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Show Results For
- All HBS Web
(6,759)
- People (20)
- News (1,169)
- Research (4,384)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,185)
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- 01 Jun 2020
- News
Lesson Plans
consuming stories, whether it be Netflix or a video game. So you associate sitting down and looking at a screen with entertainment. That said, it can be a slippery slope; we want to make sure we’re not making “edutainment.” But humans... View Details
Keywords: Jen Mele
- 01 Sep 2008
- News
Farming for Fuel
What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a good way to go — but not so... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 01 Jun 2017
- News
Supercharged
2013), the founder and CEO of the Chinese electric startup WM Motor, puts the personal passenger vehicle market at around 28 million. Chinese consumers bought nearly half of all electric plug-ins sold worldwide last year, with Chinese... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
a successful business and doing the right thing for the planet is a source of immense innovation for Patagonia,” Thoren observes. Among the initiatives she’ll be involved with is the retailer’s long-standing work to convince consumers to... View Details
Keywords: April White
- 01 Jun 2018
- News
Floor It
so that we can help get clinical trials done and move the pace of discovery even quicker.” How do they expect to get there? Here, a look at the accelerator’s model, which comprises four work streams, each inspecting a different part of the pipeline. Building View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and most challenging parts of... View Details
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
Very consumer focused,” says Motte-Munoz. “Say you need a driver’s license; the app will tell you where all the DMV offices are and tell you their rating on a corruption basis.” “People know there’s corruption,” Motte-Munoz adds. “We’re... View Details
- 01 Jun 2011
- News
Alumni Books
of how the historic merger between the Chicago Mercantile Exchange and CBOT almost didn’t happen. She details the reasons behind the derivatives market’s spectacular growth and explains how derivatives affect the lives of average View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
- 21 Mar 2019
- News
Helping Veterans Build Careers
Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark about being “warmhearted and... View Details
Keywords: Jill Radsken
- 01 Jun 2007
- News
Profiles from the class of 2007
quality and outcomes. Consumers need to have that information to make good decisions.” Jain believes that any health-care system should center on a strong doctor-patient relationship and allow physicians sufficient time and opportunity to... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
- 01 Dec 2020
- News
AI Enhances Diagnostic Care
full of potential and is truly underserved. I believe that it’s of paramount importance for HBS to assist alums willing to endeavor to make a difference here. The potential this support can unlock has no limits.” MORE STORIES ABOUT IMPACT: The Digital Transformation of... View Details
Keywords: Jennifer Gillespie
- 01 Apr 1999
- News
An Eye to the East
Katahira, an economist at the University of Tokyo. Years of economic stagnation and generational shifts mean that previous assumptions are quickly becoming obsolete, Katahira noted. "Japanese consumers and the concept of View Details
Keywords: Alejandro Reyes
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
would gradually replace fossil fuels, and consumers might begin to refuse to buy them. However, the trouble lies with huge fossil fuel assets that aren’t fully depreciated and that we need to stop operating,” she said. Therefore, it is... View Details
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed from cases on the use of numbers for managers to use for... View Details
Keywords: Margie Kelley
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 01 Sep 2011
- News
The City Solution
the C40 Cities Climate Leadership Group), Bloomberg sees cities as focal points in the struggle against global warming and climate change. Urban areas are now home to half the world’s population, consume half the world’s energy, and,... View Details
- 28 May 2019
- News
INK: Maker’s Manual
Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details
Keywords: Jen McFarland Flint