Consumer Research - Publications - Faculty & Research

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

01 Feb 1999
News

Too Much of a Good Thing?

years, sectors as diverse as automobiles, semiconductors, steel, textiles, consumer electronics, tires, and pharmaceuticals have been afflicted by overcapacity and some or all of its unpleasant side effects: loss of jobs, plant closings,... View Details

Keywords: Garry Emmons

12 Mar 2008
Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh

06 Jul 2016
What Do You Think?

How Do We Pay for the Costs of Globalization?

Research has shown that the benefits of globalization are substantial. For example, a study of the effects of the pending Trans-Pacific Partnership by the Peterson Institute for International Economics projects benefits in US economic... View Details

Keywords: by James L. Heskett; Manufacturing

Web

Why HBS? - Doctoral

methodology required to pursue their research interests, including field studies, large-scale statistical analysis, consumer panel research, behavioral experiments and theoretical and empirical modelling.... View Details

14 Apr 2015
First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details

Keywords: Sean Silverthorne

30 Aug 2016
First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details

Keywords: Carmen Nobel

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

In the summer of 2023, Initiatives intern Skye Bluestein conducted important research with the BEI on the intersection of environmental justice (EJ), policy, and business. The resulting paper posted below provides an interesting and... View Details

Web

National Markets - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

Web

2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability

54% indicated the Dodd-Frank Act was too aggressive while 30% believed it was well-calibrated and 16% stated it was not aggressive enough. Similarly, 45% stated that the Bureau of Consumer Financial Protection was too aggressive, and 31%... View Details

2010
Working Paper

Cognitive Barriers to Environmental Action: Problems and Solutions

By: Lisa L. Shu and Max Bazerman

We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details

Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias

Citation

Read Now

29 Oct 2019
Sharpening Your Skills

Robots in the Boardroom

recent research from Harvard Business School faculty marks the possibilities and pitfalls that could occur along this digital transformation. A Good Place to Start Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond... View Details

Keywords: by Sean Silverthorne

26 Feb 2013
First Look

First Look: Feb. 26

classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework for marketers to manage the entire communications process.... View Details

Keywords: Sean Silverthorne

Web

Industry Information - Alumni

Careers Industry Information Careers Industry Information Want to know the latest in your respective industry? Are you researching before a big interview? We've compiled resources to help you stay current. + – Banking ABA Banking Journal... View Details

25 Mar 2011
Working Paper Summaries

How Do Incumbents Fare in the Face of Increased Service Competition?

Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

book The Next Convergence, Spence focuses on what he calls tradable jobs (making things like cars that can be made somewhere else—largely manufacturing jobs) and nontradable jobs (like nurses and auto mechanics, the vast majority of whom provide services that are View Details

Keywords: by James Heskett; Manufacturing

Web

The 20th Century Zeitgeist - Leadership

revolutionizes manufacturing Space shuttle Influence: Medium-High 90 1990 s Boom in connectivity Cloning, stem cell research DVDs Influence: Medium 1900 s 19 Progressivism The Jungle sparks food and work safety movement Influence: Low 10... View Details

08 Feb 2023
Op-Ed

Building an Inclusive Workplace? Prepare to Shield It from Economic Fears

underrepresented communities. As the COVID-19 pandemic dragged on, executives worked to continue these efforts, despite supply chain disruptions, labor shortages, and erratic consumer spending. Beyond the moral imperatives of confronting... View Details

Keywords: by Hise O. Gibson and Nicole Gilmore

Web

Partners & Fellows | Social Enterprise | Harvard Business School

Coney Island Prep Connecticut Office of the Governor Consumer Financial Protection Bureau Detroit Economic Growth Corporation Dillard University Draper Richards Kaplan Foundation Endeavor Global Environmental Defense Fund Equal Justice... View Details

June 2010 (Revised January 2011)
Case

Scientific Glass Incorporated: Inventory Management

By: Steven C. Wheelwright and William Schmidt

Scientific Glassware is a fast-growing, privately held company that provides specialized glassware for laboratory and research facilities. Excess inventory is tying up extra capital needed to fund the company's expansion plans. The newly hired Manager of Inventory... View Details