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2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa

September 1996 (Revised April 1997)
Case

GO Corporation

By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang

GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development... View Details

Keywords: Value Creation; Digital Platforms; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Computer Industry

29 Sep 2020
News

Amtrak needs another bailout to stay afloat

02 Mar 2012
News

Developing Global Leaders Is America's Competitive Advantage

Clubs

Aerospace & Defense Club

Keywords: Manufacturing

August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

February 2014 (Revised December 2015)
Supplement

Mara Group (B)

By: Eugene Soltes and Sara Hess

Mara Group is a rapidly growing Pan-African conglomerate run by its entrepreneurial CEO Ashish Thakkar. The case explores Thakkar's decision on which African markets to expand operations into. View Details

Keywords: Telecommunications Manufacturing; Business Ventures; Corporate Entrepreneurship; Pulp and Paper Industry; Real Estate Industry; Shipping Industry; Telecommunications Industry; Africa

05 Jun 2020
News

Businessweek Extra - Frances Frei

Article

Evaluating and Managing Tramp Shipping Lines Performances: A New Methodology Combining Balanced Scorecard and Network DEA

By: Ying-Chen Hsu, Cheng-Chi Chung, Hsuan-Shih Lee and H. David Sherman

The shipping industry is essential for the economic development of nations like Taiwan as a means delivering and receiving cargo. Shipping has been depressed since 2008 as a result of the financial crisis increasing pressure for the shipping lines to operate more... View Details

Keywords: Network Data Envelopment Analysis; Shipping Line; Centralized Approach; Cross-efficiency; Balanced Scorecard; Performance Evaluation

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02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

A: Many of the case studies in the volume identified the issue of control at the heart of the management problems experienced by foreign firms in the United States. For considerable periods of time, European firms such as Unilever, Shell, and Renault had large View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

March 2023 (Revised November 2023)
Module Note

The Social Purpose of the Firm

By: Debora L. Spar and Julia M. Comeau

The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details

Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands

September 2001 (Revised October 2002)
Case

Virgin Group, The: Filling in the Value Gap

By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim

Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details

Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit

Keywords: Financial services; Education

09 Nov 2020
Video

Muhammad Musa

Muhammad Musa, the Executive Director of the BRAC International since 2015, explains the NGO’s operating model which includes establishing for-profit and social enterprise businesses and the provision of micro-finance. View Details

October 1996 (Revised April 2004)
Case

Eric Wood (B)

By: Myra M. Hart

Describes Eric's purchase of the much larger Shaw Co. Describes the operating and financial problems that ensue, leaving Eric considering the option of bankruptcy. Issues include the overlap of business and personal finances, as well as the mechanics and implications... View Details

Keywords: Personal Development and Career; Operations; Entrepreneurship; Insolvency and Bankruptcy; Problems and Challenges; Acquisition

March 2022 (Revised February 2023)
Case

Pakistan Rising: Bazaar's Growth Story (A)

By: Paul A. Gompers and Gamze Yucaoglu

The case opens in September 2021 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are contemplating whether the year-and-a half old startup should also venture into offering financing to... View Details

Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan

April 1998 (Revised September 1998)
Case

Jan Eriksson at Novartis Indonesia (A)

By: Carin-Isabel Knoop and Anthony St. George

Jan Eriksson is the country manager of the Novartis AG joint venture in Indonesia. At the time of the case, Novartis is the world's largest pharmaceutical company. The case describes the steps Eriksson took to merge the Indonesian operations of Novartis' parents,... View Details

Keywords: Multinational Firms and Management; Joint Ventures; Financial Crisis; Pharmaceutical Industry; Indonesia

While Amazon’s collaboration with Berkshire Hathaway and JPMorgan Chase would obviously leverage the purchasing power of three massive employers and could lead to innovative insurance models, it seems that the bigger opportunity would be in improving how care is... View Details

March 2009 (Revised January 2010)
Supplement

The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? An Update

By: Juan Alcacer, David J. Collis and Mary Furey

This four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios. View Details

Keywords: Mergers and Acquisitions; Managerial Roles; Negotiation Deal; Operations; Motion Pictures and Video Industry