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  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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  • November 2023
  • Case

Open Source Machine Learning at Google

By: Shane Greenstein, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue and James Barnett
Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for Google’s efforts... View Details
Keywords: Decision Choices and Conditions; Technological Innovation; Open Source Distribution; Strategy; AI and Machine Learning; Applications and Software; Technology Industry; United States
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  • 21 Dec 2016
  • News

U.S. manufacturing job openings at 2007 levels

  • 09 Jun 2016
  • Blog Post

Pursuing an Interest in Nonprofits at HBS

There are a number of ways to pursue an interest in nonprofit organizations while at HBS.  I have personally explored this interest through joining the Board Fellows and Social Enterprise Consulting Club, undertaking an Independent... View Details
  • 11 Sep 2015
  • Blog Post

What is the JD/MBA Program at HBS?

The JD/MBA Program is the oldest of the joint degree programs at Harvard. A four year offering, students begin the first year at either HBS or HLS, spend the second year at the... View Details
  • 23 Jul 2018
  • Blog Post

Summer Snapshot: Interning at a Robotics Start-Up

early stage and stealth mode robotics start-up in the agriculture space as a Business Analysis & Operations Intern. I am the fourth and the only non-technical employee of the company. After working as a management consultant at Bain... View Details
Keywords: Entrepreneurship; Technology

    Capitalism at Risk: How Companies Can Lead

    Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details

    • June 2025
    • Case

    Accounting for OpenAI at Microsoft

    By: Jonas Heese, Joseph Pacelli, Nicole Zelazko and Michael Norris
    In early 2025, Microsoft was evaluating the impact of its $14 billion investment in OpenAI. As OpenAI’s computing needs expanded, Microsoft positioned Azure as the exclusive provider for training and inference of their large language models. Despite the scale of the... View Details
    Keywords: Accounting; Financial Reporting; Revenue Recognition; Corporate Finance; Capital; Investment; Revenue; AI and Machine Learning; Valuation; Governance; Technology Industry; Financial Services Industry; Web Services Industry; Information Technology Industry; United States
    Related
    • March 2025
    • Case

    Forecasting at CAVA Group Inc.

    By: Joseph Pacelli
    Related
    • November 2024
    • Case

    Innovation at Master Kong Beverages

    By: David E. Bell and Shu Lin
    Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
    Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China
    Related
    • February 2024
    • Supplement

    Data Science at the Warriors

    By: Iavor I Bojinov
    Related
    • October 2023 (Revised May 2024)
    • Case

    Governance and Growth at GenUnity

    By: Brian Trelstad, Paul Healy and Annelena Lobb
    Jerren Chang, CEO and co-founder of GenUnity, had to choose a strategy to scale his civic engagement-focused nonprofit. Based in Boston, Chang could grow the organization there or begin to expand to other cities. He also had to select candidates for a board of... View Details
    Keywords: Growth and Development Strategy; Nonprofit Organizations; Expansion; Governing and Advisory Boards; Boston
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    • July 2023 (Revised August 2025)
    • Supplement

    Managing Customer Retention at Teleko

    By: Eva Ascarza
    This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, 3) Retention management. View Details
    Keywords: Customer Relationship Management; Telecommunications Industry; Technology Industry; United States
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    • January 2023
    • Teaching Note

    Mellody Hobson at Ariel Investments

    By: Lakshmi Ramarajan and Rachel Tropp
    Teaching Note for HBS Case No. 419-041. View Details
    Related
    • December 2021 (Revised February 2023)
    • Teaching Note

    Value-Based Insurance Design at Onex

    By: Joshua Schwartzstein, Amitabh Chandra and Amram Migdal
    Teaching Note for HBS Case No. 921-023. View Details
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    • December 2021 (Revised October 2023)
    • Teaching Note

    Accounting for Bitcoin at Tesla

    By: Charles C.Y. Wang
    Related
    • July 2021
    • Case

    A Close Shave at Squire

    By: Jeffrey J. Bussgang, Zoë B. Cullen, William R. Kerr, Benjamin N. Roth and Michael Norris
    In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop... View Details
    Keywords: Business Startups; Entrepreneurship; Venture Capital; Private Equity; Mobile and Wireless Technology; Applications and Software; Growth and Development Strategy; Health Pandemics; Beauty and Cosmetics Industry; Technology Industry; New York (city, NY); San Francisco
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    • January 2021
    • Teaching Note

    Rosalind Fox at John Deere

    By: Anthony Mayo and Olivia Hull
    Related
    • August 2019
    • Case

    Preserving Trust at Care.com (A)

    By: Krishna G. Palepu and Julia Kelley
    Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details
    Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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    • August 2019
    • Supplement

    Rand Fishkin at Moz (B)

    By: Thomas R. Eisenmann
    Supplements the (A) case. View Details
    Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management
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