hisano; Food & Beverage
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