social media - Publications - Faculty & Research

May 2022
Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States

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08 Nov 2019
Blog Post

Staying Connected to the Harvard Veterans Community After HBS

recruiting process that sealed the deal for me! Most recently, I joined the leadership team of HVAO and am currently serving as the group's Outreach Officer managing interactions with new members and leading our social View Details

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Entrepreneurial Sales 102: Building the First Sales Team - Course Catalog

success factor is exactly how a firm goes to market – with its sales force. But the rules have changed – innovations like ‘product-led-growth’ models and social media are changing the status quo and forcing... View Details

01 Mar 2016
News

Delivering Trust

and Jake are well aware of the stigma surrounding fertility issues in an era of “picture-perfect” social media identities. Creating a community where people can share their experiences while improving the... View Details

Keywords: Julia Hanna

25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

assembly line, marketing, sales, and after-sales service channels) A management model (the hierarchy) A social or regulatory system (specialized work, pay-for-performance incentives, worker education, unions, antitrust laws) As we enter... View Details

Keywords: by Lynda M. Applegate

04 Apr 2017
First Look

First Look at New Research, April 4

activists (e.g., social movement organizations vs. religious groups and activist investors) rely on dissimilar tactics (e.g., boycotts and protests vs. lawsuits and proxy votes). Further, we show how protests and boycotts drag companies... View Details

Keywords: Sean Silverthorne

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical, reflect profound public concerns.... View Details

Keywords: Dina Gerdeman

Profile

Ann Lucena

The Turkey IXP gave her an additional opportunity to stretch. "I worked with a large retailer that wants to maximize the use of social media and customer-relations systems to reach customers more... View Details

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Password Managers | Information Technology

passwords, and if necessary, un-share them. Your HBS Credentials: T here may be some accounts that need to be shared amongst colleagues. For example, you may have a social media account that multiple people... View Details

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details

Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details

Keywords: by Michael Blanding; Consumer Products

Fast Answer

Black Business Leaders and Entrepreneurship

data plus Social Explorer tables which include easy reports with age, sex, race, Hispanic origin, household relationship, place of birth, education, employment status, income, tenure, cost and value of housing, year structure built and... View Details

01 Jun 2007
News

Faculty Books

in the Media Age by Steven Rosefielde & D. Quinn Mills (Cambridge University Press) Professor Mills and his coauthor assert that the United States will confront a series of fundamental challenges posed by terrorism, Russia, China, and the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

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31 Oct 2018
News

Pitching In for Female Leaders

yet I was one of the few women who made it through the glass ceiling to the top of international football. Until one day, the rug was pulled off from underneath me, and I found myself out of a job. There was a horrible social View Details

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Online Entrepreneurial Marketing Course | HBS Online

influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

Sites from Becoming White Elephants This fieldwork-based research and analysis of stadium use at 10 of the last 12 Summer Olympics sites highlights eight factors for better sustainability. Research by Isao Okada and Stephen A. Greyser. Biggest trenders on View Details

Keywords: by Sean Silverthorne

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

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2018 Symposium - Race, Gender & Equity

and earned her B.A. in Communication and a certificate in Spanish Translation and Interpretation from Barry University in Florida. Kyra Gaunt Kyra Gaunt, Ph.D. is a well-known ethnomusicologist, a singer-songwriter, and a social View Details

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