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- All HBS Web
(2,100)
- People (3)
- News (356)
- Research (1,312)
- Events (13)
- Multimedia (4)
- Faculty Publications (465)
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- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
and when they buy). "Without capturing what is going on inside customers' minds and hearts, and integrating that information with the factual external experiences, the picture is incomplete," says Doug Grisaffe, chief research... View Details
Keywords: by Jean Ayers
- 19 Dec 2018
- Sharpening Your Skills
New Year, New Habits
research not only confirms change is possible, but outlines ways to make new behaviors stick. Here is research out of Harvard Business School that explores the latest thinking in behavioral View Details
Keywords: by Sean Silverthorne
- 19 May 2009
- First Look
First Look: May 19, 2009
lives and the very structure and power dynamics of industries can't be managed as "silos," tucked away in corporate, university, or government research labs, in incubators, or within venture capital-funded entrepreneurial... View Details
Keywords: Martha Lagace
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
consumer behavior, Ngwe and Chen analyzed sales data from Southeast Asian fashion retailer Zalora in the Philippines. Because the data included the company's startup period, encompassing more than two million orders from 2012 to 2016, the... View Details
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
After Donald Trump won the US presidency in 2016, many Americans who hadn’t voted for him wondered: What exactly motivated so many other voters to choose him? It was a question right in the research wheelhouse of Harvard Business School... View Details
Keywords: by Dina Gerdeman
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 25 Jul 2006
- First Look
First Look: July 25, 2006
developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details
Keywords: Sean Silverthorne
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
dealers and consumers alike. The other products in the line—and their relative prices—hinge on the midfield entry. “Midfield is a moving target.” A company controls midfield by fielding a complete product line that includes backs and... View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
inventors, including knowledge spillovers and agglomeration and the concentration of spinoffs. This work investigates a possible antecedent of inventor mobility: regional variation in the enforcement of postemployment non-compete covenants. While previous View Details
Keywords: Martha Lagace
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products,... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
are persistent issues that in many cases have worsened. "Addressing these issues is critical for the future competitiveness of these industries" In our competitive landscape, ESG efforts are guided by economic incentives. Indeed, my View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly View Details
Keywords: by Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
When buying or leasing a car, research has shown that consumers are much more sensitive to the size of the monthly payments than they are to the number of months over which they have to make those payments.... View Details
Keywords: by Manda Mahoney
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
Reinventing Retail: The Novel Resurgence of Independent Bookstores, published this month. A bookstore anthropologist Since 2012, Raffaelli has examined how indie bookstores have survived and thrived in the digital era. The research... View Details
- 06 Apr 2010
- First Look
First Look: April 6
and Business Groups: New Data and New Methods Authors: Jordan I. Siegel and Prithwiraj Choudhury Abstract The last decade of corporate governance research has been focused in large part on identifying what leads to superior or deficient... View Details
Keywords: Martha Lagace
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
mid-1970s, young Dal ended up with a backside full of splinters. His penance, as he searched for a pair of tweezers with needle points to pull out the painful shards of wood, was to discover the difficulty of finding any kind of suitably surgical tweezers. This led to... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that... View Details
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two major ways in which companies... View Details