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  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of promotional spending by pharmaceutical firms. DTCA View Details
Keywords: by Manda Salls
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

whether there might be an emerging professionalism with Chinese characteristics and how this might have an impact on the professions elsewhere. Publisher's Link: http://www.informaworld.com/smpp/title~db=all~content=t927286744 Cost... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

Herzlinger: I've had it. [Laughs.] Just had it! You know, I did my doctoral thesis really by accident in a hospital. That was in 1971, 36 years ago. And at the time, I was astonished at how mismanaged that hospital was and how the most rudimentary kinds of business... View Details
Keywords: by Sean Silverthorne; Health
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

207-075 In May 2006, a resident of Key West, Florida had to decide whether to renew his policy to insure against hurricane damage. The policy would cost $13,000 for one year, $5,000 more than what he paid in 2005. At the same time, a... View Details
Keywords: Martha Lagace
  • 31 May 2016
  • First Look

May 31, 2016

Porteus Abstract—We extend the Clark–Scarf serial multi-echelon inventory model to include procuring production inputs under short-term take-or-pay contracts at one or more stages. In each period, each such stage has the option to order/process at two different View Details
Keywords: Sean Silverthorne
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

the opportunity and switching cost of domestic standards are relatively low. We do not find evidence that levels of and expected changes in foreign trade and investment flows in a country affect its adoption decision; thus, we cannot... View Details
Keywords: Martha Lagace
  • 28 Apr 2015
  • First Look

First Look: April 28

reflected in the enforcement actions of the Securities and Exchange Commission (SEC). I find that large employers are less likely to be subject to an SEC enforcement action, after controlling for firm size, accounting quality, distance to... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

was enough to spur the innovation, offering inventors a "seal of approval" they could then use to show investors that their idea had merit. "When you think about the cost of launching a new innovation, it is clearly an... View Details
Keywords: by Michael Blanding
  • 15 Apr 2014
  • First Look

First Look: April 15

between firms' CSR ratings and analysts' forecast errors, indicating that learning is unlikely to account for the observed shifts in recommendations. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1507874 August 2013... View Details
Keywords: Sean Silverthorne
  • 06 May 2014
  • First Look

First Look: May 6

accounting performance. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1964011 August 2013 Journal of Financial Intermediation Good Cop, Bad Cop: Complementarities Between Debt and Equity in Disciplining Management... View Details
Keywords: Sean Silverthorne
  • 04 May 2010
  • First Look

First Look: May 4

health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy Schoenberg, believe this platform will reduce the View Details
Keywords: Martha Lagace
  • December 2020 (Revised February 2021)
  • Supplement

The Tulsa Massacre and the Call for Reparations

By: Mihir A. Desai and Suzanne Antoniou
How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government... View Details
Keywords: Cost vs Benefits; Decision Choices and Conditions; Decisions; Judgments; Race; Fairness; Moral Sensibility; Values and Beliefs; Corporate Accountability; Corporate Governance; Policy; Governing Rules, Regulations, and Reforms; Government Legislation; Government and Politics; Government Administration; Lawsuits and Litigation; Legal Liability; Leading Change; Mission and Purpose; Corporate Social Responsibility and Impact; Conflict and Resolution; Conflict Management; Loss; Motivation and Incentives; Perspective; Prejudice and Bias; Civil Society or Community; Social Issues; Welfare; Tulsa; Oklahoma; United States
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  • 17 Aug 2010
  • First Look

First Look: August 17

types of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the following... View Details
Keywords: Martha Lagace
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

conceptualize an overarching model of how communities influence organizations. We suggest that because organizations are simultaneously embedded in communities and organizational fields, by accounting for both of these different levels,... View Details
Keywords: Martha Lagace
  • January 2024
  • Teaching Note

Frank Cornelissen: The Great Sulfite Debate (A) & (B)

By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

central role by shaping her beliefs off the equilibrium path (and thus, enables separation between the types). This result also illustrates the uniqueness of the signaling model presented here. Unlike other signaling models, the suggested model does not require that... View Details
Keywords: Martha Lagace
  • 05 Jun 2006
  • Research & Ideas

Using Competition to Reform Healthcare

Care: Creating Value-Based Competition on Results, Michael E. Porter and Elizabeth Olmsted Teisberg take a systemic approach to healthcare reform. Today's system is dysfunctional, they argue, rewarding participants who redirect costs and... View Details
Keywords: by Michael E. Porter; Health
  • 22 Nov 2016
  • First Look

November 22, 2016

Brain Sciences Vicarious Contagion Decreases Differentiation—and Comes with Costs By: Sezer, Ovul, and Michael I. Norton Abstract—Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We... View Details
Keywords: Sean Silverthorne
  • January 2024
  • Supplement

Frank Cornelissen: The Great Sulfite Debate (B)

By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
Related
  • 20 May 2014
  • First Look

First Look: May 20

developing countries considering both creditor and debtor side of the international debt transactions. Using these measures, we demonstrate that sovereign-to-sovereign transactions account for upstream capital flows and global imbalances.... View Details
Keywords: Sean Silverthorne

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