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Show Results For
- All HBS Web
(1,365)
- People (9)
- News (454)
- Research (658)
- Events (3)
- Multimedia (5)
- Faculty Publications (195)
- 01 Jun 2011
- News
Howard Stevenson: The Personal Side
up with tears in speaking of treasured colleagues and students of the past. That combination of qualities makes Howard unique, and beloved.” — HBS professor Teresa Amabile “Howard has such a wide range of interests, he often knows a lot about whatever you happen to be... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
award-winning Sprite Shower campaign, which features men, women, and children splashing under Sprite-logo showers on a Brazilian beach.) Teixeira does not argue that entertainment—fun content, creative stories, upbeat music—isn't used... View Details
- 01 Oct 2002
- News
Books
steps of successful change previously identified in Kotter's Leading Change. (An introductory chapter offers enough background for those unfamiliar with the earlier work to appreciate the instructive and often inspiring anecdotes.) For... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
working to expand a fledgling business operating in a new, as yet largely undefined, market. Heinz and Noble believed that they had no time to lose. To make the most of the opportunity they saw before them, they would have to use their... View Details
Keywords: by Nancy F. Koehn
- 06 Sep 2016
- News
The Solution That Doesn’t Get Discussed About How to Get More Women On Corporate Boards
people who are concerned about fairness, it is fair. Just like it has always been: Men are still part of the process, but now, the second part. One of the reasons this approach succeeds is that most of the work is done before the search... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
Ahead of the Democratic National Convention, HBS Working Knowledge gathered insights from Harvard Business School faculty about what’s at stake for companies, and how the election might impact workplaces. They offer an assessment as the... View Details
Keywords: by Rachel Layne
- 06 Dec 2021
- News
Ink: Talking Shop
some tales, and then ask for tips,” Bines says. The experience taught him that the better you understand your customer, the richer the tips. He has worked in customer-facing businesses ever since, including his current role as managing... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
- 01 Aug 2008
- What Do You Think?
Has the Time Come for “Stretch” in Management?
Yet others viewed it as a means of getting more for less out of people, something to be tried when other approaches don't work. Howard Esbin likens it to "strategic scenario planning or futurism. The more one is able to ask 'what if' and 'why not', the more View Details
Keywords: by Jim Heskett
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
expected film to be in the cards. “Originally, I had planned on going to work for a solar startup, but I decided to pause the startup search after watching Chasing Ice, a visually compelling and beautiful documentary on the melting of... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
creative and downright crafty ways in which scarcity has been used to move product. Although Cialdini admits to a "grudging admiration for the practitioners who made this simple device work in a... View Details
Keywords: Re: Michael I. Norton
- 12 Sep 2019
- News
Skydeck Voices: Finding My Muse
had to think about something. I push away from my desk and get away from my screen. Essentially, I'm sort of physically and mentally separating myself from my work. That's one of the threads you'll hear in many of these responses, that people often have better ideas... View Details
- 11 Apr 2018
- News
The First Five Years: Regan Turner (MBA 2013)
communities and to do so with a great team of people. I saw that The Mission Continues was hiring, and because they do that type of work with veterans, the job seemed like a perfect fit. I couldn’t pass up the opportunity, so I reached... View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 21 Sep 2016
- Blog Post
How HBS Changed My Life
of disruptive innovation and prosperity. HBS, I have learned, does not leave you hanging. And as I gain exposure in this space, the school continues to support me by providing loan repayment support so that I can do the work that aligns... View Details
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. Creativity Unlocked: An Inside-Out Approach to a Life of Joy... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
students - the CitiAssist Loan Program - that has made aid available to a wider cross section of students. In addition, we are working even harder to reach women and minority candidates. Is there a difference today in how incoming... View Details
- 02 Jan 2019
- News
Not Waiting for Progress
opportunity “to add to the texture of a village of creative artists who have the power to influence a huge global audience.” A year later, with Blackhouse cofounders Ryan Tarpley and Carol Ann Shine, Diamond began developing and hosting... View Details
Keywords: Deborah Blagg
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
approach was not a universal panacea to competing in the global economy." Porter went on to suggest that even the profitable Japan had serious limitations. "Total quality management, lifetime employment, close relationships with suppliers . . . did View Details
Keywords: by Hilah Geer
- Web
Dean Srikant Datar’s 2024 Commencement Remarks | About
Making a difference ” is not easy; it requires hard work. “ In the world ” means “for humanity”—changing people’s lives, and society more generally, for the better. We hope your time at Harvard Business School has increased your capacity for and appreciation of hard... View Details