Filter Results
:
(18,103)
Show Results For
-
All HBS Web
(18,103)
- People (25)
- News (3,320)
- Research (12,368)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,271)
Show Results For
-
All HBS Web
(18,103)
- People (25)
- News (3,320)
- Research (12,368)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,271)
- 11 Dec 2014
- News
Defining the field of cause-related marketing
After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes. (Published December 2014)
View Details
- 04 Nov 2010
- News
Setting Standards in the Smart-Phone Market
- September 2016
- Article
Whitened Résumés: Race and Self-Presentation in the Labor Market
By: Sonia K. Kang, K. A. DeCelles, András Tilcsik and Sora Jun
Using interviews, a laboratory experiment, and a résumé audit study, we examine racial minorities’ attempts to avoid anticipated discrimination in labor markets by concealing or downplaying racial cues in job applications, a practice known as "résumé whitening."...
View Details
Kang, Sonia K., K. A. DeCelles, András Tilcsik, and Sora Jun. "Whitened Résumés: Race and Self-Presentation in the Labor Market." Administrative Science Quarterly 61, no. 3 (September 2016): 469–502.
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
By: Craig James Chapman and Thomas J. Steenburgh
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
Keywords:
Performance Expectations;
Earnings Management;
Marketing Strategy;
Financial Reporting;
Brands and Branding;
Food and Beverage Industry
Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
- August 2015
- Article
Pricing and Efficiency in the Market for IP Addresses
By: Benjamin Edelman and Michael Schwarz
We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the...
View Details
Keywords:
Externalities;
Intermediaries;
Market Design;
Internet;
Web Services Industry;
Telecommunications Industry
Edelman, Benjamin, and Michael Schwarz. "Pricing and Efficiency in the Market for IP Addresses." American Economic Journal: Microeconomics 7, no. 3 (August 2015): 1–23. (lead article.)
- November 1993
- Article
Marketing Science in a Changing Environment
By: A. J. Silk
Silk, A. J. "Marketing Science in a Changing Environment." Journal of Marketing Research (JMR) 30 (November 1993): 401–404.
- January 2014 (Revised March 2014)
- Case
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained...
View Details
Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
- January 2012 (Revised April 2012)
- Case
Intel: Exploring Market Opportunities in Water
By: Robert G. Eccles, Amy C. Edmondson, George Serafeim and Sarah E. Farrell
Eccles, Robert G., Amy C. Edmondson, George Serafeim, and Sarah E. Farrell. "Intel: Exploring Market Opportunities in Water." Harvard Business School Case 412-100, January 2012. (Revised April 2012.)
- February 2008
- Course Overview Note
Conceptual Overview of Real Estate Options in Emerging Markets
By: Nicolas P. Retsinas and Ben Creo
A conceptual overview of real estate investments in emerging markets and descriptions of suggested modules, cases, and discussion questions for a course on this topic. Intended for instructors, this overview describes the nature of emerging markets and how real estate...
View Details
Keywords:
Emerging Markets;
Investment;
Situation or Environment;
Cases;
Curriculum and Courses;
Real Estate Industry
Retsinas, Nicolas P., and Ben Creo. "Conceptual Overview of Real Estate Options in Emerging Markets." Harvard Business School Course Overview Note 208-109, February 2008.
- 06 Mar 2015
Marketing and CPG at HBS Webinar
This webinar will provide an overview of the resources available at HBS to students coming from (or who are interested in pursuing a career in) marketing and CPG. A member of our Career and Professional Development Office will review...
View Details
- April 2019 (Revised June 2019)
- Teaching Plan
Innovation and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
Teaching Plan for HBS No. 319-110.
View Details
- September 2007 (Revised November 2007)
- Case
Bunge: Food, Fuel, and World Markets
By: Tarun Khanna, Santiago Mingo and Jonathan West
In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has...
View Details
Keywords:
Globalized Firms and Management;
Operations;
Organizational Design;
Situation or Environment;
Strategy;
Agriculture and Agribusiness Industry;
White Plains;
Brazil
Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
- February 17, 2008
- Article
Family First In Tough Marketing Times
By: John A. Quelch
Quelch, John A. "Family First In Tough Marketing Times." FT.com (February 17, 2008).
- October 2000 (Revised August 2001)
- Teaching Note
Alloy.com: Marketing to Generation Y TN
By: John A. Deighton
Teaching Note for (9-500-048).
View Details
- January 1996
- Teaching Note
Marketing The National Hockey League TN
Teaching Note for (9-596-059).
View Details
Keywords:
Sports Industry
- October 1981 (Revised June 1982)
- Case
Concept Devices, Inc.: International Market Entry
Concept is a highly touted startup venture in distributed data processing computers. The company has only made one sale to date, but has an order backlog for its unique product and expects an almost vertical growth curve. The company has been courted seriously by...
View Details
Bonoma, Thomas V. "Concept Devices, Inc.: International Market Entry." Harvard Business School Case 582-052, October 1981. (Revised June 1982.)
- October 1979 (Revised December 1981)
- Case
Olympia Brewing Co.: Market Forecasting (A)
Reibstein, David J., and George S. Yip. "Olympia Brewing Co.: Market Forecasting (A)." Harvard Business School Case 580-027, October 1979. (Revised December 1981.)
- 1988
- Book
Multinational Marketing Management: Cases and Readings
By: Robert D. Buzzell and John A. Quelch
Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, MA: Addison-Wesley Publishing Company, 1988. (Second edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1992. Third edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1995. Fourth edition, Global Marketing Management with C. Bartlett, 1999.)
- May 1987 (Revised August 1995)
- Case
State and Markets in South Korea
Gomes-Casseres, Benjamin. "State and Markets in South Korea." Harvard Business School Case 387-181, May 1987. (Revised August 1995.)
- 16 Nov 2015
- News