Campaigns - Publications - Faculty & Research

19 Mar 2021
Blog Post

Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities

and is the current head of athlete content strategy at CAA Sports. Learn more about Melcolm's story here and here. Camille McGirt, MPH (MBA 2021) Founder of Healthy Girls Save the World, Inc. | 2020 HKS Cheng Fellow Inspired by her experience volunteering with Michelle... View Details

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

one of the three most important issues facing managers and directors in 2006. He commented that, "Activist shareholders, led by hedge funds which today have aggregate assets of more than one trillion dollars and armed with the threat of withhold-the-vote View Details

Keywords: by James Heskett; Financial Services

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

involved, for example, in a corporate program in one region of China where we work to encourage children to go to school-a campaign that also subsidizes the cost of books and transportation." As part of her commitment to quality, Yang has... View Details

04 Jan 2021
What Do You Think?

How Do We Sustain Organization Diversity?

that process, and uneconomic decisions are made, often involving subsidies to make up for manmade market imperfections. What’s to be done to encourage investment in low-wage workers, the question of the month? SayHowItReallyIs made several suggestions: (1) “Fund View Details

Keywords: by James Heskett

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

toothbrush, the marketing campaign for the Mach3Turbo, and the new-concept 2006 five-blade battery-powered Fusion shaving system—that raised revenues and profits. Managers at these companies have learned the innovation lessons of the... View Details

Keywords: by Sean Silverthorne

Web

Online Digital Marketing Strategy Course | HBS Online

increasing engagement, including personalization, storytelling, and brand communities Share your experience with brand engagement 8 hrs Module 6 Allocating Budget and Measuring Success Discover how to measure the success of digital marketing View Details

08 Jan 2018
Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

also taken some steps to level the playing field by making consumers more aware of the resources they have. In 2015, FINRA launched a national ad campaign to highlight its BrokerCheck service, with spots on cable that show, for example, a... View Details

Keywords: by Michael Blanding; Financial Services

Web

Instagram Takeover Policy | About

policies, I understand that my access will be revoked immediately, and I will not be considered for future social media campaigns or opportunities. Print Name: __________________________________________________________________ Date:... View Details

28 Mar 2019
News

California Alumni Explore Role of Capitalism in Addressing Climate Change

leaders. The ECLM was followed by the School’s Campaign Celebration, where attendees joined Dean Nohria and more than 250 alumni and guests at the Natural History Museum in London to celebrate the conclusion of a successful campaign. HBSA... View Details

Keywords: Margie Kelley

01 Mar 2017
News

Case Study: Moment in the Sun

health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days.... View Details

Keywords: Dan Morrell

01 Jun 2015
News

Learning from Global Immersion Experiences

Campaign for Harvard Kennedy School, was so pleased with the innovative course that he doubled his commitment. Mayo notes another unexpected incident during the stay—a labor protest that, in part, targeted President Recep Tayyip Erdoğan’s... View Details

Web

Morse and Polaroid’s Creative Ethos | Baker Library

the board of directors at the Cambridge Settlement House, which provided social services to the urban poor and campaigned for social justice, and she volunteered at Jobs Clearing House, a job placement program for African Americans. In... View Details

01 Sep 2003
News

Dean Clark Reflects on the School’s Key Initiatives

comprehensive fundraising campaign, the School’s first, and the support of the community for our goals has been tremendous. At campaign events and other gatherings throughout the year, it has been especially gratifying to meet so many... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

03 Aug 2010
First Look

First Look: August 3

employees are more likely to speak up and offer solutions when organizations launch information campaigns to promote process improvement and when managers engage in process-improvement activities themselves. We test our hypotheses in the... View Details

Keywords: Martha Lagace

28 Mar 2017
First Look

First Look at New Research, March 28

high-quality products at reasonable prices, and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35%–40% typical in some Western markets.... View Details

Keywords: Sean Silverthorne

25 Jan 2012
Research & Ideas

A Few Firms Have Outsized Influence in D.C.

to be effective. "Lobbying appears to be something you need to be serious about," says Kerr. "It's not something companies can engage in halfheartedly and expect returns." Kerr takes for granted that spending money through both View Details

Keywords: by Michael Blanding

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

the benefit of the product in the mind of the consumer. Krauss also observed that most product advertising on the Internet fails to complement campaigns being carried out in the traditional media. "The reason is simple," he... View Details

Keywords: by James E. Aisner

Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details

09 Nov 2017
News

Paving the Way for Veterans to Serve in Congress

With Honor candidates will be expected to return contributions that might taint their integrity, to disavow campaign ads that lie about or baselessly attack the character of their opponents, and to work across party lines—including... View Details

Keywords: Ralph Ranalli

01 Oct 1999
News

New Chairman Updates Development in MBA Program

on an aggressive campaign to increase our profile abroad. The Class of 2001 will be more than one-third international, which is a huge jump. We have also increased fellowship funding by about $2.5 million for next year. In coordination... View Details

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