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Show Results For
- All HBS Web
(1,841)
- People (2)
- News (340)
- Research (1,386)
- Events (11)
- Multimedia (3)
- Faculty Publications (829)
- 12 PM – 1 PM EST, 06 Nov 2018
- Webinars: Trending@HBS
China in the Age of Xi Jinping: Domestic Changes and Global Ambitions
China's outward push will remake the global economic and political environment, and business leaders need an understanding of China's leadership to navigate this new world. Join Associate Professor Rithmire to discuss the evolution of the business landscape in China. View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details
Keywords: by Youngme Moon
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland and Rik Pieters of Tilburg University.) The... View Details
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
communication has been elusive. That's too bad, because people have been anticipating profound effects from the ability to collaborate in real time at a distance for a long time. One of our favorite examples of this is described in a paper written in 1968 by View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted and from the New York Times to the Economist. Drawing on these stories and on the... View Details
- 15 Nov 2016
- News
China IFC: Global Access, Global Perspective
Second-year MBA student Anna Koscielecka (MBA 2016) spent two weeks in China during a January 2016 Immersive Field Course (IFC) that expanded her global perspective. “We fully immersed ourselves in Chinese business culture,” says... View Details
- 14 Jul 2009
- Research & Ideas
Business Summit: China in the Global Economy
strong, said panelists. China's economy has transformed from an export-driven economy to a domestically driven economy. Given its size, the Chinese domestic market is strategically important for all global... View Details
Keywords: Re: William C. Kirby
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details
- 01 Sep 2004
- News
Promise & Perils
man at the negotiating table, offered this assessment: “The WTO agreement has been very useful leverage for the Chinese government to advance economic change and to change mindsets,” he explained, calling it “a classic case of using a... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of the company's efforts to sell in... View Details
- 01 Dec 1996
- News
On Eve of Transition, Alumni Conference Set for Hong Kong
things to come in Hong Kong. "Hong Kong is bound to become more like China," concludes Yoffie. "The hope is that it will become closer to the Chinese market while retaining its modern infrastructure. Hong... View Details
Keywords: Elaine Gottlieb
- 01 Apr 2000
- News
Getting the Message
up a whole new world for marketers. In 1997, the first year that marketers began to think of the Web as an advertising medium, U.S. Internet advertisers spent $940 million; a year later, that number had... View Details
Keywords: Susan Young
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media. Drawing from years of research dating back to before Facebook, the book offers an... View Details
Keywords: by Carmen Nobel
- 08 Dec 2009
- First Look
First Look: Dec. 8
to be coupled with very low life satisfaction. Thus, people may work hard to maintain or increase their income in part because they overestimate the hedonic costs of earning low levels of income. Capital Market Driven Corporate Finance... View Details
Keywords: Martha Lagace
- 01 Jun 2017
- News
Supercharged
2013), the founder and CEO of the Chinese electric startup WM Motor, puts the personal passenger vehicle market at around 28 million. Chinese consumers bought nearly half of... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
Keywords: by Robert S. Kaplan & David P. Norton