Publications

Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by JAR, to test whether an information sharing system recording... View Details

Building a Culture of Experimentation

Why don’t organizations test more? After examining this question for several years, I can tell you that a central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Web

The Hawthorne Plant – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

and inspection operations, and Western Electric became one of the forerunners in applying scientific management (inspired in part by Frederick Taylor’s time and motion studies) to its production units. Employee Welfare Illumination Studies and Relay Assembly View Details

28 Aug 2008
Working Paper Summaries

How Can Decision Making Be Improved?

Keywords: by Dolly Chugh, Katherine L. Milkman & Max H. Bazerman

05 Jul 2006
Working Paper Summaries

The Cycles of Theory Building in Management Research

Keywords: by Paul R. Carlile & Clayton M. Christensen

Research Summary

A Temporal View of the Costs and Benefits of Self-Deception

Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which participants go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who... View Details

1996
Article

Evidence to Support the Componential Model of Creativity: Secondary Analyses of Three Studies

By: R. Conti, H. Coon and T. M. Amabile

Amabile's (1983a, 1983b, 1988) componential model of creativity predicts that three major components contribute to creativity: skills specific to the task domain, general (cross-domain) creativity-relevant skills, and task motivation. If all three components actually... View Details

Keywords: Theory; Creativity; Research

2021
Working Paper

Quantifying the Value of Iterative Experimentation

By: Iavor I Bojinov and Jialiang Mao

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details

Keywords: Product Development; Value Creation; Research

2022
Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details

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January–February 2023
Article

External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures

By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov

We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward... View Details

Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure

2019
Working Paper

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology

Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details

Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement

July 2017 (Revised December 2018)
Case

Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era

By: Rafael Di Tella and Sarah McAra

During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a contentious race for president. In the primaries, candidates from both major political parties used anti-establishment... View Details

Keywords: Populism; Elites; Income Inequality; Government and Politics; Globalization; Political Elections; News; Media; Labor; Prejudice and Bias; Public Opinion; Social Issues; Wealth and Poverty; Social Media

Educators

Article

Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content.

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong and Michael I. Norton

Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using... View Details

Keywords: Gender Stereotypes; Stereotype Content; Individualism; Collectivism; Prejudice and Bias; Values and Beliefs; Culture; Gender

Article

Sadness, Identity, and Plastic in Over-shopping: The Interplay of Materialism, Poor Credit Management, and Emotional Buying Motives in Predicting Compulsive Buying

By: Grant Edward Donnelly, Masha Ksendzova and Ryan Howell

A comprehensive study is currently lacking to explain why material values strongly influence compulsive buying. The goal of the current study is to test if money management, buying motivations for improving mood and identity, and self-transformation expectations... View Details

Keywords: Credit Cards; Consumer Behavior; Identity; Emotions

2012
Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details

Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America

April 2008
Case

Campbell and Bailyn's Boston Office: Managing the Reorganization

By: Anne Donnellon and Dun Gifford Jr

Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into Key Account Teams (KAT) to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate... View Details

Educators

November 2009 (Revised July 2011)
Case

International Lobbying and The Dow Chemical Company (A)

By: Arthur A. Daemmrich

This case explores company strategy, business-government relations, and collective action challenges associated with international and domestic lobbying regarding regulation of the chemical industry. In the fall of 2006, a five-year legislative process for a major new... View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Power and Influence; Competitive Advantage; Corporate Strategy; Chemical Industry; Manufacturing Industry; Europe

Educators

Article

Was the Wealth of Nations Determined in 1000 B.C.?

By: Diego A. Comin, Bill Easterly and Erick Gong

We assemble a dataset on technology adoption in 1000 B.C., 0 A.D., and 1500 A.D. for the predecessors to today's nation states. We find that this very old history of technology adoption is surprisingly significant for today's national development outcomes. Our strong... View Details

Keywords: Cost Accounting; Information Technology; Technology Adoption; Growth and Development; Adoption; Business Strategy; Cost; Cost Management; Cross-Cultural and Cross-Border Issues; Culture; Technology Industry