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Show Results For
- All HBS Web
(1,345)
- People (1)
- News (517)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- 16 Jul 2014
- HBS Case
Marketing Obamacare
enrollment period between October 2013 and April 2014—more than twice the national goal set for the state. AHCT is currently gearing up for another marketing campaign for the 2014-15 enrollment period, retooling its messages to reach the... View Details
- 23 Nov 2010
- First Look
First Look: November 23
answered the same questions directly but with less eloquence. We comment on the implications of this research for political campaigns and business management. Read the paper: http://www.people.hbs.edu/mnorton/rogers%20norton%20HBR.pdf... View Details
Keywords: Sean Silverthorne
- 04 Sep 2001
- Research & Ideas
Five Questions for Max Bazerman
anti-democratic practices, such as the widespread and inefficient practice in this country of special-interest groups currying political favor via soft-money campaign donations. Politicians are tired of hosting fundraisers, and business... View Details
Keywords: Re: Max H. Bazerman
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must determine how to respond to the debate over North Carolina's recently signed law,... View Details
Keywords: Sean Silverthorne
- 24 Jul 2012
- First Look
First Look: July 24
blend of Vegemite and Kraft's other iconic brand, Philadelphia Cream Cheese. Following a high profile campaign involving a competition to name the new extension Talbot's team chose the name iSnack 2.0 for the new product. The case starts... View Details
Keywords: Sean Silverthorne
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that... View Details
Keywords: by Jim Heskett
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
partnership (in which vendor and customer share cost reductions). The company measured its success rate by the number of requests for proposal it received that sought a sole-source relationship. The consumer bank conducted a major sales View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
W.A. Edwards, 1892). Full text available as a networked resource. Davis, Malcolm W. The Loan Shark Campaign (New York: Divison of Remedial Loans, Russell Sage Foundation, 1914). Fitzgerald, Thomas J., and Richard Theodore Ely. Mortgages... View Details
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
tours of the space in December. Chicago Alumni Host Webinar on Hispanic Star Campaign More than 40 HBS alumni from seven alumni clubs joined the HBS Club of Chicago in celebrating Hispanic Heritage Month on October 6, with a webinar... View Details
Keywords: Margie Kelley
- 27 Oct 2020
- News
HBS Votes
tools to provide direct operational support to election officials, tracked misinformation campaigns that undermine the integrity of US elections, and worked to fill the gap in poll workers and other election resources. (More information... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text... View Details
Keywords: Carmen Nobel
- 06 Feb 2006
- What Do You Think?
Should CEOs of Public Companies Offer Earnings Guidance?
one of the three most important issues facing managers and directors in 2006. He commented that, "Activist shareholders, led by hedge funds which today have aggregate assets of more than one trillion dollars and armed with the threat of withhold-the-vote View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
involved, for example, in a corporate program in one region of China where we work to encourage children to go to school-a campaign that also subsidizes the cost of books and transportation." As part of her commitment to quality, Yang has... View Details
- 01 Jun 2011
- News
Howard Stevenson: The Personal Side
through for him at a scary moment.” — Andy O’Brien, HBS Chief of Operations. (O’Brien, assisted by others, administered life-saving CPR to Howard Stevenson during a heart attack in front of Baker Library, January 2006.) “I asked Howard to lead the School’s Capital... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
in packs of three with the tagline "nothing matches, but anything goes." Deciding to be different can win points in other corporate ways, too. "Just like people signal status by not conforming, brands can also signal status with a nonconforming advertising View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Next Campaign Describes how a former public official became an advocate who started a nonprofit organization after losing her campaign for governor. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
has used industry-specific versions of these systems—focused on everything from financial services to real estate—to share threat data for a few years now, spreading information about new phishing campaigns or ongoing wire transfer fraud... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 28 Mar 2017
- First Look
First Look at New Research, March 28
high-quality products at reasonable prices, and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35%–40% typical in some Western markets.... View Details
Keywords: Sean Silverthorne
- 25 Jan 2012
- Research & Ideas
A Few Firms Have Outsized Influence in D.C.
to be effective. "Lobbying appears to be something you need to be serious about," says Kerr. "It's not something companies can engage in halfheartedly and expect returns." Kerr takes for granted that spending money through both View Details
Keywords: by Michael Blanding
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
the benefit of the product in the mind of the consumer. Krauss also observed that most product advertising on the Internet fails to complement campaigns being carried out in the traditional media. "The reason is simple," he... View Details
Keywords: by James E. Aisner