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  • All HBS Web  (2,476)
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  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

award-winning Sprite Shower campaign, which features men, women, and children splashing under Sprite-logo showers on a Brazilian beach.) Teixeira does not argue that entertainment—fun content, creative stories, upbeat music—isn't used... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 19 Sep 2012
  • Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

urgent needs of the future. Start-ups, on the other hand, are intensely focused on innovation but are also beholden to the impatience and boom-and-bust cycles of the venture capital industry. In his new book, The Architecture of Innovation: The Economics of View Details
Keywords: by Carmen Nobel
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

services. IT managers typically find themselves with diverse talents. People in IT are idiosyncratically talented. This case is about putting talent where it is most effective." Companies with in-house talent tend to focus on the more View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 12 Nov 2018
  • Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

maximize how much people learn from each other; we want to maximize transparency,” adds Lazer. “I don’t want there to be zero communication, but I do think that transparency and communication do have downsides, especially for certain kinds of problems; problems where... View Details
Keywords: by Roberta Holland
  • 17 Nov 2008
  • Research & Ideas

Decoding the Artful Sidestep

question. One of the positive results that come from our inability to detect the shifting of a conversation is that we can move seamlessly from one topic to another semantically similar topic. In my experience, some of the most interesting and View Details
Keywords: by Martha Lagace
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

idea is formally evaluated as the basis of a commercial venture. Users also tend to engage in collective creative activity prior to firm formation—often within the social context provided by user communities—that results in the... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2006
  • Research & Ideas

Career Advancement Without Experience

stretches a worker in a new direction. Framing and bluffing. "This is one of the most creative attributes for obtaining stretchwork," O'Mahony notes. "People who are good at presenting their prior experience in a way that... View Details
Keywords: by Julia Hanna; Motion Pictures & Video; Technology
  • 02 Aug 2004
  • What Do You Think?

For Greater Transparency, Is Section 404 an Effective Response?

rather than creative manipulation." He suggests that this should be of special value to long-term shareholders. These responses suggest a wide variety of views, with most coming down on the side of modest returns on investment, at... View Details
Keywords: by James Heskett
  • 23 Mar 2011
  • Research & Ideas

China’s 60-Year Road from Revolution to World Power

Central University, and at the apogee of research, the Academia Sinica), accompanied by a creative set of private colleges and universities (Yenching University, St. John's University, and Peking Union Medical College, to name but a few).... View Details
Keywords: by William C. Kirby
  • 08 Jan 2014
  • What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

by the new Information Age economy and redirecting it into the neighborhoods and communities of the country, and toward the creation of jobs and the rebuilding of the social commons ." Lanier's solution lies in creatively using... View Details
Keywords: by James Heskett
  • 06 Jan 2011
  • What Do You Think?

How Should Management Deal With “Anonymous”?

to care in the use of the Internet, Gerald Nanninga pointed out that the best defense might well be a carefully-crafted strategy that competitors can't replicate even if they are familiar with it . Another creative proposal, leaking... View Details
Keywords: by James L. Heskett
  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

cross-border strategies will take careful stock of differences as well. Will Market Forces Stop Global Warming? HBS professor Jim Heskett sums up many creative responses from readers on the role of business in combating global climate... View Details
Keywords: by Sean Silverthorne
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new... View Details
Keywords: by James Heskett; Consumer Products
  • 02 Sep 2002
  • What Do You Think?

What Can Business Schools Do to Avoid Bad Apples?

disclosures hit the headlines. For this reason, it is perhaps a good time to solicit creative ideas about how leading business schools that mint a high proportion of senior executives in large organizations can identify and weed out... View Details
Keywords: by James Heskett
  • 29 Apr 2002
  • Research & Ideas

Star Power! How to Win in Professional Services

advertising stars prefer the creative process to management hassles. Expert accountants prefer accounting. Often the response to an opportunity to assume a leadership position is "Thanks, but no thanks!" What leverage does the... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
  • 15 Oct 2001
  • Research & Ideas

Rethinking E-Leadership

era are especially in need of this kind of updating. 1. Forgo stewardship for entrepreneurship. A steward, writes Robert Hargrove, co-CEO of Masterful Coaching, based in Brookline, Mass., in E-Leader, is someone who conserves the existing business. An entrepreneur... View Details
Keywords: by Melissa Raffoni
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

type of ketchup or laundry detergent they prefer, a ZMET interview at the Mind of the Market lab of HBS offers a far more creative approach. Typically, the ZMET interview combines elements of neuroscience, art, linguistics and... View Details
Keywords: by Martha Lagace
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

century. An ambitious creative genius, he masterfully pursued emerging technological advantage and uniquely grasped and personified American social mores, but was reckless and naive about strategic business issues, especially concerning... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

high." Farronato said home-sharing platforms are likely to gain even more ground over time as consumers become increasingly aware of their benefits, so it's important for hotels to find creative ways to compete. At the same time, as... View Details
Keywords: by Dina Gerdeman; Travel
  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s National Environment Research Council (NERC). Further, several... View Details
Keywords: by James Heskett; Advertising
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