Filter Results:
(12,379)
Show Results For
- All HBS Web
(18,561)
- People (25)
- News (3,343)
- Research (12,379)
- Events (96)
- Multimedia (277)
- Faculty Publications (10,323)
Show Results For
- All HBS Web
(18,561)
- People (25)
- News (3,343)
- Research (12,379)
- Events (96)
- Multimedia (277)
- Faculty Publications (10,323)
Sort by
- January 2022 (Revised March 2022)
- Teaching Note
Market for Judgement: The Creative Destruction Lab
By: Hong Luo
Teaching Note for HBS Case No. 719-479. View Details
- Article
The Organizational Context of Market Research Use
By: Rohit Deshpandé
Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
- January 2019 (Revised June 2020)
- Case
Market for Judgement: The Creative Destruction Lab
By: Karim R. Lakhani, Hong Luo and Laura Katsnelson
Lakhani, Karim R., Hong Luo, and Laura Katsnelson. "Market for Judgement: The Creative Destruction Lab." Harvard Business School Case 719-479, January 2019. (Revised June 2020.)
- November 15, 2016
- Article
Prediction Markets Didn't Call Trump's Win, Either
Kominers, Scott Duke. "Prediction Markets Didn't Call Trump's Win, Either." Bloomberg View (November 15, 2016).
- December 2016
- Supplement
Access Health CT: Marketing Affordable Care (B)
By: John A. Quelch and Emily C. Boudreau
Supplements the (A) case. View Details
Quelch, John A., and Emily C. Boudreau. "Access Health CT: Marketing Affordable Care (B)." Harvard Business School Supplement 517-070, December 2016.
- 2010
- Chapter
Innovative Conduct in Computing and Internet Markets
By: Shane Greenstein
Greenstein, Shane. "Innovative Conduct in Computing and Internet Markets." In Handbook on the Economics of Innovation, edited by Bronwyn H. Hall and Nathan Rosenberg, 477–538. Elsevier/North-Holland, 2010.
- June 2015 (Revised May 2017)
- Teaching Note
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch
- June 2015
- Teaching Note
Ethiopia: An Emerging Market Opportunity? (Brief Case)
By: John A. Quelch and Sunru Yong
- January 2013
- Teaching Note
Brannigan Foods: Strategic Marketing Planning (Brief Case)
By: John A. Quelch and James T. Kindley
- December 2004
- Article
How Market Smarts Can Protect Property Rights
By: Bharat N. Anand and Alexander Galetovic
Anand, Bharat N., and Alexander Galetovic. "How Market Smarts Can Protect Property Rights." Harvard Business Review 82, no. 12 (December 2004).
- January 1976 (Revised February 1981)
- Case
Daisy (B): Researching the Women's Shaving Market
Star, Steven H., and Nancy J. Davis. "Daisy (B): Researching the Women's Shaving Market." Harvard Business School Case 576-135, January 1976. (Revised February 1981.)
- June 1990 (Revised December 1991)
- Case
Optimem and the Optical Disk Drive Market
Rosenbloom, Richard S. "Optimem and the Optical Disk Drive Market." Harvard Business School Case 391-007, June 1990. (Revised December 1991.)
- June 2002
- Article
Intermedia Substitutability and Market Demand by National Advertisers
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "Intermedia Substitutability and Market Demand by National Advertisers." Review of Industrial Organization 20, no. 4 (June 2002): 323–348.
- 2002
- Case
Creating the Customer-Centric Team: Coordinating Sales and Marketing
Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)
- May 2009
- Article
Synchronicity and Firm Interlocks in an Emerging Market
By: Tarun Khanna and Catherine Thomas
Stock price synchronicity has been attributed to poor corporate governance and a lack of firm-level transparency. This paper investigates the association between different kinds of firm interlocks, control groups, and synchronicity in Chile. A unique data set... View Details
Keywords: Stocks; Price; Corporate Governance; Governance Controls; Governing and Advisory Boards; Resource Allocation; Emerging Markets; Ownership Stake; Chile
Khanna, Tarun, and Catherine Thomas. "Synchronicity and Firm Interlocks in an Emerging Market." Journal of Financial Economics 92, no. 2 (May 2009).
- January 2022 (Revised September 2022)
- Teaching Note
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
Teaching Note for HBS Case No. 521-073. View Details
- 02 Sep 2011
- Working Paper Summaries
First-Party Content, Commitment and Coordination in Two-Sided Markets
Keywords: by Andrei Hagiu & Daniel Spulber
- October 2011 (Revised March 2015)
- Case
Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer
By: Willy Shih and Nancy Hua Dai
As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details
Shih, Willy, and Nancy Hua Dai. "Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer." Harvard Business School Case 612-029, October 2011. (Revised March 2015.)
- February 2007
- Course Overview Note
Instructor's Guide to Globalization of Emerging Markets (GEM)
By: Tarun Khanna and Krishna G. Palepu
Outlines the conceptual approach, thematic focus, and course materials of Globalization of Emerging Markets, a second-year elective MBA course at Harvard Business School. View Details
- May 2010
- Article
Does Product Market Competition Lead Firms to Decentralize?
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details
Keywords: Product; Markets; Competition; Business Ventures; Geographic Location; Employees; Research; Programs; Decisions
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms to Decentralize?" American Economic Review: Papers and Proceedings 100, no. 2 (May 2010): 434–438.