Publications

February 2000 (Revised August 2000)
Case

Microsoft Latin America

By: Robert S. Kaplan, Alberto Ballve and Antonio Davila

Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details

Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America

December 2016 (Revised May 2018)
Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson

For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details

October 17, 2022
Article

Relational Diversity in Social Portfolios Predicts Well-Being

By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks

We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered... View Details

Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships

Read Now

19 Oct 2020
Video

Professor Jim Cash: HBS and the 70’s

October 2012 (Revised February 2014)
Case

Keystone XL Pipeline

By: Richard H. K. Vietor

On January 18, 2012, President Obama rejected TransCanada's application for a "national interest" determination to approve construction of the Keystone XL Pipeline. Keystone XL was a 1,700 mile long, 36-inch diameter pipeline to transport 1.1 million barrels a day of... View Details

Keywords: Energy; Petroleum; Environmentalism; United States; Oil Prices; National Security; Environmental Sustainability; Energy Sources; Energy Industry; Canada; United States

20 Sep 2016
News

Porter: U.S. Political System Is Structured to Divide

Christina M. Wallace

A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

Keywords: arts; venture capital industry; consumer products; service industry; internet

January 2019 (Revised February 2020)
Case

Jay Gould, 'The Most Hated Man in America'

By: Tom Nicholas, John Masko and Matthew G. Preble

Railroad magnate Jay Gould, a controversial figure in the history of U.S. capitalism, was a disruptive influence on an industry that had previously relied on formal and informal agreements to move traffic long distances across lines operated by different companies.... View Details

Keywords: Railroads; Gould; Vanderbilt; Rail Transportation; History; Consolidation; Governing Rules, Regulations, and Reforms; Competition; Strategy; Rail Industry; United States

January 2002 (Revised January 2004)
Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang

Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details

Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States

November 1976 (Revised July 1983)
Case

Nuclear Tube Assembly Room (A) (Condensed)

By: John J. Gabarro

Supervisory practices and social structure in an electronics company assembly room. To be used with the (B) case. Based on American Radiatronics Corp. (A) by M.J. Steckler and P.R. Lawrence. View Details

Keywords: Management Practices and Processes; Groups and Teams; Social Psychology; Electronics Industry

31 Oct 2019
Video

María Emilia Correa

María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the importance of gender diversity on corporate boards and... View Details

10 Feb 2014
News

Stressing Safety In South Africa's Platinum Mines

12 Oct 2012
News

Trade-offs: Having your cake

November 1993
Case

Colonial Broadcasting Co.

Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising... View Details

Keywords: Cost vs Benefits; Advertising; Media and Broadcasting Industry; United States