Publications

February 2000 (Revised April 2001)
Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer

CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details

Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry

27 May 2021
News

Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices

07 Jul 2010
News

Rethinking MBA: Exclusive excerpts from book by HBS prof

07 Oct 2019
News

WeWork Investors Turned Off by ‘Sloppy’ IPO Filings

August 2000 (Revised September 2002)
Exercise

Working with Your Shadow Partner in Analyzing IT Strategic Partnering

By: Richard L. Nolan

A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and... View Details

Keywords: Business Strategy; Information Technology; Information Technology Industry

September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

December 2009 (Revised September 2014)
Case

TD Canada Trust

By: Dennis Campbell and Brent Kazan

The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Commercial Banking; Profit; Balanced Scorecard; Organizational Change and Adaptation; Banking Industry; Canada

February 2010 (Revised June 2022)
Case

Dollarama Inc.

By: Andre F. Perold

Dollarama is the leading operator of dollar stores in Canada. The firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and... View Details

Keywords: Price; Growth and Development Strategy; Product Positioning; Supply Chain; Competitive Advantage; Valuation; Consumer Products Industry; Retail Industry; Canada

Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details

Mar 2012
Article

Choosing the United States

A location decision is, in many respects, a referendum on a nation's competitiveness. When a company decides, say, to build a new plant in China rather than in the United States, it is effectively voting on the question of which country can best enable its success in... View Details

Research Summary

Interviewing and Dating in Two-Sided Matching Markets: Coordination and Communication (joint with M. Schwarz)

We introduce the interview assignment problem, which generalizes the one-to-one matching model of Gale Shapley (1962) by including a stage of costly information acquisition. Agents do not know their preferences over potential partners unless they choose to conduct... View Details

December 1995
Case

City Year: National Expansion Strategy (A)

City Year, a successful nonprofit organization, is studying how, when, and where to expand to new sites. This case provides the opportunity to understand the strategy and structure of a successful delivery system for human services. That analysis raises the question of... View Details

Keywords: Nonprofit Organizations; Growth Management

16 Oct 2019
Working Paper Summaries

Core Earnings? New Data and Evidence

Keywords: by Ethan Rouen, Eric So, and Charles C.Y. Wang

18 Sep 2018
Working Paper Summaries

After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants

Keywords: by Isao Okada and Stephen A. Greyser; Sports

April 1986 (Revised September 1993)
Case

Sun Microsystems, Inc. (A)

By: Steven C. Wheelwright

Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details

Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry

March 1982 (Revised January 1990)
Background Note

Note on Pricing Strategies for Industrial Products

Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus... View Details

Keywords: Price; Product Marketing; Industrial Products Industry