Business To Business Marketing - Publications - Faculty & Research

30 Aug 2023
News

Harvard Business School Announces 2023 Goldsmith Fellows

15 Jan 2020
News

The Business of Access

take Lisle’s business know-how—she had led revenue generation and growth opportunities in the private sector at companies like Oracle, Zefer, and Wellbourne International—and apply it to nonprofits rooted in... View Details

Keywords: Maureen Harmon

17 Jun 2016
News

E-tailers won't be able to push brick-and-mortar businesses towards irrelevance

April 2012 (Revised March 2013)
Case

Social Strategy at Harvard Business Review

By: Mikolaj Jan Piskorski and David Chen

The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue... View Details

Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States

Citation

Educators

Purchase

September 2010 (Revised January 2016)
Case

Grameen Danone Foods Ltd., a Social Business

By: V. Kasturi Rangan and Katharine Lee

Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details

Keywords: Business Model; Social Entrepreneurship; Food; Distribution; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry; Bangladesh; France

Citation

Educators

Purchase

09 May 2016
News

Plugged In: Anita Elberse, Harvard Business School

05 Jul 2011
News

The Business of Champions

on what useful business lessons can be drawn from sports. OK, let’s drop the puck and get things going: The Bruins are an organization that’s wanted to win for decades. But for one reason or another, they’ve... View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

13 Jan 2020
News

The Business Case for Becoming a Jack-of-All-Trades

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

an interesting concept of the importance of a "national brand."—Jim Heskett Others, while agreeing with this thesis, were not so sanguine about whether this will happen without greater efforts to influence foreign policy by... View Details

Keywords: by James Heskett

13 Apr 2020
News

A Way Forward for Small Businesses

2022
White Paper

Building from the Bottom Up: What Business Can Do to Strengthen the Bottom Line by Investing in Front-line Workers

By: Joseph B. Fuller and Manjari Raman

A significant number of American workers—44%—are employed in low wage jobs at the front line of industries. Despite undertaking some of the most tedious, dirtiest, and most dangerous jobs, low-wage workers are—and have long been—the most likely to be overlooked by... View Details

Keywords: COVID-19; Labor Market; Low-wage Workers; Worker Welfare; Churn/retention; Morale; Jobs and Positions; Employees; Wages; Retention; Well-being; Human Resources

Citation

Read Now

November 2022
Case

Wendy Estrella: Scaling Multiple Businesses

By: Jeffrey J. Bussgang and Sarah Mehta

Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details

Keywords: Business Ventures; Change; Competency and Skills; Decision Making; Demographics; Entrepreneurship; Personal Development and Career; Legal Services Industry; Real Estate Industry; Massachusetts

Citation

Educators

November 1999 (Revised April 2002)
Case

International Business Machines Corporation (B)

By: David F. Hawkins

IBM changes pension plan from a defined benefit plan to a cash-balance plan. Teaching purpose: To understand pension accounting. View Details

Keywords: Business or Company Management; Transformation; Business Earnings; Private Sector; Personal Finance; Cash; Information Infrastructure; Taxation; Computer Industry; Accounting Industry

Citation

Educators

Purchase

18 Sep 2013
News

Sell-Off of Tower Business Logical for AT&T

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from... View Details

Keywords: by Carmen Nobel; Auto

20 Jan 2016
News

Engaging the Business Community in Collective Impact

12 PM – 1 PM EDT, 31 Oct 2017
Webinars: Trending@HBS

Leading Growth and Transformation in Established Businesses

It's tough to lead breakthrough innovation in a rapidly changing world. We knew how to build and grow businesses when times were stable but we are just learning the new rules for building successful businesses when the world is changing at warp speeds. View Details

27 Apr 2017
News

Helping Veterans Gain Skills to Thrive in the Business World

challenge—the business world. “I knew that if I were to pivot in my career that it had to begin at HBS.” Her decision to apply was influenced by... View Details