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Curriculum | MBA

Business School Financial Reporting and Control Harvard Business School Leadership & Organizational Behavior Harvard Business School Marketing Harvard Business School Technology & Operations Management Harvard Business School More on the... View Details

August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

November 2017
Teaching Note

Amazon.com, 2016

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details

Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle

09 Jul 2010
Working Paper Summaries

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

Keywords: by Alnoor Ebrahim & V. Kasturi Rangan

Web

Faculty & Advisors | MBA

University; BA, Biology, Yale University Dr. Andrew Dervan is Co-Founder & Chief Operating Officer at Cajal Neuroscience. Prior to Cajal, Andrew was a senior director of business development at Celgene (acquired by Bristol Myers Squibb in... View Details

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa

November 2009 (Revised May 2010)
Case

Red Tomato: Keeping It Local

By: Jose B. Alvarez, Mary Louise Shelman and Laura Winig

This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce... View Details

Keywords: Agribusiness; Trends; Food; Local Range; Consumer Behavior; Logistics; Supply Chain; Nonprofit Organizations; Agriculture and Agribusiness Industry; Northeastern United States

April 2009 (Revised November 2012)
Case

Sermo, Inc.

By: Thomas R. Eisenmann and Lars Peter Christian Nielsen

Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States

May 2023
Case

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih and Emilie Billaud

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Logistic Regression; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Logistics; Supply Chain; Governance Compliance; Shipping Industry; European Union; Asia; North America

2017
Book

Extreme Teaming: Lessons in Complex, Cross-Sector Leadership

By: Amy C. Edmondson and Jean-François Harvey

Today's global enterprises increasingly involve collaborative work by teams of experts operating across different professions, organizations, and industries. Extreme Teaming provides new insights into the world of complex, cross-industry projects and the ways... View Details

Keywords: Groups and Teams; Collaborative Innovation and Invention; Leadership; Complexity

Find at Harvard

August 1992 (Revised February 1998)
Supplement

Star Distributors, Inc. (B)

By: David A. Thomas

Presents the dilemma of Don Waters, vice president of Franchise Operations at Belmont Beverages. Waters must must decide what to do about the conflict between two partners in one of Belmont's franchises. View Details

Keywords: Management Teams; Conflict Management; Franchise Ownership; Partners and Partnerships; Distribution Industry; Food and Beverage Industry

19 Aug 2016
News

A nickel for your thoughts on how to make taxis better

January 2009 (Revised October 2012)
Case

Semiconductor Manufacturing International Corporation: 'Reverse BOT'

Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details

Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China

11 Dec 2019
News

The Good and Bad of Modern Airports and the End of an Era at Google

July 2021
Case

Bessemer Venture Partners: Century Fund

By: Jo Tango and Alys Ferragamo

In July of 2021, Bessemer Venture Partners (BVP) contemplated the future of its growth investing practice, known as “Century.” While still relatively new as a focused initiative, BVP’s growth investing already had significant momentum. The fund’s investment pace had... View Details

Keywords: Leveraged Buyouts; Financial Institutions; Growth and Development Strategy; Investment Banking; Competitive Strategy; Public Sector; Venture Capital; Private Equity; Acquisition

November 2006 (Revised August 2008)
Case

Lincoln Electric

By: Jordan I. Siegel

The case describes Lincoln Electric's business strategy and incentive system, and it discusses the global strategy choices that the company faces going forward. Lincoln Electric is deciding whether a strong push into India should be the next step in the company's... View Details

Keywords: Global Strategy; Globalized Firms and Management; Growth and Development Strategy; Business Strategy; Expansion; India

January 1998 (Revised March 1998)
Case

Staples (C)

By: Myra M. Hart, Marco Iansiti and Barbara Feinberg

The search for appropriate hardware and software to support the launch of a new large-scale retail operation forces the management team to define their goals at a very detailed level and to make all underlying assumptions explicit. View Details

Keywords: Goals and Objectives; Information Infrastructure; Applications and Software; Business Startups; Management Teams; Retail Industry

April 2000
Background Note

Aligning Incentives for Supply Chain Efficiency

By: V.G. Narayanan and Ananth Raman

Introduces students to the basics of principal-agency theory as it applies to supply chains. Operational problems in supply chains can often be traced to incentive issues. Students and managers lack frameworks to analyze incentive problems in supply chains. This note... View Details

Keywords: Supply Chain Management; Motivation and Incentives; Framework; Management Analysis, Tools, and Techniques; Agency Theory

February 2016 (Revised February 2017)
Case

Alvogen

By: Daniel Isenberg and William Kerr

Alvogen is a young Icelandic generic pharmaceutical company, whose CEO believes that his global strategy will give them an edge in this competitive industry.
Robert Wessman, Alvogen’s CEO, was also previously the CEO of Actavis, another Icelandic generics... View Details

Keywords: Pharmaceutical Companies; Generic Drugs; Entrepreneurship; Globalization; Risk and Uncertainty; Pharmaceutical Industry; Iceland

April 2018 (Revised January 2019)
Case

WeWork

By: Jeffrey F. Rayport, Sarah Gulick and Matthew G. Preble

WeWork co-founder Miguel McKelvey was concerned about the culture of his rapidly expanding global venture. In particular, he wanted to ensure that WeWork continued to be a great place to work, both because he cared about WeWork's people and because a better work... View Details

Keywords: Organizational Culture; Employee Relationship Management; Working Conditions

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